Growth Marketer

About the Role

We are seeking a data-driven Performance Marketer with proven 0-to-1 D2C brand building experience to lead our digital acquisition efforts and drive profitable growth. You will be a foundational member of our team, owning the full funnel performance marketing strategy from ground up-establishing our digital presence, building scalable acquisition channels, and creating the playbook for sustainable growth. This role requires someone who has successfully launched and scaled a D2C brand from scratch and thrives in a fast-paced, high-ownership environment.

Key Responsibilities

0-to-1 Brand Building & Launch

• Build performance marketing infrastructure from scratch including pixel implementation, analytics setup, and tracking frameworks

• Establish first customer acquisition channels and identify product-market-channel fit

• Create initial customer acquisition playbook and standard operating procedures

• Launch brand's first paid campaigns and establish baseline metrics and benchmarks

• Build relationships with platform representatives and secure beta access to new features

Paid Media Management

• Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, YouTube, and emerging platforms

• Manage substantial monthly advertising budgets with accountability for ROAS and CAC targets

• Develop audience segmentation strategies and create targeted campaigns for different customer personas

• Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting

• Scale winning campaigns while maintaining or improving efficiency metrics

Analytics & Optimization

• Monitor and analyze campaign performance metrics including CTR, CPC, conversion rates, ROAS, and LTV: CAC ratios

• Build and maintain performance dashboards and reporting frameworks

• Conduct deep-dive analyses to identify optimization opportunities and growth levers

• Implement proper tracking and attribution models using Google Analytics, Facebook Pixel, and other tools

• Translate data insights into actionable recommendations for campaign improvement

Growth Strategy

• Develop and execute comprehensive performance marketing strategies aligned with business goals

• Identify and test new channels, platforms, and marketing opportunities

• Collaborate with creative team to develop high-performing ad creatives and messaging

• Optimize the customer journey from awareness to conversion

• Work cross-functionally with product, CRM, and operations teams to improve conversion rates

Budget & ROI Management

• Own P&L responsibility for performance marketing spend

• Forecast, allocate, and manage marketing budgets across channels

• Continuously improve customer acquisition efficiency and unit economics

• Present performance reports and strategic recommendations to leadership

Conversion Rate Optimization

• Partner with web/UX team to optimize landing pages and conversion funnels

• Run experiments to improve on-site conversion rates and average order value

• Implement strategies to reduce cart abandonment and improve checkout completion

Required Qualifications

Experience

• 4-6 years of hands-on performance marketing experience with at least 1-2 years in scaling early stage D2C brands (0-to-1 phase)

• Experience taking a brand from initial launch to ₹5 Cr + monthly revenue

• Demonstrated success in establishing profitable acquisition channels with limited initial budgets

• Comfort with ambiguity and ability to build processes from ground zero

• Track record of finding creative, cost-effective growth hacks during early stage

Technical Skills

• Expert-level proficiency in Meta Ads Manager (Facebook/Instagram)

• Strong command of Google Ads (Search, Display, Shopping, Performance Max)

• Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking

• Experience with marketing analytics tools (Looker Studio, Tableau, or similar)

• Understanding of pixel implementation, UTM parameters, and attribution modeling

• Familiarity with Shopify or similar e-commerce platforms

Analytical Abilities

• Strong quantitative and analytical skills with ability to interpret complex data

• Excel/Google Sheets proficiency for data analysis and reporting

• Comfort with SQL or data visualization tools is a plus

• Understanding of statistics, experiment design, and incrementality testing

Strategic Thinking

• Deep understanding of D2C customer acquisition funnels and lifecycles

• Knowledge of performance marketing best practices and industry benchmarks

• Ability to balance short-term performance with long-term brand building

• Creative problem-solving approach to growth challenges

Preferred Qualifications

• Direct experience as first or founding marketer at a D2C startup

• Experience launching brands across multiple categories or geographies

• Previous experience in startups that achieved significant scale.

• Strong case studies or portfolio demonstrating 0-to-1 journey with metrics

• Experience with additional channels: Snapchat, Amazon Advertising, affiliate marketing, or influencer partnerships

• Knowledge of marketing automation and CRM tools (Klaviyo, Clevertap, MoEngage, Odoo)

• Understanding of retention marketing and lifecycle campaigns

• Experience in specific verticals (fashion, beauty, health, consumer goods, etc.)

• Certification in Google Ads and/or Meta Blueprint

• Background in growth hacking, marketplace launches, or DTC brands

Key Competencies

• 0-to-1 Builder Mindset: Thrives in ambiguity, comfortable wearing multiple hats, and building systems from scratch

• Scrappy & Resourceful: Ability to achieve results with limited budgets and find creative growth solutions

• Entrepreneurial Drive: Takes initiative, moves fast, and doesn't wait for perfect conditions

• Data-Driven Decision Making: Makes decisions based on data analysis rather than intuition

• Ownership Mentality: Takes full responsibility for results and drives initiatives independently

• Agility & Experimentation: Comfortable with rapid testing and iteration in uncertain environments

• Communication Skills: Clearly articulates strategy, results, and recommendations to founders/leadership

• Attention to Detail: Ensures accuracy in campaign setup, tracking, and reporting even when moving fast

• Growth Mindset: Continuously learning and staying updated on platform changes and industry trends

• Resilience: Handles setbacks, failed experiments, and pivots with positive attitude

Success Metrics (First 90 Days)

• Successfully launch and establish 2-3 primary acquisition channels with positive unit economics

• Set up complete analytics infrastructure and tracking framework

• Achieve first profitable customer acquisition campaigns (ROAS > 2x or as per target)

• Establish baseline metrics, benchmarks, and reporting dashboards

• Build initial marketing playbook with documented learnings and SOPs

• Run minimum 5-10 rapid experiments to identify scalable growth levers

• Establish vendor relationships and negotiate favorable platform terms

What We Offer

• Competitive salary with significant performance-based incentives/bonuses

• Potential equity/ESOP in an early-stage D2C brand

• Opportunity to be a foundational team member and shape the brand from ground up

• Direct access to founders and involvement in strategic decision-making

• Ownership of entire performance marketing function with full autonomy

• Significant marketing budgets and freedom to experiment

• Fast-paced learning environment with rapid professional growth

• [Add company-specific benefits: health insurance, flexible working hours, team outings, etc.]

This role is ideal for someone who wants to build something from scratch rather than optimize existing systems.

Location

Office-based role - Gurgaon office

This is a full-time, in-office position. Given the early-stage nature of the brand and need for close collaboration, we require daily presence in the office.

How to Apply

Please submit your resume along with:

1. Detailed narrative of your 0-to-1 D2C experience: Describe the brand you built, your role, timeline, challenges faced, and key metrics (starting point → end results)

2. Your approach to launching and scaling a D2C brand from scratch with frugal budget

3. Specific examples of creative growth hacks or experiments that worked in early stages

4. Email your portfolio/case studies at

   d2c@grest.in

   demonstrating your journey.