Senior Marketing Strategist

About the Role

Marketing Strategist

0 → 1 → 100 growth playbook

Key Responsibilities

Growth Strategy & Execution

• Develop and execute full-funnel growth strategies for both SaaS products and mobile apps.
• Drive 

  user acquisition

   through 

  ASO, SEO, Paid Ads (Google, Meta, LinkedIn, TikTok), influencer collaborations, and PR.

• Create and manage the 

  annual marketing/media calendar

   aligned with business objectives.
• Test and implement new growth channels, experiments (A/B testing), and onboarding flows.

Demand Generation & Lifecycle Marketing

• Lead 

  end-to-end demand generation

   via:
• Paid Ads
• Email Marketing & Drip Campaigns
• SEO & Organic Growth
• Webinars, Podcasts, and Thought Leadership Initiatives
• Run 

  lifecycle marketing

   campaigns: push notifications, referral programs, and email automation.

Analytics & Insights

• Own 

  growth dashboards

   using tools like 

  Firebase, GA4, Mixpanel, or Appsflyer

  .
• Track key metrics: installs, cohorts, retention curves, ARPU, LTV.
• Make 

  data-driven decisions

   to optimize ROI across channels.

Marketing Leadership & Collaboration

• Build and lead a 

  high-performing growth team

   (marketing & operations).
• Collaborate with 

  Product, Sales, and Content

   teams to align growth with business goals.
• Own 

  smooth app launches, updates, and cross-functional campaigns

  .

Ideal Candidate Profile

• Experience:

   7–10 years in 

  B2B SaaS Growth

   and 

  App Marketing

   with a proven track record of scaling products to global audiences.

• Technical Skills:

   Hands-on expertise in 

  ASO, SEO, Paid Ads, Email Automation, and Social Media Campaigns

  .

• Analytics:

   Proficiency with 

  Firebase, Appsflyer, GA4, Mixpanel

   for data-driven optimization.

• Growth Mindset:

   Experience in 

  freemium / subscription models

   and 

  growth hacking techniques

  .

• Leadership:

   Ability to 

  hire, mentor, and manage

   a high-performing growth team.

• Startup DNA:

   Strategic thinker with 

  roll-up-your-sleeves execution skills

   and a hunger for rapid scaling.

What We Offer

• Opportunity to 

  own growth strategy

   for a high-impact SaaS product and mobile app.

• Collaborative and innovation-driven

   work environment.
• Competitive compensation with 

  career growth opportunities

  .