Manager-Product Marketing

Job Description

About Perfios Perfios, a global B2B SaaS fintech founded in 2008, serves the Banking, Financial Services and Insurance industry in 18 countries. It empowers over 100 Financial Institutions with pioneering software platforms and products that facilitate faster decision-making and processing a high volume of transactions. With headquarters in Bangalore and offices worldwide, Perfios has received significant funding to support its growth and innovation, including $80 million from Teachers’ Venture Growth in March 2024. This brings the total funding raised by Perfios to $435.1 million Acquisitions Perfios acqui-hired Chennai startup Fego.ai in 2023. Fego.ai empowers financial institutions to gather behavioral financial insights. Prior to this, Perfios acquired Karza Technologies, one of India’s most prominent SaaS-based RegTech start-ups, in line with Perfios’ efforts to strengthen its lending-focused product offerings. Perfios had earlier acquired FintechLabs Technologies, a Noida-based company which provides digital lending software as a service to companies. Perfios broadened its range of services this year by acquiring Clari5 and Credit Nirvana. Clari5, also known as CustomerXPs, specializes in banking financial crime management. Their real-time platform helps banks detect and prevent fraud, with a focus on areas like fraud mitigation, risk management, and anti-money laundering. Credit Nirvana uses AI to drive its debt management and collections platform. It uses predictive analytics to automate the debt collection lifecycle, from early delinquencies to legal recoveries. Key Metrics ● 75 Million bank statements processed annually ● 3 Trillion in loans processed for Banks & Financial Institutions per year ● 1.5 Trillion API requests processed annually ● 200+ Infosec audits per year ● 0 Infosec violations since inception ● 99.9% Uptime with 0 SLA violations Job Title: Manager/Senior Manager-Product Marketing Role Summary: As an Manager/Senior Manager-Product Marketing at Perfios, you will play a pivotal role in driving the go-to-market strategy, crafting compelling messaging, and ensuring the success of our products by aligning product development with market demand. You will act as the bridge between product, sales, and marketing teams, leveraging market insights to position our solutions effectively and drive customer engagement. Key Responsibilities: 1.Go-to-Market (GTM) Strategy: •Develop and execute GTM strategies for new product launches and updates. •Collaborate with product managers to define product positioning and value propositions. •Create and maintain detailed product marketing plans, timelines, and launch calendars. 2.Market Research and Insights: •Conduct market research to identify customer needs, trends, and competitive landscape. •Analyze customer feedback and data to inform product development and marketing strategies. •Maintain a strong understanding of industry trends and emerging opportunities. 3.Positioning and Messaging: •Craft clear, compelling messaging that resonates with target audiences. •Develop customer personas and journey maps to guide communication strategies. •Ensure consistency in messaging across all touchpoints (website, ads, sales enablement materials, etc.). 4.Sales Enablement: •Equip the sales team with tools, resources, and training to communicate product value effectively. •Create sales collateral, pitch decks, case studies, product briefs, and FAQs. •Collaborate with sales teams to collect insights and refine strategies based on feedback. 5.Content and Campaign Development: •Work with the marketing team to create product-related content, including blogs, whitepapers, videos, and social media posts. •Drive campaigns to support lead generation and product awareness. •Manage webinars, demos, and events to showcase product capabilities. 6.Cross-Functional Collaboration: •Collaborate with product teams to influence the roadmap based on market insights. •Partner with demand generation, PR, and communications teams to ensure alignment on campaigns. •Work with analytics teams to track product performance and marketing ROI. 7.Metrics and Reporting: •Define and monitor KPIs to measure product marketing success, including adoption rates, churn, and customer satisfaction. •Present insights and recommendations to stakeholders to improve strategies. Qualifications: •Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred. •Experience: 6-12 years in product marketing, preferably in tech, SaaS, or financial services. Skills : •Strong understanding of marketing principles, product positioning, and storytelling. •Experience with tools like CRM software (e.g., Salesforce), marketing automation (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics). •Exceptional writing, presentation, and communication skills. •Ability to manage multiple projects and collaborate across teams. •Analytical mindset with experience in using data to drive decisions. Preferred Attributes: •Background in B2B marketing, especially SaaS or FinTech. •Familiarity with customer journey mapping and PLG (Product-Led Growth) strategies. •Proven ability to thrive in a fast-paced, dynamic environment. •Passion for solving customer pain points with innovative solutions. Career Path: This role provides opportunities to grow into senior positions such as Senior Product Marketing Manager, Director of Product Marketing, or VP of Marketing based on performance and contribution to the organization. Show more Show less