Assistant Vice President Marketing

Company Description

At Abreast Global Consulting, we specialize in building future-ready teams for organizations worldwide. With expertise in global recruitment landscapes, we help companies hire smarter, faster, and sustainably. Our tailored recruitment services ensure seamless alignment with organizational goals, whether for international expansion or local scaling. We are committed to empowering businesses to thrive by providing strategic talent acquisition solutions.

Role Description:

Assistant Vice President - Digital Marketing

Key Responsibilities:

Performance Marketing:

• Plan, execute, and optimize all performance marketing campaigns, including SEO/SEM, marketing database, email, and display advertising.

• Measure and report campaign performance against ROI and KPIs.

• Identify trends and insights to optimize spend and performance.

• Conduct experiments and conversion tests to improve campaign effectiveness.

Social Media Marketing:

• Develop and implement social media strategies to build brand presence and raise awareness.

• Design, build, and maintain the company’s social media profiles and daily messaging.

• Create engaging written, graphic, and video content tailored for social platforms.

• Monitor, analyze, and report on social media performance, adjusting strategies as needed.

Website Management:

• Oversee the design, content, and usability of the company website to enhance user experience.

• Collaborate with internal teams to create and optimize landing pages.

• Use analytics tools to evaluate and improve website performance and customer journeys.

Collaboration & Integration:

• Work closely with internal teams and group companies to align digital marketing initiatives with broader business objectives.

• Manage relationships with agencies and vendor partners to execute campaigns effectively.

• Collect and evaluate customer feedback to inform digital strategies.

Market & Competitor Analysis:

• Evaluate competitor digital marketing strategies and develop plans to maintain a competitive edge.

• Stay updated on emerging technologies and digital marketing trends, providing thought leadership for adoption where appropriate.

General Marketing Knowledge:

• Maintain an overall understanding of other marketing activities to ensure cohesive and integrated marketing efforts.

• Support the execution of broader marketing campaigns and initiatives as needed.

Skills & Qualifications:

• Highly creative with experience in identifying target audiences and devising engaging digital campaigns.

• Strong analytical skills and data-driven thinking.

• Proficiency in analytics tools

Google Analytics

• Set up tracking codes and goals.

• Analyze visitor demographics, sources, and engagement patterns.

• Generate reports on website performance, such as bounce rates, session durations, and conversion funnels.

• Use insights to recommend improvements for user experience and marketing ROI.

Performance Marketing Tools

SEO/SEM tools (e.g., Google Ads)

Email marketing platforms (e.g., Mailchimp, HubSpot):

Display advertising tools (e.g., Google Display Network, Facebook Ads Manager):

Marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud)

• Set up, monitor, and optimize campaigns across these platforms.

• Interpret data and metrics to improve campaign effectiveness.

• Make data-driven decisions to maximize ROI and achieve business goals.

• Excellent written and verbal communication skills, including creative writing.

• Up-to-date with the latest trends and best practices in online marketing.

• Working knowledge of HTML, CSS, and JavaScript is preferred.

Educational Qualification:

• A Regular MBA in Marketing from a reputed institution.

• 10 years of demonstrable experience in leading and managing digital marketing campaigns, especially in performance marketing, social media, and website management.