Director of Growth

Director of Growth – ScreenXchange

Location: Pune, Maharashtra

Type: Full-Time

Travel Requirement: Up to 35%

About the Role

This is a key executive, entrepreneurial position responsible for defining, aligning, and executing the complete Go-To-Market strategy for Background Verification Products. You will own the revenue engine, driving growth through strategic brand positioning, effective lead generation, and scalable sales execution.

Key Responsibilities

1. Strategy & Vision (The Entrepreneurial Core)

• Develop and own the overarching, integrated

  Sales and Marketing Strategy

  to achieve aggressive revenue and market share goals.
• Conduct continuous

  market research, competitive analysis

  , and customer segmentation to identify new growth opportunities.
• Define the ideal

  Customer Journey

  and

  Buyer Personas

  , ensuring all touchpoints (marketing and sales) are optimized for conversion.
• Set and manage a unified

  Sales and Marketing Budget

  and be accountable for the

  ROI

  of all growth-related spend.

2. Sales Leadership & Execution

• Oversee the entire sales cycle, from lead qualification to deal closure and post-sale account management.
• Establish clear

  sales targets, pipeline metrics, and forecasting methodologies

  .
• Develop and implement

  scalable sales processes, training, and enablement materials

  (e.g., pitch decks, competitive intelligence).
• Personally engage in

  high-value or strategic sales opportunities

  and key client relationships.

3. Marketing Leadership & Brand

• Drive all marketing initiatives, including

  Digital Marketing (SEO/SEM), Content Marketing, PR, Social Media, and Lead Generation campaigns

  .
• Develop and maintain a strong, consistent

  Brand Identity and Messaging

  across all channels.
• Oversee the selection and utilization of the

  MarTech/SalesTech Stack

  (e.g., CRM, Marketing Automation) to ensure data flow and reporting are seamless.

4. Team & Operational Leadership

• Recruit, mentor, and lead high-performing, collaborative Sales and Marketing teams

  .
• Foster a culture of

  data-driven decision-making

  , using analytics to measure performance, identify friction, and inform strategy.
• Establish

  Service Level Agreements (SLAs)

  between the sales and marketing teams to define lead quality, hand-off processes, and follow-up timelines.

Required Skills & Qualifications

strategic vision

Technical & Hard Skills (The "Doer" Skills)

• Full-Funnel Expertise:

  Deep understanding of the entire customer acquisition process, from awareness and lead generation (Marketing) to pipeline management and closing (Sales).

• Data & Analytics:

  Proven ability to define key metrics (e.g., CPA, CLV, CAC, conversion rates), analyze data, and use it to drive strategic decisions.

• CRM & MarTech Proficiency:

  Mastery of Customer Relationship Management (CRM) and Marketing Automation platforms

• Financial Acumen:

  Experience with revenue forecasting, budgeting, and understanding P&L.

• Market Research:

  Ability to conduct and interpret market, customer, and competitive analysis to inform strategic direction.

Leadership & Soft Skills (The "Leader" Skills)

• Strategic Thinking:

  Ability to see the big picture and translate company goals into actionable, measurable sales and marketing plans.

• Exceptional Communication:

  Outstanding written and verbal communication skills, including public speaking, C-level presentations, and team motivation.

• Conflict Resolution:

  Proven ability to manage disagreements and friction points between sales and marketing personnel, focusing everyone on the shared revenue goal.

• Delegation & Empowerment:

  Ability to build a strong team and trust them to execute, focusing the leader's time on high-level strategy and coaching.

Entrepreneurial & Global Acumen (Significant Plus)

• Product-Market Fit Experience:

  Proven experience as an entrepreneur/founder of a software product company, or a senior leader responsible for successfully bringing new products or significant features to market.

• Go-To-Market Architect:

  Demonstrated ability to build a comprehensive, repeatable, and scalable Go-To-Market (GTM) strategy from the ground up.

• Entrepreneurial Drive:

  Highly autonomous, resourceful, and thrives in an ambiguous, fast-paced environment with a strong bias toward action, rapid iteration, and calculated risk-taking.