Assistant Vice President Marketing

Job Title: Product Marketing

Grade-Senior Manager/AVP

Experience: 12+ years

Industry: Fintech / Global Bank / Treasury / Corporate Banking

Role Overview

We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Treasury and Cash Management business. This role demands deep expertise in the fintech or banking sector with a strong focus on Treasury, Corporate Banking, and related financial products.

The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning.

This leadership role requires a sharp understanding of treasury and corporate banking ecosystems,

customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Treasury offerings are positioned effectively in global markets and deliver measurable business impact.

Key Responsibilities

Strategic & Product Marketing Leadership

• Lead marketing strategy and execution for the Treasury product portfolio, aligned with business and

revenue goals.

• Develop differentiated messaging and positioning based on market insights, customer segmentation,

and treasury product features.

• Create and implement global and regional go-to-market plans that resonate with corporate clients,

banks, and fintech partners.

• Build and manage integrated marketing campaigns focused on brand positioning, client acquisition,

and engagement.

• Monitor market trends, competitor activity, and regulatory shifts to refine strategy and maintain

competitive advantage.

Demand Generation & Sales Enablement

• Design and execute demand generation programs targeting corporate and institutional clients.

• Develop marketing assets including brochures, use cases, pitch decks, competitive battle cards, and treasury product thought leadership content.

• Partner with sales and relationship management teams to support deal acceleration through tailored content and messaging.

• Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and lead

conversion effectiveness.

Thought Leadership & Industry Engagement

• Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles

focused on treasury and cash management trends.

• Collaborate with analyst firms, industry associations, and fintech forums to enhance credibility and visibility.

• Plan and execute webinars, roundtables, and industry events to elevate brand presence.

• Leverage digital channels, PR, and social media to amplify thought leadership and client

engagement.

Team Leadership & Collaboration

• Mentor and lead a high-performing marketing team, fostering innovation, accountability, and client-centricity.

• Collaborate closely with product, sales, technology, and executive leadership to craft unified

marketing strategies.

• Manage agency relationships and marketing partners to scale execution and drive innovation.

Required Skills & Qualifications

Experience & Domain Expertise

• 12+ years of experience in product marketing ,preferably within fintech, global banking, or corporate banking, with strong focus on Treasury or Cash Management products.

• In-depth understanding of B2B marketing

• Expertise in go-to-market strategy, demand generation, product positioning, and launch planning.

• Experience working in global or regional markets with knowledge of regulatory requirements,

buyer behavior, and competitive positioning.

Marketing Execution & Demand Generation

• Strong background in integrated campaign planning and execution across digital, content, and event channels.

• Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn

Campaign Manager, etc.

• Adept at using data and insights to drive decision-making, optimize campaigns, and demonstrate

measurable ROI.

Leadership & Communication

• Proven ability to lead, influence, and collaborate with cross-functional teams and senior

stakeholders.

• Excellent written and verbal communication skills with the ability to craft compelling product and

treasury narratives.

• Strategic thinker, self-driven, with strong problem-solving, project management, and execution

skills.

• Comfortable operating in a fast-paced, matrixed, and outcome-driven environment.

• Willingness to travel for business engagements, conferences, and stakeholder meetings.

Educational Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Finance, or a related field.