Job description
Lead Generation & Sales Automation Intern
Location: Delhi/NCR (or willing to relocate)
Work Mode: Remote (regular travel requirement for networking events or client meetings)
Duration: 3-6 months (Part-time and Full-time candidates welcome, including those pursuing courses)
Working Days: 06 Days (Mon-Sat) for Full Time, Min. 24 Hr/Week for Part Time
Stipend (Exp. Candidates Only): Competitive monthly stipend + Performance bonuses
Start Date: Immediate
About Splitmoon Studios
(This hiring is for a sister concern of Splitmoon Studios, which is a startup consultancy focused on multiple business functions.)
Splitmoon Studios is a digital design and development agency dedicated to transforming brands into compelling digital identities. With over 06 years of industry experience and a portfolio exceeding 50 successful projects, we deliver end-to-end solutions in website and app development, UI/UX design, branding, graphic design, and digital marketing. We are now launching a new Web3 and AI startup, expanding our commitment to quality and innovation into the next era of technology-driven growth and digital transformation.
About the Role
We're looking for a proactive Lead Generation Intern to drive our outbound sales efforts using AI-powered tools, email marketing, data analysis, and manual research. You’ll be responsible for identifying high-potential leads, initiating contact, qualifying prospects, managing inbound inquiries, leveraging influencer and event-based opportunities, and supporting multi-channel campaigns (including email, social media, in-app/SMS, and more). Your work will directly fuel our sales pipeline and support the Business Development team by booking qualified meetings and optimizing campaign performance. This role focuses on building a robust pipeline of qualified prospects through strategic use of AI-powered sales tools, digital marketing best practices, and personalized, data-driven outreach.
Key Responsibilities
1. AI-Powered Lead Generation & Prospecting
1.1 Multi-Platform Lead Sourcing
- Use various AI-powered platforms to source and enrich leads.
- Build comprehensive lead databases using advanced filters and search criteria.
- Automate prospecting and data enrichment wherever possible.
- Extract 50-100 qualified leads daily from multiple platforms.
- Configure automated workflows for continuous lead capture.
1.2 Outbound Outreach & Email Marketing
- Design, execute, and optimize targeted email marketing campaigns for lead nurturing and engagement.
- Leverage AI tools for personalized email/LinkedIn sequences.
- Follow up with prospects and handle initial objections.
- Create AI-powered personalized messaging at scale.
- Monitor campaign performance and optimize for higher response rates.
- Monitor and improve email deliverability, open rates, and overall campaign effectiveness.
2. X (Twitter) Lead Generation & Automation
2.1 X Platform Prospecting
- Identify and engage with high-value prospects on X platform.
- Monitor relevant hashtags, conversations, and trending topics in target industries.
- Use X Advanced Search and filters to find decision-makers and influencers.
- Track competitor followers and engagement for potential leads.
- Build targeted lists based on X bio keywords, location, and interests.
2.2 X Automation & Engagement
- Implement X automation tools for scheduled posting and engagement.
- Automate follow/unfollow strategies within platform guidelines.
- Set up monitoring for brand mentions and relevant keywords.
- Create automated DM sequences for qualified prospects.
- Use X Analytics to track engagement and optimize outreach timing.
- Coordinate X outreach with other channels for a multi-platform approach.
3. Influencer Marketing & Relationship Building
- Identify and engage with industry influencers, KOLs to amplify outreach and generate qualified leads.
- Build and nurture relationships with influencers and key opinion leaders
- Coordinate co-marketing or partnership opportunities with identified influencers
4. Event & Networking Opportunity Sourcing
- Research and identify relevant industry events, webinars, and networking opportunities for business development and lead generation.
- Source and recommend participation in conferences, trade shows, and virtual meetups.
- Represent the company at selected events and document interactions for follow-up and lead tracking.
5. Cold Calling Component
- Execute targeted cold calling campaigns to prospects identified through AI tools, manual research, events, or influencer engagement.
- Conduct 20-30 cold calls daily to high-priority prospects from generated lead lists.
- Handle initial objections and qualify prospects over the phone using structured conversation frameworks.
- Warm up cold prospects through strategic phone conversations before email or other marketing sequences.
- Document call outcomes and schedule follow-up activities based on prospect responses.
- Coordinate phone outreach with email, LinkedIn, and X campaigns for a multi-channel approach.
6. Systematic Qualification
- Use systematic qualification criteria including budget, authority, need, and timeline (BANT methodology).
- Implement lead scoring methodologies to prioritize prospects based on qualification criteria.
- Assess prospect pain points and business challenges through structured questioning.
- Determine decision-making process and identify key stakeholders within target organizations.
- Create detailed prospect assessment reports with qualification scores and recommendations.
