Channel Sales Representative

About the Role

We are seeking a proactive and driven Channel Sales Executive to lead the expansion of our dealer and franchise network. This role involves identifying new business opportunities, onboarding new dealers/franchise partners, and nurturing long-term relationships with existing partners. The ideal candidate should have experience in channel sales, strong communication skills, and a solid understanding of B2B relationship management.

Responsibilities

New Dealer

• Lead Generation: Identify potential regions and prospects for new dealer/franchise appointments.
• Sales Outreach: Conduct meetings with potential partners to present the business opportunity and product offerings.
• Follow-up & Conversion: Manage follow-ups, resolve partner queries, and convert leads into active dealers/franchisees.
• Documentation & Onboarding: Complete all documentation including certificates, authorization letters, and contracts for new appointments.
• Sample Coordination: Arrange and dispatch product samples to prospective partners.
• CRM Management: Use Zoho CRM to create and maintain records of all dealer interactions and onboarding progress.

Existing Dealer Relationship Management

• Account Maintenance: Keep all client information updated including agreements, performance data, and communication history.
• Order Coordination: Track dealer orders and work closely with the operations/logistics team for timely delivery.
• Issue Resolution: Handle delivery, billing, or support issues with a problem-solving approach.
• Retention & Support: Regularly follow up on pending orders, collect feedback, and maintain strong partner satisfaction.

Sales Support & Reporting

• Performance Tracking: Generate and present weekly/monthly performance reports; analyze dealer revenue vs. targets.
• Proposal & Marketing Support: Assist in creating proposals, presentations, and marketing materials.
• Client Engagement: Support initiatives such as dealer meets, carpenter engagement programs, and seasonal gifting plans.
• Plant Coordination: Communicate with production/plant teams to resolve order delays or supply issues.
• End-User Visits: Host client visits at the Head Office when required.

Daily Reporting

• DPM Updates: Maintain and share Daily Progress Monitoring (DPM) reports.
• Manager Communication: Keep the reporting manager updated on new developments, challenges, and key achievements.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field
• 1–3 years of experience in dealer development, channel sales, or client relationship roles
• Proficiency in CRM tools (Zoho CRM preferred)
• Strong interpersonal and negotiation skills
• Good command over MS Office (Excel, PowerPoint, Word)
• Ability to multitask and work under pressure in a fast-paced environment

Required Skills

• Proficiency in CRM tools (Zoho CRM preferred)
• Strong interpersonal and negotiation skills
• Good command over MS Office (Excel, PowerPoint, Word)
• Ability to multitask and work under pressure in a fast-paced environment

Preferred Skills

• 1–3 years of experience in dealer development, channel sales, or client relationship roles

Pay range and compensation package

Salary: Up to 30 k

What We Offer

Competitive salary + performance-based incentives

Growth opportunities within a fast-scaling organization

On-the-job training and professional development

Supportive team and transparent work culture