Category Manager

Job Description

This role is for one of Weekday's clients Salary range: Rs 2500000 - Rs 3500000 (ie INR 25-35 LPA) Min Experience: 2 years Location: Bengaluru JobType: full-time Requirements About the Role: We are seeking a results-driven and strategic Category Manager - Digital Gold to lead and grow our digital gold business segment. As a Category Manager, you will play a pivotal role in driving revenue, enhancing customer experience, and optimizing the product portfolio for the digital gold category. You will be responsible for end-to-end category ownership, including product strategy, pricing, partner relationships, marketing coordination, and performance tracking. The ideal candidate should have a keen understanding of digital financial products, customer behavior in the fintech space, and a strong analytical mindset. This is an exciting opportunity to work in a fast-paced and rapidly evolving digital ecosystem and be part of a company that is reshaping how consumers invest and engage with digital assets like gold. Key Responsibilities: Category Ownership: Manage the full lifecycle of the Digital Gold category — from product planning, roadmap, and development to launch and continuous optimization. Strategic Planning: Define category strategy and targets in alignment with company goals; identify new growth opportunities and innovation within the digital gold ecosystem. Business Development: Collaborate with external digital gold partners and suppliers to expand offerings, enhance pricing models, and improve customer propositions. Data-Driven Analysis: Monitor and analyze performance metrics, customer trends, and market dynamics; use insights to optimize product assortment, pricing, and user experience. Marketing & Promotions: Partner with marketing, product, and growth teams to plan and execute campaigns, promotions, and product launches that drive engagement and sales. Customer Experience: Work closely with UX/UI and customer support teams to ensure seamless onboarding, transaction experience, and post-purchase service. Compliance & Risk Management: Ensure adherence to regulatory and security guidelines for digital investment products, working closely with legal and compliance teams. Stakeholder Collaboration: Liaise with internal stakeholders including product, engineering, finance, and operations teams to ensure effective and efficient category management. Required Skills & Qualifications: Bachelor's degree in Business, Finance, Economics, or a related field. MBA is preferred. Minimum of 2+ years of experience in category management, product management, or business strategy within fintech, e-commerce, or digital investment sectors. Proven experience in managing a financial or digital asset category (digital gold, mutual funds, or similar). Strong understanding of digital payments and investment ecosystems. Proficiency in tools such as Excel, SQL, Tableau, or other analytical platforms. Excellent negotiation, analytical, and communication skills. Ability to work in a fast-paced, cross-functional environment and take full ownership of outcomes. Preferred Skills: Prior experience working with digital gold providers such as MMTC-PAMP, SafeGold, or Augmont. Familiarity with mobile-first user experiences and app-based digital product management. Understanding of consumer fintech regulations and trends.