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Marketing Automation Specialist

Marketing Automation Specialist

Haworth

2 years

0 Lacs

chennai tamil nadu india

Posted:1 day ago| Platform:

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Skills Required

marketing automation data strategies retention design test targeting metrics hubspot crm segmentation scoring analyze reporting testing content collaboration compliance drive planning personalization communication teamwork management

Work Mode

On-site

Job Type

Full Time

Job Description

Position Title:

Marketing Automation Specialist – International

Job Purpose

We are seeking a proactive and data-driven

Marketing Automation Specialist

with deep expertise in

HubSpot

email marketing

, and

marketing automation

. This role is critical to driving personalized, scalable marketing efforts across global regions and aligning automation strategies with lead generation and customer retention goals.

Key Roles And Responsibilities

Email Campaigns & Workflows
Design, build, test, and optimize automated email workflows in HubSpot.
Create segmented email campaigns targeting multiple buyer personas and stages of the funnel.
Monitor email performance metrics (open rates, CTR, conversions) and implement improvements.
HubSpot CRM & Automation
Manage and optimize HubSpot CRM, marketing automation tools, and integrations with third-party platforms.
Ensure data cleanliness, contact segmentation, and lead scoring are effectively implemented and maintained.
Build and maintain lead nurturing workflows and customer journey automation.
Performance & Reporting
Track and analyze campaign performance, providing actionable insights and reporting to stakeholders.
Conduct A/B testing to improve email content, subject lines, and sending strategies.
Collaboration & Strategy
Collaborate with content, design, and sales teams to align marketing campaigns with business goals.
Work with international marketing teams to adapt strategies to regional needs and compliance standards (e.g., GDPR).

Business Expertise / Knowledge

Strong understanding of how digital content, e-commerce, marketing, and product teams collaborate to drive commercial objectives.
Solid grasp of industry trends, competitor offerings, and the broader digital retail landscape.

Job Requirements And Qualifications

Education & Experience

Minimum of 2 years hands-on experience in HubSpot marketing tools.
Demonstrated success in planning and executing high-performing email marketing and automation campaigns.

Technical Skills

Strong understanding of CRM and email marketing best practices.
Proficient in segmentation, personalization, and lead nurturing tactics.

Communication & Teamwork

Fluent in English, both written and spoken, with the ability to collaborate effectively across international teams.
Strong project management and organizational skills with attention to detail.

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