Category Manager

Key Responsibilities:

Understand the needs of the customer based on Visits to customers, interactions with customer facing teams, focus groups,

customer delight tickets etc.

• Analysis of competing offerings available to the customers (across multiple offline

and online channels)

• Analysis of on-app behavior of customers (search, traffic, conversion funnel etc)

Understanding of market trends and factors shaping customer demand and

industry dynamics

Use this understanding to define the customer value proposition and the entire

experience for the customer w.r.t. to the category

• Create a category strategy and use this to develop annual category plans at

overall category and city/regional levels based on top-down and bottom-up

inputs

• Translate into detailed and actionable monthly category plans with clearly

defined owners and checkpoints

• Own execution of annual and monthly category plans to drive topline and

bottomline goals

Define the selection/assortment required to serve the needs of the target

customer and work with Category Buyers to list these products and drive their

consistent availability on the platform

• Work with Central Marketing to drive the right traffic to the Super Category and

from there to individual categories

Improve discovery of the right products and drive higher conversion rates

• Work with the Catalog and Products teams to improve catalog quality &

showcase attributes to help customers make better and faster buying decisions

• Work with Product teams to improve organic category navigation and search
• Own creation and execution of targeted promotions & campaigns Track

campaign performance daily and work with merchandising and marketing teams

to improve ROI.

• Work with Business Operations and Price Benchmarking teams to build a robust

price benchmarking process (offline and online) and ensure competitive pricing

• Own the Category P&L and customer experience

Provide accurate demand projections to Category Buyers to ensure consistent

availability and reduction of slow/non-moving inventory and liquidation losses

Provide regular inputs to category buyers to help them drive high ROI

investments for brand partners to achieve their strategic objectives

Drive on-going improvements in customer experience pertaining to the category

by clearly translating customer requirements for product, supply chain and buying teams

• Create a robust process for quickly identifying and highlighting any quality issues

relating to product quality or customer experience

• Work with city and regional level Customer Growth teams to drive city/ regional

level goals on overall growth and profitability

Hire, train and mentor a team (Category planning, category marketing and

category managers) to execute this strategy across 50-100 cities across Indi