Digital Content Manager

Job Description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. Job Purpose We are looking for a dynamic Digital Content Manager to drive our content strategy, creation, and execution across multiple digital platforms. The ideal candidate will have a keen eye for trends, experience in short-form video creation, and expertise in managing content for category hubs, D2C commerce, and customer lifecycle marketing. This role will require a mix of creativity, analytical thinking, and hands-on execution to ensure brand visibility, engagement, and conversions. Key Responsibilities Influencer Content Creation: Develop and manage influencer marketing strategies, including identifying suitable creators, handling outreach, and negotiating collaborations aligned with brand goals Oversee content creation and approval, ensuring influencer posts align with brand guidelines, messaging, and creative standards Track and analyse campaign performance, using metrics like engagement, reach, and ROI to report results and optimize future campaigns Short-Form Video Content Creation: Ideate, script, and produce engaging short-form videos for platforms like Instagram Reels, YouTube Shorts, quick commerce platforms (Blinkit, Zepto, etc.) Ensure videos align with brand voice and marketing objectives Experiment with different formats, editing styles, and storytelling techniques to maximize engagement Trend Analysis & Real-Time Content Creation Monitor online trends, viral topics, and cultural moments to create relevant & timely content for the brand Leverage trending formats, hashtags, and challenges to enhance brand visibility Stay updated on competitor content strategies and industry best practices Social Media Content Creation: Plan, create, and schedule engaging content across social media platforms that aligns with brand voice, marketing goals, and seasonal campaigns. Manage daily social media operations, including community engagement, trend monitoring, and collaborating with design, copy, and video teams for content production. Analyze content performance using analytics tools, providing insights and recommendations to optimize reach, engagement, and overall brand visibility Key Qualifications 6+ years of experience in digital content creation, social media marketing, or content strategy. Strong understanding of short-form video trends, social media algorithms, and digital storytelling. Proficiency in video editing tools (CapCut, Adobe Premiere Pro, Canva, etc.). Basic understanding of SEO, SEM, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.). Excellent writing and communication skills. Ability to multitask and manage projects within deadlines and budgets. Preferred Qualifications Experience in health, wellness, or FMCG industries. Prior experience in quick commerce and D2C content strategies. Knowledge of AI-driven content tools and data-driven marketing strategies. What We Offer Creative freedom to experiment and bring new content ideas to life. A collaborative team environment with cross-functional exposure. WHY HALEON? Our values and expectations are at the heart of everything we do and form an important part of our culture. These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As Haleon focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities: Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk. Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution. Continuously looking for opportunities to learn, build skills and share learning. Sustaining energy and well-being Building strong relationships and collaboration, honest and open conversations. Budgeting and cost-consciousness Diversity, Equity and Inclusion At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/ At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially. Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Accommodation Requests If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence. Show more Show less