Marketing Automation Specialist

As a Marketing Automation Specialist, your role involves designing, implementing, and optimizing automated marketing campaigns using Adobe Campaign. You will bridge marketing strategy and technical execution to ensure personalized, data-driven campaigns that align with business goals. Key Responsibilities: - Campaign Execution: Build and deploy email, SMS, and push notification campaigns using Adobe Campaign workflows and templates. - Audience Segmentation: Utilize CDP data and Adobe Campaign tools to segment audiences based on behavior, demographics, and engagement history. - Workflow Management: Configure and maintain campaign workflows, including triggers, tracking, and integration with external services (e.g., SMS gateways, push platforms). - Performance Monitoring: Track campaign metrics (opens, clicks, bounces) and generate reports to assess effectiveness and optimize future campaigns. - Cross-Functional Collaboration: Collaborate closely with marketing, design, content, and data teams to ensure cohesive messaging and campaign alignment. - Compliance & Governance: Ensure campaigns adhere to data privacy regulations and internal governance standards. Required Skills & Qualifications: - Past experience with Adobe Campaign (Classic or Standard) - Proficiency in HTML for campaign customization. - Strong understanding of email marketing best practices, A/B testing, and personalization strategies. - Excellent communication and project management skills. In addition to the required skills and qualifications, preferred experience includes exposure to multi-market campaign deployment and localization, as well as experience in consumer data platforms and audience studio management.,