5 Similarweb Jobs

You will play a crucial role in leading impactful paid media strategies across various platforms such as Google Ads, Meta, and DV360, converting key performance indicators into successful outcomes. This position is ideal for individuals who excel in precision, collaboration, and pushing the boundaries of performance. Your responsibilities will involve mentoring team members, interpreting campaign analytics, and spearheading media execution that drives tangible business outcomes. Your key contributions will include: - Planning, executing, and optimizing campaigns on Google Ads, Meta, DV360, and other native platforms - Monitoring performance metrics, deriving actionable insights, and driving continuous enhancements - Engaging in media discussions with internal teams to align creative, strategy, and servicing functions - Establishing and nurturing client relationships, representing the agency in QBRs and business reviews - Developing training modules and documentation to standardize media operations - Crafting award-winning case studies and contributing to pitch planning with strategic inputs - Conducting account audits for potential clients to identify growth opportunities - Negotiating with vendors to ensure high-quality delivery within allocated budgets. To be successful in this role, you should possess: - Over 3 years of hands-on experience in performance marketing and media planning - Proficiency in Google Ads, Facebook Ads, DV360, and native ad platforms - Familiarity with GenAI tools for streamlined reporting and efficient planning - Experience across various sectors such as E-commerce, BFSI, Real Estate, Mobile, and Travel - Competence in analytics platforms like GA, Appsflyer, SimilarWeb, Adobe Analytics, and CleverTap - A strategic mindset with a keen interest in learning and adapting to the dynamic digital landscape - Strong communication and presentation skills to effectively engage with clients.,

You will be joining a fast-paced digital marketing agency as a Strategic Planner where you will be instrumental in crafting data-driven strategies to drive creative campaigns and foster client growth across various digital channels. Your role will involve analyzing market trends and consumer behavior, developing strategic briefs, collaborating with internal teams, defining KPIs, conducting competitor analysis, and keeping abreast of industry trends. Your responsibilities will include: - Analyzing market trends, consumer behavior, and digital performance metrics to identify insights and opportunities. - Developing strategic briefs to guide campaign direction, content development, and digital media planning. - Collaborating with internal teams to ensure alignment across all touchpoints. - Defining KPIs and success metrics aligned with client goals. - Conducting competitor and market analysis to support digital strategy. - Staying updated on industry trends, technologies, and cultural insights to innovate strategies. - Presenting strategic recommendations and campaign plans to clients and internal stakeholders. - Contributing strategic insights and frameworks to new business pitches and proposals. Qualifications required for this role: - Bachelor's degree in Marketing, Advertising, Communications, or related field (Master's preferred). - 1+ years of experience in digital marketing, brand strategy, or strategic planning (agency experience preferred). - Strong understanding of digital channels like social media, SEO, PPC, email marketing, and content marketing. - Excellent analytical, research, communication, and presentation skills. - Proficiency in tools such as Google Analytics, SEMrush, Meta Business Suite, SimilarWeb, and social listening platforms. - Creative thinking, strategic mindset, and a passion for digital trends. Preferred qualifications include experience with brands in sectors like e-commerce, fintech, lifestyle, or tech, familiarity with customer journey mapping and performance marketing strategies, and knowledge of creative and UX principles. This is a full-time position with benefits including health insurance and provident fund. The job entails a day shift schedule with additional performance bonuses on a quarterly and yearly basis. A Bachelor's degree is preferred for this role, and you will be required to work in person.,

