Area Sales Manager

Role Objective

The Area Sales Manager will be responsible for driving sales, managing dealer/distributor networks, developing new business opportunities, and ensuring revenue growth in the assigned territory (Patna and surrounding regions).

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for silent diesel generators and related solutions.
• Develop and execute sales strategies to increase market share in the assigned region.
• Manage and support dealer/distributor networks to ensure effective coverage and customer satisfaction.
• Identify and generate new business opportunities across industrial, institutional, commercial, and government sectors.
• Build and maintain strong customer relationships with key accounts, consultants, contractors, and end-users.
• Monitor competitor activities, market trends, and provide timely feedback to management.
• Conduct regular sales visits, product presentations, and negotiations with prospective clients.
• Coordinate with internal teams (service, operations, and finance) to ensure smooth execution of orders and after-sales support.
• Ensure timely collection of payments and maintain healthy credit discipline in the territory.
• Prepare MIS reports, sales forecasts, and pipeline updates for management review.

Desired Candidate Profile

• Education: Post Graduate in any discipline (MBA/PGDM in Sales & Marketing preferred).
• Experience: 5–8 years of sales experience in capital goods / DG sets / industrial equipment / electrical solutions.
• Strong dealer management, B2B & institutional sales experience is required.
• Excellent communication, negotiation, and interpersonal skills.
• Proactive, target-driven, and self-motivated with leadership qualities.
• Knowledge of Patna and Bihar market will be an added advantage.

Key Performance Indicators (KPIs)

• Achievement of sales revenue and volume targets.
• Market expansion and new customer acquisition.
• Dealer/distributor performance and engagement.
• Timely collections and credit control.
• Customer satisfaction and retention.

Job Types: Full-time, Permanent

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person