Senior Marketing Manager

As a Senior Marketing Manager at IIB (Ideal Institute), your role will involve planning and executing marketing strategies to enhance the brand image and drive student enrollment. Your daily responsibilities will include overseeing digital marketing initiatives, creating marketing campaigns, managing content creation, coordinating promotional events, analyzing market trends, and collaborating with cross-functional teams to meet organizational goals. Your strong leadership and communication skills will be essential to effectively lead and mentor the marketing team. Key Responsibilities: - Plan and execute marketing strategies to enhance the brand image and drive student enrollment - Oversee digital marketing initiatives, create marketing campaigns, and manage content creation - Coordinate promotional events and analyze market trends - Collaborate with cross-functional teams to meet organizational goals Qualifications: - Proven experience in Marketing, Digital Marketing, and Campaign Management - Expertise in Content Strategy, Social Media Handling, and SEO - Strong skills in Market Research, Data Analysis, and Insights Derivation - Excellent Communication, Leadership, and Team Management capabilities - Analytical mindset with the ability to measure ROI and marketing performance effectively - Proficiency in digital tools and platforms, familiarity with CRM tools is a plus - Bachelor's or Master's degree in Marketing, Business Administration, or a related field - Experience in the education sector or training institute marketing is advantageous,