Assistant Vice President Marketing

About goSTOPS

goSTOPS is a vibrant chain of youth hostels redefining travel for Indias Gen Z.

With quirky, aesthetic spaces in over 35 destinations, were building more than stays — we’re shaping a youth culture of community, exploration, and creativity.

Role Summary

AVP – Marketing

Key Responsibilities

1. Strategic Planning & Leadership

• Develop and implement marketing strategies aligned with organizational goals and revenue objectives.
• Define annual marketing plans, budgets, and KPIs to ensure measurable impact.
• Partner with leadership and cross-functional teams (Sales, Product, Finance, Operations) to support business priorities and market expansion.

2. Brand Management

• Strengthen brand positioning, identity, and messaging across all customer touchpoints.
• Ensure consistency in brand voice and visual identity across campaigns and platforms.
• Oversee corporate communications, public relations, and reputation management efforts.

3. Digital Marketing & Demand Generation

• Lead digital initiatives across paid, owned, and earned media (SEO, SEM, social, display, email, influencer marketing).
• Drive performance marketing campaigns focused on acquisition, conversion, and retention.
• Monitor, analyze, and optimize digital performance metrics to maximize ROI.

4. Product & Campaign Marketing

• Collaborate with product and sales teams to develop go-to-market (GTM) strategies for new launches.
• Plan and execute integrated campaigns (ATL, BTL, and digital) to build awareness and drive conversions.
• Manage creative, media, and event agencies to ensure high-quality and timely execution.

5. Data & Insights

• Utilize analytics, market research, and customer insights to inform strategic decisions.
• Monitor market trends, competitor movements, and consumer behavior to identify new opportunities.

6. Team & Budget Management

• Lead and mentor a high-performing marketing team across brand, digital, and communication functions.
• Manage marketing budgets effectively, ensuring ROI-focused spend allocation.
• Foster a culture of innovation, experimentation, and continuous learning within the team.

Key Skills & Competencies

• Strategic thinker with strong business and commercial acumen.
• Proven expertise in digital marketing, brand building, and integrated campaign management.
• Excellent leadership, collaboration, and stakeholder management skills.
• Analytical and data-driven approach to decision-making.
• Exceptional communication, storytelling, and presentation abilities.
• Experience managing agencies, vendors, and cross-functional teams.

Qualifications

• Proven record of driving brand growth, customer engagement, and measurable marketing ROI.
• 5–10 years of experience, preferably in

  youth/lifestyle, D2C, new-age hospitality, F&B, or retail brands

  .
• Demonstrated ability to execute hands-on marketing initiatives — not just strategize.

• Startup experience preferred.

Bonus Points If You

• Have worked in a brand targeting young millennial audiences.
• Have experience in lifestyle, travel, or hospitality domains
• Love travel and understand the hostel/travel culture deeply.