The ideal candidate for the Researcher position should have at least 25 years of experience in research, insights, or strategy support, preferably with an agency or research firm background. As a Researcher, you will play a crucial role in uncovering meaningful insights that drive strategy, communication, and creative thinking for brands. Your primary responsibilities will include conducting primary and secondary research to support brand strategy and planning, analyzing market trends and consumer behavior insights, designing and interpreting various research methodologies, and creating insightful reports that translate complex data into actionable inputs for internal and client teams. You will collaborate closely with planners and strategists to transform research findings into brand direction, campaign ideas, and pitches. Additionally, you will monitor competitor communication and industry innovations to inspire fresh thinking, work on consumer personas, audience segmentation, and cultural context reports, and stay updated on industry tools, databases, and research platforms. To excel in this role, you should have 2 to 5 years of experience in a research, insights, or strategy role, preferably in advertising, brand consultancy, or research firms. You must possess a strong understanding of qualitative and quantitative research methods, an analytical mindset, and excellent data interpretation and storytelling skills. Proficiency in tools like Google Trends, Statista, YouGov, SimilarWeb, etc., is required. Strong written and verbal communication skills, a passion for brands, culture, people, and insights, as well as exceptional organizational skills with keen attention to detail are also essential for success in this role.,

We are looking for a Senior SEO Executive to drive organic growth, improve search engine rankings, and manage SEO initiatives across our brands. The role involves on-page & technical SEO, off-page optimization, local SEO & listing management, agency coordination, analytics-driven reporting and is ideal for a candidate with 4-5 years of SEO experience, a data-driven mindset, and a passion for organic growth strategies. Roles & Responsibilities Conduct regular SEO Audit, Competitor Analysis & Keyword Research to identify and highlight the performance gaps and align On Page, Off Page, Technical & Local SEO strategies with the stakeholders accordingly Manage & Optimize Google Business Listings including profile updates, insights to improve listing rankings against local/hyperlocal keywords. Work closely with SEO Manager, External Vendors & Internal Teams to ensure timely & seamless implementation of SEO strategies as per business goals Maintain a detailed activity tracker on daily basis with updated status & timelines for activities planned Generate a detailed rank report highlighting keyword movements (gains/losses), SERP trends, and competitor analysis. Present the performance report to stakeholders/management, highlighting SEO wins, challenges, and next steps. Conduct daily/weekly/monthly performance reviews with the external and internal stakeholders Review content provided by the agency for quality, keyword optimization, relevancy and accuracy. Work with the development team to resolve technical SEO issues (site speed, indexing, crawlability, structured data, etc.) Review backlink reports from the agency to ensure quality and relevance. Ensure outreach strategies align with the brands reputation. Manage business listing platforms/business directories & ensure NAP consistency. Collaborate with the website & IT team to improve site performance and SEO-friendly designs. Stay updated with Google algorithm changes and industry trends to adapt strategies proactively. Skills & Expertise Strong understanding of SEO tools such as Google Search Console, GA4, Google Tag Manager, SEMrush, Ahrefs, Screaming Frog, Moz, SimilarWeb, Google Trends, Looker Studio etc. Should be well versed with Googles E-E-A-T guidelines, internal linking, and content structuring. Ability to analyze competitor websites and implement better SEO strategies. Strong analytical and problem-solving skills Ability to work independently and manage multiple projects Strong excel skills Excellent communication & reporting skills to present insights to stakeholders

Developing sale proposals and quotations and maintaining relationship with clients and agenciesDevising advertising solutions to maximize business opportunities Assist clients/ organization to devise advertising solutions Maximize potential opportunities through advertising and provide continuous assistance Developing and coordinating launch plans and defining product pricing Work with online marketing to assess media buying, business development to assess partnerships, product for in-product virality Optimizing distribution channels and executing marketing programs such as on social mediaIdentifying new digital marketing trends and optimizing our content for website and social networking channels Candidate Profile Specifically, the candidate should have: MBA/PGDM from Tier-1/2 B-School in Marketing/Sales or equivalent field Proven experience as a Marketing Specialist for at least 2+ years from real estate, FMCG, e- commerce would be preferred Experience of digital marketing, solid knowledge of website analytics tools (e.g., Google Analytics, Hotjar/Crazyegg, Amazon Pi, SEMrush, SimilarWeb, SocialSprout) Data-driven, structured problem solver, excellent communicator (written and verbal)