Content Writer

Location: Ambattur (Chennai - On-Site)

Experience: 2+ years in SaaS or technology-based content writing

Type: Full-Time

About the Role:

We’re looking for a Content Writer who lives and breathes SaaS — someone who understands the nuances of B2B tech products, ICPs, and GTM motion. You’ll craft content that doesn’t just sound good, but sells the story behind the product — content that connects strategy, product, and audience with precision.

If you enjoy turning complex product capabilities into crisp, value-driven narratives that attract, educate, and convert — this role is for you.

Key Responsibilities:

Create SEO-optimized content for blogs, landing pages, case studies, and campaigns aligned with our SaaS product positioning.

Collaborate with product marketing, demand gen, and sales teams to translate ICP insights into relevant, contextual storytelling.

Develop thought-leadership content that reflects deep product understanding — not just “what it does,” but “why it matters.”

Write clear, compelling website copy, campaign messaging, and product narratives across channels.

Conduct industry and competitor research to craft data-backed content that differentiates us in the market.

Stay current with SaaS trends to ensure content relevance and thought leadership.

You’ll Fit Right In If You:

Have 2+ years of experience writing for SaaS, technology, or product-based companies.

Write with clarity, empathy, and precision — balancing creativity with strategy.

Are comfortable working cross-functionally with marketing, sales, and product teams.

Know how to make content not only SEO-friendly, but also human and conversion-oriented.

Can think both strategically (why) and tactically (how) about content.

Preferred Skills:

Experience writing for CRM, HRTech, FinTech, or other SaaS products.

Familiarity with content analytics and engagement metrics.

Knowledge of LinkedIn content trends or email campaign writing is a plus.

What We Offer:

A creative and collaborative work environment that values product storytelling.

Opportunity to work closely with product and GTM leaders on high-impact campaigns.

Exposure to multi-product SaaS environment (CRM, HRM, Payroll, etc.).

Competitive compensation and growth-oriented culture.