Senior Sales Marketing Manager

As a Senior Manager overseeing Sales, Marketing, and Brand Building for Talent India Group a company offering services in HR Payroll, Compliance, Licensing, Audits, and regulatory technology solutions. You will be instrumental in driving business growth, ensuring regulatory compliance, and enhancing the company's market presence. Below is a comprehensive outline of your key responsibilities and expectations: 1. Sales Strategy & Execution Lead Generation & Sales Enablement : Develop and implement targeted sales strategies to generate high-quality leads. Collaborate with sales teams to convert leads into long-term clients, focusing on maximizing new Annual Recurring Revenue (ARR). Client Relationship Management : Cultivate and maintain strong relationships with existing and prospective clients to understand their needs and provide tailored solutions. Sales Training & Support : Equip the sales team with the necessary tools, knowledge, and training to effectively sell the company's services and technology solutions. 2. Marketing Strategy & Campaign Management Market Analysis & Positioning : Conduct thorough market research to identify trends, customer needs, and competitive landscape. Use insights to position the company's offerings effectively. Campaign Development & Execution : Design and execute marketing campaigns across various channels to raise brand awareness and generate leads. Performance Tracking & Optimization : Monitor campaign performance using key performance indicators (KPIs) and adjust strategies to improve outcomes. 3. Brand Building & Communication Brand Identity Development : Define and promote a consistent brand message that resonates with the target audience. Content Creation & Distribution : Oversee the creation of compelling content, including case studies, whitepapers, and blog posts, to engage potential clients. Public Relations & Media Engagement : Manage relationships with media outlets and industry influencers to enhance the company's public image. 4. Regulatory Compliance & Risk Management Training & Awareness : Develop and deliver training programs to internal teams on compliance requirements and best practices. Audit & Reporting : Coordinate with internal and external auditors to ensure adherence to compliance protocols and prepare necessary documentation. 5. Technology Integration & Innovation Solution Alignment : Work closely with the technology team to ensure that the company's regulatory services solutions meet client needs and are effectively marketed. Product Feedback Loop : Gather client feedback to inform product development and improve service offerings. Digital Transformation : Lead initiatives to integrate digital tools and platforms that enhance marketing and sales processes. 🎯 Expected Outcomes Revenue Growth : Achieve targeted sales and revenue goals through effective strategy execution and client acquisition. Brand Recognition : Increase brand visibility and reputation in the market, positioning the company as a leader in payroll, licencing, litigation, regulatory etc services. Client Satisfaction : Enhance client satisfaction and retention by delivering tailored solutions and exceptional service. Operational Efficiency : Streamline processes and leverage technology to improve efficiency and effectiveness. 🧰 Skills & Qualifications Experience : Minimum of 6-8 years in sales, marketing, or brand management within the HR, Compliance, or regulatory services industry. Education : Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is a must. Skills : Strong leadership and team management abilities. Excellent communication and interpersonal skills. Proficiency in digital marketing tools and CRM software. In-depth knowledge of regulatory compliance requirements in the industry. Analytical mindset with the ability to interpret data and make informed decisions. This role is pivotal in bridging the gap between the company's services and the market, ensuring that sales and marketing efforts are aligned with regulatory standards and client expectations. By effectively executing these responsibilities, you will contribute significantly to the company's growth and success in the HR, Compliances and regulatory services sector. Location – Noida (U.P) India Write to us with a brief profile, your approach towards this role, current CTC, looking for early joiners: ashutosh@ezcomplaince.in Show more Show less