Senior Performance Marketing Specialist

Job Description

Greetings from Synergy Resource Solutions (www.synergyresource.co.in), a leading HR Consultancy firm & Career Guide for Professionals like you. We are hiring for one of our leading client. Client: A Leading D2C baby product brand was founded in 2014 in Ahmedabad, Gujarat. Company is having annual turnover of around 120 Crs & employee strength of 120 employees & they are providing international safety standard certified bay products by their e-commerce website & online market platforms like Amazon, Flipkart & other leading online & offline platforms. Their product range includes high-chairs, beddings, strollers, car seats, a nursery range, ride-on, grapple toys, a feeding range, and more. Witnessing the huge need for the baby care segment, the brand has introduced compact, lightweight 'Baby Feather Diaper' wipes and Diaper Bin this year. With a strong commitment to sustainability, recently the brand has launched an exclusive baby products range that includes baby cream, lotion, soap, shampoo, powder, and baby massage oil. Job Title – Senior Performance Marketing SpecialistLocation – AhmedabadExperience - 5 to 10 yearsQualification - MBACTC - 6 - 12 Lacs per annum Job Role & Responsibilities: Plan, execute, and optimize SALES-DRIVEN paid marketing campaigns across GOOGLE, META, and other digital platforms to drive customer acquisition and revenue growth.Manage campaigns across Search, Display, Video, Shopping, and Retargeting with a focus on maximizing ROAS.Handle end-to-end campaign management, including ad copy creation, keyword strategy, and bidding optimization.Continuously monitor and optimize campaigns for key metrics like ROAS, CPC, and CPA.Perform A/B testing for ad creatives, landing pages, and audience targeting to continually improve performance.Efficiently manage large-scale budgets to maximize results while meeting target KPIs.Analyze campaign performance and prepare detailed reports with actionable insights to improve ROI.Collaborate with cross-functional teams, including content, design, and product, to align campaigns with business goals.Ensure that campaigns align with user acquisition strategies for the app, integrating app-specific goals into overall performance marketing efforts.Leverage tools like Google Tag Manager (GTM) and Google Merchant Center (GMC) for advanced campaign tracking and product feed management.Stay updated on industry trends, algorithm changes, and new ad features to drive innovation in paid media campaigns.