HubSpot Operations Specialist

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About Brand Pipal

Brand Pipal is the performance-driven, storytelling-powered marketing agency within NLB Services. From employer branding to full-funnel digital marketing and B2B growth strategy, we deliver scalable outcomes for some of the world’s fastest-growing organizations. Our edge lies in combining creative energy with data precision—and at the heart of it is our commitment to leveraging the best tools and platforms to unlock growth.

Role Overview

Senior HubSpot Operations Specialist

technical HubSpot expertise with growth marketing thinking

Key Responsibilities

Sales Enablement & CRM Optimization

• Map and mirror sales processes in HubSpot including deal stages, pipeline structuring, and team-based routing.
• Ensure clean, deduplicated, and accurate data migration and hygiene across lifecycle stages.
• Set up and optimize

  lead capture forms

  with smart fields and behavior-based triggers.
• Build

  automated sequences

  for follow-ups, lead nurturing, and internal notifications.
• Integrate email tracking and calendar tools for seamless outreach and meeting scheduling.
• Track sales agent performance through

  custom reports and dashboards

  , forecasting deal closures and pipeline health.
• Design and implement

  lead scoring models

  based on behavior, engagement, and source.

Marketing Automation & Content Execution

• Create workflows for lifecycle emails, personalized campaigns, and AI-enhanced nurture flows.
• Lead the use of

  HubSpot AI (e.g., Breeze)

  to automate:
• Email generation
• Smart content recommendations
• Deal forecasting
• Lead prioritization
• Workflow decision branches
• Drive

  SEO and data insights

  with integrated reporting and analytics dashboards.
• Set up AI chatbots, content recommendation modules, and personalization tokens for better engagement.
• Collaborate with design, content, and performance teams to create scalable, multi-touch campaigns.

AI Integration and Custom Workflow Engineering

• Use

  HubSpot’s AI Workflows

  and

  Breeze

  to define triggers, suggest actions, and personalize experiences.
• Build and test AI-enhanced automation for:
• Email generation and task creation
• Customer segmentation and tagging
• Smart decision trees based on user behavior
• Optional: integrate with

  third-party AI tools

  (ChatGPT via Zapier, Drift, Clearbit, Clay) to enrich workflows and automate growth ops.

Analytics, Reporting & Insights

• Build custom dashboards across Sales and Marketing hubs for executive reporting and daily operations.
• Track metrics such as:
• Lead-to-deal velocity
• Email engagement
• Pipeline movement
• Campaign ROI
• Sales rep productivity
• Present insights and recommendations to improve efficiency, conversion, and alignment.

Must-Have Skills

• 4+ years of deep hands-on experience with

  HubSpot Enterprise

  (Sales, Marketing, and Content Hub).
• Expertise in:
• Sales pipeline configuration
• Deal forecasting and sales enablement
• Workflow automation and lead scoring
• AI-powered content and marketing operations
• Strong understanding of inbound marketing, lead lifecycle management, and customer journey automation.
• Comfortable creating complex reports and collaborating cross-functionally with sales, content, and digital teams.
• Analytical mindset with a passion for clean data, scalable systems, and smart automation.

Desirable Skills

• HubSpot Certifications: Marketing Software, Sales Hub Implementation, Workflow Automation, AI in Marketing.
• Experience working with global B2B teams, SaaS clients, or high-volume content operations.
• Familiarity with tools like Drift, Clay, Zapier, Clearbit, ChatGPT, or Salesforce integrations.

Why Join Brand Pipal

• Work at the forefront of AI-led marketing operations.
• Help shape sales and marketing automation for global brands.
• Be part of a collaborative, fast-paced, performance-first team that blends creativity and tech.
• Build scalable systems that truly impact revenue, growth, and customer engagement.