- Schedule qualified prospects for handoff to Business Development Head with comprehensive briefings.
7. Advanced LinkedIn Prospecting
- Perform advanced manual LinkedIn prospecting when automated tools reach limitations or for complex searches.
- Execute personalized connection requests with tailored messaging based on prospect research.
- Navigate complex LinkedIn searches for niche industry prospects using advanced search filters.
- Engage with prospect content through strategic likes, comments, and shares to build relationships.
- Monitor prospect activity and engagement patterns to optimize outreach timing.
- Build and maintain a professional network relevant to target industries and personas.
8. Inbound Lead Management
8.1 First Point of Contact
- Act as the first point of contact for inquiries via WhatsApp, Phone, Social Media and email.
- Ensure response within 1 hour during business hours.
- Qualify leads and route them to the BD team.
- Provide initial qualification and support.
- Log all interactions in shared tracking systems.
9. CRM & Pipeline Coordination
9.1 Data Management
- Update and maintain lead records in CRM systems.
- Ensure seamless handoff of qualified leads to the BD team.
- Prepare comprehensive handoff packages with lead profiles and conversation history.
10. Manual Research, SEO, & Gap-Filling
10.1 Strategic Manual Work & SEO
- Perform manual prospecting when AI tools fall short (e.g., niche industries, complex searches).
- Leverage SEO and organic search insights to find and prioritize high-potential prospects.
- Verify lead accuracy and update databases.
- Gather additional context from company websites, news, and social media.
- Build custom lead lists for specialized targeting.
- Create detailed prospect profiles with pain points and talking points.
11. Performance Tracking & Data Analysis
11.1 Analytics & Optimization
- Monitor outreach metrics (open rates, response rates, meetings booked, influencer impact, event ROI).
- Analyze campaign and lead generation data to identify trends, optimize targeting, and report on KPIs.
- Conduct A/B testing on messaging, timing, and channel mix.
- Prepare weekly performance reports with actionable insights.
- Work towards monthly lead generation and meeting booking targets.
Tools You'll Use
- Prospecting: Apollo.io, Clay.com, Lusha, LinkedIn Sales Navigator, Hunter.io
- X (Twitter) Tools : X Advanced Search, TweetDeck, Buffer, Hootsuite, Hypefury X Advanced Search, TweetDeck, Buffer, Hootsuite, Hypefury
- Outreach Automation : Reply.io, Smartlead, Instantly.ai, Saleshandy
- CRM: HubSpot, Salesforce
- Communication: WhatsApp Business, Phone, Email, Social Media, SMS Marketing Platforms
- Event Sourcing: Eventbrite, Meetup, LinkedIn Events, Conference Directories
- Analytics: Google Sheets, Built-in tool analytics, X Analytics, Email Analytics
- SEO: Google Search, Moz, SEMrush, Ahrefs (for prospect research)
Skills & Qualifications
✅ Must-Have
- Strong research and communication skills (written/verbal)
- Familiarity with AI sales tools
- Basic understanding of CRM systems
- Self-motivated with a hustle mindset
- Comfort with learning new software
- Detail-oriented with excellent organizational skills
- Cold calling confidence and phone communication skills
- Excellent time management and self-organization
- Self-learning capability and adaptability
- Experience with email marketing tools, campaign design, and deliverability best practices
- Strong analytical skills with ability to interpret and act on campaign and outreach data
- Understanding of influencer marketing and experience in building relationships with industry leaders
- Ability to research, source, and evaluate industry events and networking opportunities
- (Optional) Basic understanding of SEO for lead research and discovery
✅ Nice-to-Have
- Prior experience in cold outreach, sales, or lead generation
- Knowledge of LinkedIn Sales Navigator and social selling
- Experience with X (Twitter) for business development
- Customer service experience
- Understanding of B2B sales processes
- Experience with email marketing tools
- Phone sales or telemarketing experience
- Experience with qualification frameworks (BANT, MEDDIC, etc.)
- Experience from Marketing & Branding, IT Services, Web3, Blockchain, Fintech, Finance & Investment, or Crypto sectors
Career Progression & Growth Opportunities
- Performance-based advancement: Opportunity for full-time conversion based on results and business needs.
- Cross-functional exposure to marketing, product, and customer success teams
- Industry expertise building through continuous market research and client interaction
- Leadership development through project management and team collaboration opportunities
Job Types: Full-time, Part-time, Permanent, Internship
Contract length: 6 months
Pay: ₹15,000.00 - ₹20,000.00 per month
Benefits:
Schedule:
Supplemental Pay:
Ability to commute/relocate:
- Jasola, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)
Education:
Language:
Shift availability:
Willingness to travel:
Work Location: In person
