Sales Head

Job Title: Sales Head

Location: Branch (Vesu, Pal, Bardoli, Katargam, Varachha, Ahmedabad)
Reporting To: Director / Business Head
Department: Sales & Client Engagement
Employment Type: Full-Time

Role Objective:

To lead and manage the entire sales and client engagement function across all Slimiphy branches by driving enquiry-to-enrollment conversions, optimizing demo outcomes, developing cross-selling strategies, mentoring Telecallers and Counsellors, ensuring CRM and data hygiene, and delivering consistent revenue and growth through strategic oversight and operational excellence.

Key Responsibilities

1. Sales Strategy & Leadership

• Define and implement branch-specific and company-wide sales strategies.
• Set monthly and quarterly targets for enquiry conversion, demo attendance, enrollment, and cross-selling.
• Lead and train Telecallers, Branch Counsellors, and Managers to ensure sales processes are followed.
• Drive performance reviews, incentive programs, and sales contests to boost morale and outcomes.

2. Performance Monitoring & Optimization

• Monitor daily enquiry response metrics and ensure SLA compliance (e.g., 1-hour response window).
• Analyze demo booking and conversion trends across branches.
• Audit call logs, follow-up practices, and cross-selling pitches to ensure quality.
• Review reports on demo follow-ups, non-enrollment reasons, and data hygiene weekly.

3. Team Management

• Coach, mentor, and motivate Telecallers, Counsellors, and Sales staff to meet KPIs.
• Conduct regular training on product knowledge, objection handling, communication, and upselling.
• Collaborate with HR for recruitment and onboarding of sales team members as needed.

4. Cross-Selling & Revenue Growth

• Develop and promote strategic cross-selling campaigns for services like nutrition plans, personal training, and seasonal offers.
• Track the success rate of upsells and refine packages or scripts based on customer feedback.
• Work closely with marketing to align broadcast messages and promotional offers with sales goals.

5. Data & CRM Oversight

• Ensure all branches maintain accurate and up-to-date client interaction data in Google Sheets or CRM tools.
• Enforce standard operating procedures (SOPs) for logging enquiries, follow-ups, demos, and conversions.
• Review client data regularly to generate reports, spot trends, and guide strategic decisions.

6. Broadcast & Campaign Strategy

• Plan and oversee WhatsApp broadcast strategy across branches.
• Analyze performance of different messages, timing, and formats to optimize engagement and conversion.
• Collaborate with marketing for creative input and client segmentation.

7. Client Insights & Market Feedback

• Conduct monthly reviews of non-conversion reasons across all branches and recommend service or pricing adjustments.
• Use client feedback and trend analysis to suggest new offerings, packages, or operational changes.

Key Result Areas (KRAs)

KRA

Target Metric

Branch Sales Performance

Achieve monthly enrollment targets across all branches

Demo Conversion Rate

Maintain average 40%+ conversion rate from enquiry to demo across branches

Cross-Selling Ratio

Achieve 15–20% upsell rate to premium services/packages

Data Accuracy & Hygiene

100% data capture and accuracy across all Google Sheets/CRM systems

Team Productivity

90%+ adherence to follow-up, response, and logging protocols

Broadcast Campaign Impact

Minimum 25% engagement rate on WhatsApp campaigns

Non-Conversion Analysis

90%+ reporting of non-enrollment reasons monthly

Qualifications:

• Education: Bachelor’s degree in any related field preferred.
• Minimum 5 years of Experience
• Skills:

· Strong leadership and team management capabilities

· Excellent communication in English, Hindi, and regional language (Gujarati preferred)

· Proficiency in CRM tools, Google Sheets, and WhatsApp Business

· Deep understanding of sales funnels: enquiry → demo → conversion → upsell

· Strong data analysis and decision-making skills

· Customer-first mindset with persuasive negotiation ability

· Ability to coach and uplift underperforming team members

Job Type: Full-time

Pay: ₹28,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Work Location: In person