Posted:1 day ago|
Platform:
On-site
Full Time
Location: Indiranagar, Bengaluru, IN
Key Market: North America
? Manage and segment the CRM database to enable personalized, data-driven outreach.
? Design and execute nurture flows to re-engage dormant leads and improve lead-to-customer conversions.
? Plan and run outreach campaigns across multiple channels (email, WhatsApp, SMS, etc.), tailored to regional preferences (UAE, Malaysia, US).
? Create compelling content and campaign assets to support lead activation, nurturing, and acquisition.
? Continuously test and optimize messaging, formats, and cadences to enhance performance.
? Track key campaign metrics (open/click rates, conversions, pipeline contribution).
? Analyze performance data to generate actionable insights and recommendations for Sales and Marketing leadership.
? Collaborate closely with the Sales team to translate insights into targeted campaigns.
? Support lead nurturing across the MQL ? SQL ? Closed-Won funnel stages.
? 45 years of experience in CRM marketing, lifecycle marketing, or database marketing.
? Hands-on expertise with HubSpot, Email Marketing, and Content Creation Tools
? Database Tools: Apollo, Clay, Dripify
? Email Marketing Tools: Instantly, Mailchimp, Hubspot
? Assets Creation: Lovable, Canva
? Strong analytical skills - able to turn data into decisions.
? Experience designing and running multi-channel nurture campaigns.
? Comfort working across geographies and tailoring campaigns to market needs.
? Experience in the B2B SaaS industry is a plus.
? A degree in Business, Marketing, or a related field.
? Competitive salary and commission structure.
? Opportunity to work with a fast-growing SaaS company and make a significant impact.
? Professional development and growth opportunities.
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