Senior Marketing Strategist

Why should you choose us?

Rakuten Symphony is reimagining telecom, changing supply chain norms and disrupting outmoded thinking that threatens the industry’s pursuit of rapid innovation and growth. Based on proven modern infrastructure practices, its open interface platforms make it possible to launch and operate advanced mobile services in a fraction of the time and cost of conventional approaches, with no compromise to network quality or security. Rakuten Symphony has operations in Japan, the United States, Singapore, India, South Korea, Europe, and the Middle East Africa region. For more information, visit: https://symphony.rakuten.com.

Building on the technology Rakuten used to launch Japan’s newest mobile network, we are taking our mobile offering global.

To support our ambitions to provide an innovative cloud-native telco platform for our customers, Rakuten Symphony is looking to recruit and develop top talent from around the globe. We are looking for individuals to join our team across all functional areas of our business – from sales to engineering, support functions to product development.

Let’s build the future of mobile telecommunications together!.

About Rakuten Group, Inc. (TSE: 4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to approximately 1.9 billion members around the world. The Rakuten Group has over 30,000 employees, and operations in 30 countries and regions. For more information visit https://global.rakuten.com/corp/.

Key Delivery Areas / Activities:

1. Drive Revenue and Customer Growth Initiatives:

Customer Value Management (CVM)

2. Customer Segmentation & Use Case Development:

The candidate will design and implement comprehensive customer segmentation frameworks using models such as RFM. The individual will create targeted strategies and use cases aimed at enhancing customer loyalty, driving ARPU growth, improving retention, and executing effective win-back campaigns.

3. Formulation of POV Linked to Marketing Objectives:

point of view (POV)

4. Planning POC & Scale to National Level:

designing and executing proof-of-concept (POC)

5. Project and Program Management to Support B2C Mobile Business:

program management capabilities to support the B2C mobile business.

6. Data insight for Decision Making:

understanding of data analytics

Key Projects:

Data Analytics and Insights:

• Customer segmentation analysis to identify high-value customers and tailor marketing campaigns.
• Real-time analytics for monitoring customer behaviour and network usage patterns.

Development of Customer Segmentation Models:

• Build and operationalize advanced customer segmentation models (e.g., RFM, behavioural clustering) to drive targeted marketing, personalization, and lifecycle strategies.

Marketing and POV Development Projects:

• Creation of data-driven marketing strategies to improve customer acquisition and retention.
• Analysis of campaign performance to optimize ROI and refine future marketing initiatives.
• Competitive analysis to benchmark the company’s offerings against competitors and identify gaps or opportunities.

Proof of Concept (POC) and Scaling Projects:

• Pilot testing of new product offerings (e.g., bundled services, loyalty programs) in select regions or customer segments.
• Testing innovative pricing models or subscription plans to assess customer response.
• Scaling successful POC initiatives, such as a regional marketing campaign, to a national level.

Revenue and Customer Growth Projects:

• Development of cross-sell and upsell strategies for existing customers (e.g., promoting premium plans or add-on services).
• Designing and executing campaigns to target untapped customer segments (e.g., Device-specific, rural areas or specific demographics).

Project and Program Management Projects:

• Driving UI/UX transformation initiatives, such as migrating customer interactions to self-service platforms or apps.
• Monitoring and improving the performance of existing programs, such as referral programs or customer onboarding processes.

Qualifications & Skills:

• Proven experience in marketing strategy, customer insights, and data-driven decision-making.
• Strong analytical skills with expertise in customer segmentation, cohort analysis, and marketing performance metrics.
• Experience collaborating across multiple functions including marketing, product, and sales teams.
• Ability to translate complex data into clear, actionable business recommendations.
• Excellent communication and stakeholder management skills.
• Proficiency with data analytics and visualization tools (e.g., Excel, Tableau, Power BI, SQL, DOMO).
• Project management experience with ability to drive POCs and scale initiatives.

RAKUTEN SHUGI PRINCIPLES:

Our worldwide practices describe specific behaviours that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

• Always improve, always advance.

  Only be satisfied with complete success - Kaizen.

• Be passionately professional.

  Take an uncompromising approach to your work and be determined to be the best.

• Hypothesize - Practice - Validate - Shikumika.

  Use the Rakuten Cycle to success in unknown territory.

• Maximize Customer Satisfaction.

  The greatest satisfaction for workers in a service industry is to see their customers smile.

• Speed!! Speed!! Speed!!

  Always be conscious of time. Take charge, set clear goals, and engage your team.