Campaign Manager

Job Title: Campaign Manager (B2B Demand Generation | US Market)

• Location: Ambattur, Chennai (Work from Office – 5 Days)
• Experience: 4+ years
• Department: Marketing
• Reports to: Marketing Manager

About the Role

We are looking for a results-oriented Campaign Manager to lead our multi-channel B2B marketing campaigns across LinkedIn Ads, Google Ads, YouTube, and other performance-driven platforms.

You will take complete ownership of paid and organic campaigns — from ideation, budgeting, and execution to optimization and ROI tracking, with a primary focus on the US market.

Experience in Food & Beverage, Manufacturing, or Distribution industries will be a strong plus.

This is an in-office position (Ambattur, Chennai) where you’ll work closely with a passionate marketing team driving measurable business growth.

Key Responsibilities

Paid Campaign Management

• Plan, create, and optimize campaigns across LinkedIn, Google Ads, YouTube, and other B2B ad platforms. • Own the end-to-end campaign journey — strategy, audience segmentation, creative direction, ad execution, and performance reporting.

• Manage and optimize monthly marketing budgets to maximize ROI and conversion rates.

• Conduct A/B testing for ad creatives, CTAs, and landing pages to improve lead quality.

• Continuously monitor KPIs (CTR, CPL, CAC, ROI) and ensure data-backed decision-making.

• Collaborate with the content, creative, and analytics teams to deliver aligned messaging and measurable campaign outcomes.

Organic & Email Campaigns

• Design and execute email marketing workflows and nurture sequences targeting awareness and consideration stages.

• Segment and personalize campaigns using marketing automation platforms (HubSpot, Marketo, ActiveCampaign, or similar).

• Analyze performance metrics (open rates, CTRs, conversions) and optimize based on engagement insights.

• Support organic initiatives such as LinkedIn organic campaigns, YouTube engagement, and newsletters to boost mid-funnel engagement.

Marketing Tools & Automation

• Hands-on experience with LinkedIn automation tools such as Octopus CRM, Closely, Expandi, or similar for outreach and engagement.

• Familiarity with lead enrichment and prospecting tools such as Clay, Apollo.io, or ZoomInfo.

• Awareness of versatile marketing automation tools with AI capabilities — able to evaluate, implement, and leverage automation for campaign efficiency and personalization.

• Work cross-functionally with data and sales teams to ensure clean, enriched lead pipelines for campaigns.

Reporting & Optimization

• Build and maintain weekly/monthly dashboards to measure campaign health, ROI, and lead quality.

• Track attribution and campaign performance across paid and organic channels.

• Provide insights and recommendations for improving performance, targeting, and creative strategies.

Requirements

• Minimum 4+ years of hands-on experience in managing B2B paid campaigns (LinkedIn Ads, Google Ads, YouTube).

• Proven expertise in handling marketing budgets and delivering measurable ROI in the US B2B market.

• Experience in building and optimizing multi-stage funnel campaigns (TOFU, MOFU, BOFU).

• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign) and AI-enhanced tools.

• Familiarity with LinkedIn automation (Octopus CRM, Closely, Expandi) and prospecting tools (Clay, Apollo.io).

• Strong analytical skills using Google Analytics, LinkedIn Campaign Manager, and CRM dashboards.

• Excellent communication and copywriting skills for audience-specific messaging.

• Industry experience in F&B, Manufacturing, or Distribution is a strong advantage.

• Must be willing to work on-site, 5 days a week at Ambattur, Chennai.

What You’ll Bring

• A data-driven mindset and deep curiosity for campaign performance.

• End-to-end ownership of the campaign lifecycle — from strategy to measurable outcomes.

• Passion for leveraging automation and AI tools to drive smarter marketing.

• Ability to collaborate cross-functionally with sales, content, and design teams.

Success Metrics

• ROI and pipeline impact from paid campaigns.

• CPL, CAC, and lead-to-MQL conversion improvements.

• Engagement uplift from email and nurture workflows.

• Campaign delivery accuracy and execution efficiency.

Why Join Us

• Drive B2B campaigns for the US market across high-impact digital platforms.

• Exposure to advanced tools like Clay, LinkedIn automation, and AI-driven automation systems.

• A fast-growing environment that values creativity, accountability, and measurable marketing outcomes.

• In-office culture built on collaboration, experimentation, and performance excellence.

About ISC Global Solutions:

ISC Global Solutions pvt ltd is a global software solution company known for its tagline “Excellence in Execution” and an expertise in delivering custom applications, analytics, dashboard, mobile apps and machine learning solutions. Founded in 1996, Innospire has established itself as a leading IT services and solution company, providing customers with a comprehensive range of solutions to help them achieve their business goals. Innospire has worked with the medium to large professional services firms ranging from 1000 – 5000 employees. We have made our footprints in Healthcare, Finance and Retails industries and we are based in the Central New Jersey, USA. We’re a Product based Company with multiple Business Units. ISC Global solutions Pvt Ltd (https://www.iscgs.com/) is the parent company and you can find more details about some of our Business Units below:

https://www.archarina.io/

https://bmobileroute.com/

https://www.vendorteamservices.com/

https://www.cougarmtn.com/