Business Development Executive

Job Title:

GTM Engineer –

Salary range

Job Overview

GTM Engineer

Key Responsibilities

Marketing List Management

• Build, clean, and manage segmented marketing lists for targeted outreach campaigns using tools such as

  Apollo.io, ZoomInfo, Hunter.io, Clay, Airtable,

  and

  EverString

  .
• Analyze client and prospect data to identify trends and create optimized lists tailored to industries, personas, or services.
• Collaborate with sales and marketing teams to align list-building efforts with GTM strategies.

Email Marketing

• Develop and execute email marketing campaigns to nurture leads and convert them into MQLs using tools like

  Lemlist, Mailshake, Reply.io, Woodpecker, GMass,

  and

  Zoho Marketing Automation

  .
• Create email templates and personalized messaging for diverse target audiences.
• Implement A/B testing for subject lines, CTAs, and email content to optimize engagement.
• Monitor deliverability and campaign performance using tools such as

  Warmbox.ai, MXToolbox, Google Postmaster Tools, Sender Score,

  and

  Postmark

  , and provide actionable insights to improve ROI.

LinkedIn Outreach

• Plan and execute LinkedIn outreach strategies to connect with key decision-makers in target industries using

  LinkedIn Sales Navigator

  and tools like

  Mailshake

  and

  Reply.io

  .
• Personalize connection requests, follow-ups, and InMail messages to maximize response rates.
• Track outreach effectiveness and adjust strategies based on analytics and data-driven insights.
• Leverage LinkedIn algorithm knowledge, including

  hashtag strategy, engaging posts, LinkedIn Groups, and optimal posting times

  , to increase visibility and engagement.

Marketing Automation & Campaigns

• Use marketing automation tools such as

  Zoho Marketing Automation, HubSpot, Marketo

  , and

  6sense

  to create workflows for lead nurturing and engagement.
• Automate follow-ups and multi-channel outreach with tools like

  Lemlist, Mailshake, Reply.io,

  and

  Woodpecker

  .
• Integrate CRM systems (e.g.,

  Zoho CRM, Salesforce

  ) with email and LinkedIn campaigns to ensure seamless data flow and lead tracking.

Intent and Social Signals

• Monitor intent signals and social activity using tools such as

  Bombora, 6sense, People.ai, Sprinklr,

  and

  Nimble

  to enhance targeting and engagement strategies.
• Use insights to align campaigns with current trends and audience needs.

Lead Management & Reporting

• Collaborate with the sales team to ensure smooth handoffs of MQLs for further engagement.
• Track, analyze, and report on the performance of lead-generation campaigns, including metrics such as MQL conversion rates, lead quality, and outreach effectiveness.
• Use visualization tools like

  Airtable, Google Sheets, Notion,

  and

  Data Studio (Looker)

  to organize data and present actionable insights.

Collaboration

• Partner with content creators to align messaging and CTAs with target personas.
• Work closely with the CRM and digital marketing teams to integrate outreach efforts with broader marketing campaigns.
• Align strategies with team objectives, using shared workflows and tools such as

  Notion

  and

  Grammarly

  for streamlined communication.

Qualifications

Experience

• 2–3 years in lead generation, marketing automation, or GTM roles.

Technical Skills

• Proficiency in marketing automation tools (e.g.,

  HubSpot, Zoho Marketing Automation, Marketo, 6sense

  ).
• Familiarity with prospecting and enrichment tools (e.g.,

  Apollo.io, Clay, Hunter.io, ZoomInfo

  ).
• Expertise in CRM integration (e.g.,

  Zoho CRM, Salesforce

  ).
• Strong command of email and LinkedIn outreach platforms (e.g.,

  Lemlist, Mailshake, LinkedIn Sales Navigator

  ).

Analytical Skills

• Ability to analyze campaign data and optimize strategies using tools like

  Data Studio (Looker)

  and

  Google Sheets

  .

Communication

• Exceptional written and verbal communication skills for crafting compelling messaging.
• Proficiency in

  content writing tools

  like

  Grammarly

  and

  Jasper.ai

  for perfect tone and engaging outreach.

Education

• Bachelor’s degree in Marketing, Business, or a related field (preferred).

Key Competencies

• Detail-Oriented:

  Strong focus on process optimization and data accuracy.

• Self-Starter:

  Ability to work independently and collaboratively.

• Creative Problem-Solver:

  Skilled in crafting personalized, data-driven outreach strategies.

• Tech-Savvy:

  Comprehensive knowledge of marketing tools, algorithms, and analytics.

• Customer-Focused:

  Deep understanding of lead generation processes and buyer personas.

 please review is this fine?