Director of Growth

Who Are We Looking For

• Deep experience scaling investment or wealth products in India
• A strong analytical approach to funnels, CAC, and user behaviour
• Creativity in storytelling and GTM execution
• The ability to build and lead a high-performance growth team
• Experience working closely with founders and product/tech leaders
• Strong exposure to both digital and offline channels

• Lead user acquisition, activation, and conversion into trade-ready users
• Deliver CAC, funnel efficiency, and high-quality growth outcomes
• Identify high-potential user segments and prioritise opportunities

2. Build the Growth Function

• Hire and develop a top-tier growth team
• Define operating rhythms, dashboards, and KPIs for the org
• Align cross-functional teams across Product, Tech, Media, and CS

3. Design and Execute GTM Strategy

• Build annual and quarterly GTM plans for all products
• Scale digital channels: performance, lifecycle, referral, retargeting, influencers
• Build non-digital channels: partnerships, communities, activations
• Maintain tight loops between insights, experimentation, and execution

4. Run High-Impact Experiments

• Test and iterate across acquisition, onboarding, and conversion
• Use behavioural insight, data, and creativity to unlock growth
• Adapt quickly as market conditions shift

5. Own the Budget

• Allocate spend for maximum efficiency
• Review channel performance and vendor impact
• Balance pace with financial discipline

Experience

• 10+ years of experience (7+ if exceptional)
• 3+ years leading growth in investments/wealth/fintech
• Track record across digital + on-ground channels

Skills & Competencies

• Strong grasp of investor psychology and behavioural triggers
• Ability to build and scale growth systems from zero to one
• Sharp communication and cross-functional influence
• Understanding of AI-driven targeting, automation, and personalisation
• Strong network across the fintech and investment ecosystem
• Comfortable with ambiguity and fast iteration