Senior Performance Marketing Specialist

high-scaleRole & responsibilities:

• Plan, launch, and optimize paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook/Instagram)

- Taboola, Bing, and other CPL-focused platforms

• Manage performance dashboards to track CAC, CVR, CPL, ROAS Structure and execute A/B and multivariate tests (creatives, copy, landing pages, bidding strategies)
• Collaborate with product/design teams for high-conversion ad flows and audience targeting
• Coordinate with CRM and operations teams to ensure funnel consistency from lead to loan sanction
• Monitor budgets, pacing, attribution windows, and cross-channel performance
• Share weekly reports on trends, insights, and optimization actions
• Stay updated on ad platform policies, especially for financial services

Preferred candidate profile:

• 57 years of performance marketing experience (Google, Meta)
• Managed high scale monthly budgets with strong CAC/ROAS performance
• Proficient in attribution tools (GA4, UTMs, multi-touch models)
• Strong analytical, spreadsheet, and reporting skills
• Prior experience in fintech, edtech, or financial services preferred
• Self-starter with high ownership and data-driven decision-making '

Bonus Points:

• Experience in regulated sectors (finance, education loans)
• Exposure to organic growth (Quora, SEO, Reddit)
• Worked with BI tools (Looker, Tableau, Data Studio)
• Knowledge of CRO, tracking, and landing page testing
• Prior startup experience across strategy and execution