Senior Marketing Strategist

As a Senior Marketing Strategist, you will play a crucial role in developing and leading comprehensive marketing strategies for a diverse portfolio of brands. Your responsibilities will include: - Developing and leading comprehensive marketing strategies for a wide range of brands - Identifying effective channels, messages, and timing to attract and convert customers - Conducting market research, consumer behavior analysis, and competitive benchmarking - Translating research insights into actionable strategies and creative briefs - Collaborating with creative, performance, and content teams to ensure strategy alignment - Continuously monitoring campaign effectiveness and optimizing strategies for better results - Guiding client presentations, strategy workshops, and internal planning sessions - Keeping abreast of marketing trends, technologies, and emerging platforms Qualifications required for this role: - 7+ years of experience in marketing strategy, preferably within an agency environment - Proven success in developing and executing marketing strategies across various industries - Deep understanding of digital and traditional marketing channels - Strong research and analytical skills with an eye for innovation - Ability to clearly articulate ideas, strategy, and results to both clients and internal teams - Comfortable working in a fast-paced, collaborative environment - Leadership skills and the ability to mentor junior strategists It would be nice to have experience working with DTC, tech, or lifestyle brands, familiarity with tools like Google Analytics, SEMrush, SimilarWeb, or other insight platforms, and a strong creative sense with experience writing briefs for content or campaign teams.,