Area Sales Manager

Witness The Fitness (WTF) is India’s most advanced tech-enabled fitness ecosystem, transforming how gyms operate through automation, data intelligence, and AI-driven member experiences. We currently manage 50+ gyms across Delhi-NCR and are expanding rapidly toward a national footprint.

Area Sales & Operations Manager

The Area Sales & Operations Manager is responsible for ensuring consistent revenue growth, renewals, and operational discipline across all assigned gyms. The role demands daily on-ground presence, data-driven decision-making, and the ability to lead multiple teams, including front-desk executives, trainers, and fitness managers.

Regional Manager (Top Boss)

• Own monthly revenue and renewal targets across assigned gyms.
• Drive daily, weekly, and monthly sales performance through disciplined lead follow-ups and team monitoring.
• Review membership funnel metrics including walk-ins, trials, conversions, renewals, and upsells.
• Implement revenue campaigns, limited-time offers, and festive promotions in coordination with the central marketing and performance team.
• Ensure that all FDs and trainers understand and execute their individual daily sales targets.
• Conduct weekly revenue review meetings with gym managers and front-desk teams.

• Maintain a minimum of 80% member renewal rate across gyms.
• Ensure proactive engagement with expiring members (D-30, D-15, D-7 cycles).
• Track renewal communication via WhatsApp, calls, and in-person meetings to ensure timely conversions.
• Identify high-value clients and create personalized retention strategies.

• Maintain daily operational discipline in all gyms including attendance, cleanliness, and member experience.
• Ensure adherence to gym SOPs related to opening/closing, check-in/out, and shift transitions.
• Conduct surprise audits to check process compliance, sales behavior, and overall brand presentation.
• Resolve escalations related to staff behavior, refunds, or customer grievances within 24 hours.

• Directly manage 10–15 front-desk executives and fitness managers under your cluster.
• Coach and train the on-ground team on sales communication, professionalism, and upselling techniques.
• Identify underperforming staff and execute corrective actions through coaching, retraining, or replacement.
• Foster a culture of ownership, accountability, and high energy in every gym.

• Review and update revenue, renewal, and attendance dashboards daily.
• Use WTF CRM and internal dashboards to monitor real-time lead conversion and sales progress.
• Maintain structured weekly reporting to the Regional Manager with actionable insights.
• Analyze gym-wise performance data to identify gaps and plan interventions.

• Ensure every gym maintains brand presentation standards as defined by WTF guidelines.
• Guarantee 5-star member experience across all touchpoints – sales, check-in, trainer interaction, and facility quality.
• Ensure NPS (Net Promoter Score) and feedback ratings remain consistently high.

• Support the opening of new gyms within your assigned region by hiring, training, and setting up processes.
• Work with central teams during acquisitions or transitions to ensure operational readiness from Day 1.

• Monthly revenue target achievement: 100% across all gyms.
• Renewal rate: Minimum 80%.
• Average PT revenue per trainer: ₹40,000 or higher.
• Attendance and SOP compliance: 95% or higher.
• Average transformations per gym: Minimum 10 per month.
• Turnaround time for escalations: Less than 24 hours.

• 3–7 years of experience in fitness, retail, or hospitality sales and operations.
• Proven ability to manage multi-location operations with large on-ground teams.
• Strong communication, leadership, and performance-driven mindset.
• Data-oriented, comfortable using dashboards and CRM systems.
• Energetic and self-motivated individual with hands-on execution capability.
• Prior experience with brands like Cult.Fit, Anytime Fitness, Gold’s Gym, or retail chains preferred.

• Salary Range:

  ₹50,000 – ₹80,000 per month (based on experience and performance).

• Incentives:

  Monthly revenue-linked bonuses and cluster-level performance rewards.

• High performers in this role will be eligible for elevation to

  Regional Manager (Top Boss)

  positions within 6–12 months based on results and leadership capability.