Marketing Automation Specialist

Inxite-out

0 years

4 - 9 Lacs

calcutta

Posted:15 hours ago| Platform: GlassDoor logo

Apply

Skills Required

marketing automation strategy data segmentation cdp engagement workflow management tracking integration monitoring metrics reports effectiveness collaboration design content messaging compliance governance regulations html testing personalization communication deployment

Work Mode

On-site

Job Type

Part Time

Job Description

Role Overview

The Marketing Automation Specialist is responsible for designing, implementing, and optimizing automated marketing campaigns using Adobe Campaign. This role bridges marketing strategy and technical execution, ensuring campaigns are personalized, data-driven, and aligned with business goals.

Key Responsibilities

Campaign Execution: Build and deploy email, SMS, and push notification campaigns using Adobe Campaign workflows and templates.
Audience Segmentation: Use CDP data and Adobe Campaign tools to segment audiences based on behaviour, demographics, and engagement history.
Workflow Management: Configure and maintain campaign workflows, including triggers, tracking, and integration with external services (e.g., SMS gateways, push platforms).
Performance Monitoring: Track campaign metrics (opens, clicks, bounces) and generate reports to assess effectiveness and optimize future campaigns.
Cross-Functional Collaboration: Work closely with marketing, design, content, and data teams to ensure cohesive messaging and campaign alignment.
Compliance & Governance: Ensure campaigns adhere to data privacy regulations and internal governance standards.

Required Skills & Qualifications

Past experience with Adobe Campaign (Classic or Standard)
Proficiency in HTML for campaign customization.
Strong understanding of email marketing best practices, A/B testing, and personalization strategies.
Excellent communication and project management skills.

Preferred Experience

Exposure to multi-market campaign deployment and localization.
Experience in consumer data platforms and audience studio management.

More Jobs at Inxite-out

Data Science Lead

Calcutta

5.0 - 5.0 yrs

INR 1 - 1 Lacs

Specialist - BABI QA

Bengaluru

5.0 - 5.0 yrs

INR 2 - 6 Lacs

Senior Software Development Engineer in Testing

Bengaluru

8.0 - 8.0 yrs

Salary: Not disclosed

Senior BI Analyst

Calcutta

4.0 - 4.0 yrs

Salary: Not disclosed

Lead – Analyst

Bengaluru

6.0 - 6.0 yrs

INR 3 - 8 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.