Marketing Automation Specialist

Company Description

iOTA is a forward-thinking agency that partners with global brands and innovative businesses to create bold and imaginative experiences. With a team of over 80 experts, including marketers, developers, designers, and writers, iOTA thrives on diversity and brilliance. Having completed 2,000+ projects with a 95% success rate, the agency specializes in branding, storytelling, content strategy, marketing, design, and community growth. At iOTA, creativity breaks boundaries, and predictable solutions are left behind. If you're ready to embrace ingenuity and ambitious results, iOTA is the place to be.

Role Description

This is a full-time on-site role for a Marketing Automation Specialist, located in Mohali district. The Marketing Automation Specialist will oversee marketing automation campaigns, analyze marketing performance data, manage lead generation strategies, and implement web analytics insights. The role calls for someone detail-oriented and passionate about optimizing marketing processes, driving automation strategy, and collaborating with cross-functional teams to achieve measurable results.

Qualifications

• Experience in Marketing Automation and Marketing
• Expertise in developing and executing Lead Generation strategies
• Strong analytical, organizational, and communication skills
• Ability to troubleshoot and optimize marketing automation tools and workflows
• Implement and manage automation in HubSpot, Marketo, and Zapier.
• Design end-to-end marketing funnels — from lead capture to nurturing and retention.
• Collaborate with cross-functional teams to ensure campaign alignment.
• Track and report on automation performance and conversion metrics.