Senior Product Marketing Manager

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About Hoopr

Hoopr is India's largest B2C/ B2B marketplace for licensing music, offering a comprehensive library of high-quality, pre-cleared original, popular and trending tracks for content creators, brands, and businesses. We are revolutionizing how content is soundtracked in India, empowering creativity while ensuring legal compliance and fair compensation for artists. We are a fast-growing, dynamic team passionate about music, technology, and building an ecosystem that supports creators.

About the Role

Senior Product Marketing Manager

Key Responsibilities & Revenue-Oriented KPIs

• Revenue Growth & Market Share

• Directly contribute to increasing Subscription Revenue (MRR/ARR) across target segments.
• Drive growth in average revenue per user (ARPU) through effective pricing, packaging, and upselling strategies.
• Increase new customer acquisition through targeted product launches and go-to-market initiatives.
• Expand market share within existing and new customer segments (e.g., film production houses, ad agencies, digital creators, gaming studios).
• Improve conversion rates across the marketing and sales funnel for product-led growth initiatives.
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• Product Adoption & Usage

• Increase product feature adoption rates and engagement metrics for new and existing features.
• Reduce churn rates by effectively communicating product value and addressing customer pain points.
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• Go-to-Market Strategy & Execution

• Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, features, and major updates, ensuring alignment with overall business objectives.
• Lead cross-functional teams (Product, Sales, Marketing, and Customer Success) to ensure successful launches and sustained product success.
• Craft compelling product messaging and positioning that resonates with target audiences and differentiates Hoopr in the market.
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• Market & Customer Intelligence

• Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities, customer needs, and competitive threats.
• Gather and synthesize customer insights through surveys, interviews, and data analysis to inform product roadmap and marketing strategies.
• Maintain a deep understanding of industry trends, emerging technologies, and competitor activities.
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• Sales Enablement & Content Creation

• Develop high-impact sales enablement tools, including sales decks, battlecards, product sheets, case studies, and training materials, to empower the sales team.
• Create compelling marketing content (e.g., website copy, blog posts, videos, whitepapers, webinars) that effectively communicates product value and drives lead generation.
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• Product Strategy Input

• Act as the voice of the customer and the market within the product development process, influencing product roadmap decisions based on market insights and business opportunities.
• Collaborate closely with product managers to define product requirements, user stories, and feature prioritization.
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• Brand & Messaging Consistency

• Ensure consistent and compelling product messaging across all channels and touchpoints.
• Contribute to strengthening Hoopr's brand positioning as the leading licensed Indian music marketplace.

What You Bring

• 6+ years of progressive experience in product marketing, preferably within a B2B SaaS or marketplace environment.
• Proven track record of successfully launching and scaling products, driving significant revenue growth and market adoption.
• Exceptional written and verbal communication skills with the ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Demonstrated ability to conduct market research, competitive analysis, and customer segmentation.
• Proficiency in developing go-to-market strategies and executing integrated marketing campaigns.
• Experience with sales enablement and developing high-impact sales tools.
• Data-driven mindset with the ability to analyze metrics, identify trends, and make data-informed decisions.
• Self-starter with a strong sense of ownership and ability to thrive in a fast-paced, ambiguous, and rapidly evolving environment.
• Excellent collaboration and interpersonal skills, with the ability to work effectively across cross-functional teams.

Why Join Hoopr?

• Be a part of a pioneering company that's transforming the music licensing landscape in India.
• Work with a passionate and talented team dedicated to innovation and growth.
• Opportunity to make a significant impact on the company's success and contribute to its rapid expansion.
• Dynamic and fast-paced work environment with ample opportunities for professional growth.
• Competitive salary and benefits package.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation,1 age, marital status, veteran status, or disability status.

This job description is intended to provide a general overview of the position. It is not intended to be an exhaustive list of duties and responsibilities. Hoopr.ai reserves the right to amend and change duties as needed.

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