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Capgemini
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Campaign Manager

Campaign Manager

Capgemini

2 - 6 years

0 Lacs

maharashtra

Posted:14 hours ago| Platform: Shine logo

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Skills Required

sql crm email marketing automation adobe campaign classic adobe campaign standard

Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: Joining frog as a Marketing Campaign Manager, you will be part of a global network of studios with a thriving culture. You will be responsible for building, executing, and managing marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard. Your role will also involve setting up customer segmentation, personalization, and automation workflows, as well as integrating Adobe Campaign with CRM systems such as Salesforce and Microsoft Dynamics. Additionally, you will work with tag management systems for proper tracking. Key Responsibilities: - Build, execute, and manage marketing campaigns using Adobe Campaign Classic or Adobe Campaign Standard. - Set up customer segmentation, personalization, and automation workflows. - Assist in integrating Adobe Campaign with CRM systems (e.g., Salesforce, Microsoft Dynamics). - Work with tag management systems (Adobe Launch, Google Tag Manager) for proper tracking. Qualifications Required: - 2-4 years of hands-on experience with Adobe Campaign Classic/Standard. - Basic knowledge of SQL for data segmentation and queries. - Experience with email marketing, automation, and customer journeys. - Understanding of CRM data flows and integrations with Adobe Campaign. Additional Company Details: frog, as part of Capgemini Invent since June 2021, partners with customer-centric enterprises to drive sustainable growth by creating experiences at scale and leveraging data and technology. The company focuses on inventing the future of customer experiences through market-defining business models, products, services, brand engagements, and communications. The culture at frog values curiosity, collaboration, courage, and passion for improving the human experience. Employees are empowered to make a difference in their projects, communities, and the world. Please let me know if you need any more information.,

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Campaign Manager