Senior Marketing Manager

Job Title: Senior Marketing Manager

Location: Mumbai (Head Office)

Reports To: CEO

Role Overview: The Senior Marketing Manager will own the day-to-day execution of marketing for Mad Over Donuts, translating brand strategy into high-impact, on-ground and digital activities that drive footfall, online orders, and customer loyalty across all cities and outlets. This role is hands-on and operations-focused, ensuring campaigns, promotions, and communication are delivered on time, on budget, and with measurable results. The position will work closely with operations, product, and finance teams to turn plans into performance and support the broader brand and growth strategy. 

Key Responsibilities:

1. Day-to-Day Marketing Operations

• Manage the end-to-end execution of all marketing activities across in-store, digital, and aggregator platforms, ensuring timely rollout and brand consistency.

• Coordinate with regional and store teams for POSM deployment, menu updates, local activations, and seasonal campaigns.

• Own the marketing calendar, tracking deadlines, approvals, and delivery with clear checklists and processes.

2. Campaign Execution & Promotions

• Execute national and local campaigns to drive traffic, trials, and repeat purchases, including festivals, new launches, and tactical offers.

• Work with agencies and internal teams to adapt creative assets for different formats (social, in-app, in-store, CRM, print) while maintaining brand guidelines.

• Monitor live campaigns daily, making tactical adjustments to creatives, targeting, and offers based on performance data.

3. Digital, Aggregators & CRM

• Coordinate day-to-day listings, offers, and visibility on delivery aggregators, ensuring accuracy in menus, pricing, and creatives.

• Work with digital partners on performance marketing campaigns (paid social, search, app) and track key metrics like CTR, CAC, and conversions.

• Manage CRM and automation journeys (SMS/WhatsApp/email/app) to support repeat purchase, cart recovery, and loyalty engagement.

4. Brand Consistency & In-Store Experience

• Ensure all customer touchpoints (store signage, packaging, menus, displays) reflect current campaigns and brand guidelines.

• Support implementation of new packaging, gift boxes, and merchandising concepts in collaboration with operations and design.

• Conduct regular audits (virtual or in-person) of store branding and marketing implementation, sharing clear action points with operations.

5. Analytics, Reporting & Process Improvement

• Track daily, weekly, and monthly marketing KPIs such as footfall, online orders, campaign ROI, and digital performance by channel.

• Prepare concise reports and dashboards for leadership, highlighting what worked, what did not, and clear next steps.

• Improve marketing workflows and SOPs to reduce turnaround time, minimize errors, and increase efficiency across campaigns and channels.

6. Cross-Functional Collaboration

• Work closely with operations on store-level initiatives, new store launches, and local marketing requirements.

• Collaborate with product/culinary on go-to-market plans for new products, including launch timelines, messaging, and sampling activities.

• Partner with finance to track spends against budgets and ensure efficient utilization for maximum ROI.

Experience & Qualifications

• 6–9 years of experience in marketing, with at least 3–4 years in a hands-on marketing operations or brand execution role in QSR, retail, FMCG, or e-commerce.

• Strong track record in executing multi-channel campaigns, managing agencies, and working with digital and aggregator platforms.

• Comfortable working with data and tools (Excel, dashboards, CRM, ad platforms) to make practical, performance-led decisions.

• Master’s degree in marketing, Business, or related field preferred.

Skills & Attributes

• Highly organized, process-driven, and detail-oriented with strong project management skills.

• Hands-on executor who enjoys being close to the operations and solving day-to-day marketing problems.

• Strong communication and collaboration skills to work with internal teams, agencies, and partners across cities.

• Creative mindset with a commercial lens—able to balance brand building with sales impact.

• Strong leadership and team management skills

• Ability to work in a fast-paced, results-driven environment.

Key Success Metrics:

• Growth in customer engagement and loyalty program participation.

• Transaction and revenue growth from marketing-driven campaigns.

• Digital marketing ROI and online order conversions.

• Successful new product launches and customer adoption.

• Efficient budget utilization and cost optimization.