Assistant Vice President Marketing

Role & responsibilities

1. Strategic Planning & Execution: Develop and execute a comprehensive marketing strategy that aligns with ZYGAL business goals. Think of this as your playbook for world domination (in a totally non-clich, professional way).

2. Brand Building & Storytelling: Build Zygals brand from the ground up. Elevate our presence in the B2B SaaS ecosystem with creative campaigns, a distinct voice, and messaging that sticks. We want our brand to be as memorable as your favorite Netflix show.

3. Lead Generation & Demand Creation: Own the end-to-end demand generation strategy. Create and optimize campaigns that bring leads to our door faster than you can say conversion funnel. This includes managing everything from inbound content to outbound emails and PPC ads.

4. Content Marketing: Be the driving force behind the content machine! Develop compelling, informative content that resonates with our audiencewhether its blog posts, whitepapers, webinars, or social media posts. You know how to turn complex topics into engaging stories.

5. Digital Marketing & Analytics: Lead our digital marketing strategy across channels like SEO, SEM, email, and social media. Track and measure campaign performance optimize for results, and report insights. Numbers and analytics ? Youve got that covered with a side of creativity.

6. Event & Partnerships: Plan, organize, and manage eventsboth virtual and physical—ranging from industry conferences to intimate webinars. Partner with influencers and brands that align with Zygal’s mission to boost visibility and credibility.

7. Team Leadership & Growth: Build, lead, and inspire a high-performing marketing team. Provide guidance and mentorship to ensure the team not only meets but exceeds marketing goals. Growth is key, for both you and the team!

8. Market Research & Insights: Keep your finger on the pulse of industry trends, competitors, and customer needs. Use data to make informed decisions and drive campaign strategies that are always one step ahead.

9. Brand Reputation Management: You’ll be our brand’s ambassador, protecting and enhancing our image in the marketplace. Manage public perception across channels, deal with feedback (good or bad), and ensure we always shine.

10. Leading Global Market: You shall be in-charge of marketing per se and leading the global market.

11. Team Building: You shall be making your team from scratch basis the business requirement and growth of the organisation.

Preferred candidate profile

1. 10 to 15 years of experience of working as a marketing professional.

2. SAAS / Cloud marketing professionals shall be preferred.