Category Manager

Key Responsibilities:

• Develop and execute end-to-end category strategy aligned with the company s growth objectives and brand positioning.
• Identify product gaps, new opportunities, and consumer needs across baby care categories.
• Collaborate with design, R&D, and sourcing teams to build a winning product assortment

• Analyze industry trends, market dynamics, and customer behavior to guide category growth.
• Conduct regular competitor benchmarking and identify whitespace opportunities for innovation.
• Leverage data and consumer feedback to refine product direction.

• Own the P&L for assigned categories drive revenue, margin, and inventory efficiency.
• Set sales targets and track category performance through dashboards and regular reviews.
• Recommend corrective actions based on post-launch analysis and ongoing performance data.

• Develop competitive pricing strategies while ensuring profitability.
• Collaborate with marketing to design campaigns and offers that boost category sales and visibility.

• Monitor inventory health, working closely with supply chain teams to optimize stock levels.
• Plan replenishments, avoid stock out, and manage slow-moving SKUs effectively.
• Cross-Functional Collaboration
• Act as a bridge between marketing, design, sales, and operations for cohesive category execution.
• Provide product training and support to internal teams for effective sales enablement.
• Partner with sales and e-commerce teams to ensure successful rollout across channels.

• Strong analytical skills with a data-driven approach to decision-making.
• Excellent project management and negotiation skills.
• Passion for baby products, innovation, and consumer-centric thinking.
• Familiarity with e-commerce dynamics and omnichannel strategies is a plus.

• Mediclaim for employee along with spouse and child (upto 2)
• Personal accidental Insurance of employee
• No sandwich leave policy
• flexible working hours
• Performance Bonus to Best performers in every quarter
• Paid Maternal & Paternal leaves
• Yearly performance appraisal
• All perks and Leaves are given from the day of joining , no restrictions during probation period
• Fun employee engagement activities every month
• CSR activities done on monthly basis
• Employee Birthday and Work Anniversary Celebrations
• Employee friendly culture to encourage good work life balance