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Description
About Perfios Perfios, a global B2B SaaS fintech founded in 2008, serves the Banking, Financial Services and Insurance industry in 18 countries. It empowers over 100 Financial Institutions with pioneering software platforms and products that facilitate faster decision-making and processing a high volume of transactions. With headquarters in Bangalore and offices worldwide, Perfios has received significant funding to support its growth and innovation, including $80 million from Teachers’ Venture Growth in March 2024. This brings the total funding raised by Perfios to $435.1 million Acquisitions Perfios acqui-hired Chennai startup Fego.ai in 2023. Fego.ai empowers financial institutions to gather behavioral financial insights. Prior to this, Perfios acquired Karza Technologies, one of India’s most prominent SaaS-based RegTech start-ups, in line with Perfios’ efforts to strengthen its lending-focused product offerings. Perfios had earlier acquired FintechLabs Technologies, a Noida-based company which provides digital lending software as a service to companies. Perfios broadened its range of services this year by acquiring Clari5 and Credit Nirvana. Clari5, also known as CustomerXPs, specializes in banking financial crime management. Their real-time platform helps banks detect and prevent fraud, with a focus on areas like fraud mitigation, risk management, and anti-money laundering. Credit Nirvana uses AI to drive its debt management and collections platform. It uses predictive analytics to automate the debt collection lifecycle, from early delinquencies to legal recoveries. Key Metrics ● 75 Million bank statements processed annually ● 3 Trillion in loans processed for Banks & Financial Institutions per year ● 1.5 Trillion API requests processed annually ● 200+ Infosec audits per year ● 0 Infosec violations since inception ● 99.9% Uptime with 0 SLA violations Job Title: Manager-Growth Growth Strategy execution You will be responsible for identifying growth levers, designing data-backed experiments, and scaling successful marketing initiatives to drive user acquisition, activation, and retention This is a strategic and hands-on role ideal for someone who can move fast, test often, and scale what works. Own and execute the growth marketing strategy across channels to drive acquisition, engagement, and revenue. Design, run, and analyze experiments (A/B tests, funnel optimization, landing page tests, etc.) to unlock new growth opportunities Build and optimize user funnels from awareness to conversion Collaborate with creatives and content teams to develop high-performing ads and landing pages Launch targeted email/SMS/notification campaigns for retention, reactivation, and lifecycle growth Drive organic growth through content marketing, SEO strategy, and blog/article optimization. Build dashboards and reports to track KPIs and measure impact of growth initiatives Perform cohort, funnel, and behavioral analysis to spot drop-offs and opportunities GTM Strategy: Develop and execute go-to-market (GTM) plans for various regions and market segments (mid-market and large enterprises). This includes which marketing channels and programs to use for driving Demand Generation (Top Funnel Creation). Demand Generation and Marketing Programs: Manage marketing campaigns across different channels (paid digital, events, webinars, social, content marketing, organic etc.) to drive product awareness and adoption, and demand generation (Top Funnel Creation). Use marketing analytics dashboards to review performance and continuously optimize individual marketing campaigns. Qualifications: •Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred. •Experience: 6-12 years in product marketing, preferably in tech, SaaS, or financial services. Skills : •Strong understanding of marketing principles, product positioning, and storytelling. •Experience with tools like CRM software (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics). •Exceptional writing, presentation, and communication skills. •Ability to manage multiple projects and collaborate across teams. •Analytical mindset with experience in using data to drive decisions. Preferred Attributes: •Background in B2B marketing, especially SaaS or FinTech. •Familiarity with customer journey mapping and PLG (Product-Led Growth) strategies. •Proven ability to thrive in a fast-paced, dynamic environment. •Passion for solving customer pain points with innovative solutions. Career Path: This role provides opportunities to grow into senior positions such as Senior Product Marketing Manager, Director of Product Marketing, or VP of Marketing based on performance and contribution to the organization. Strong understanding of SaaS KPIs and user journeys (trial, freemium, subscription, churn) Proficiency in digital channels (SEO, SEM, LinkedIn, retargeting) and analytics platforms Manage the vendors for SEO outsourcing. Show more Show less
