49 Retention Marketing Jobs

As a Growth Executive at our company located in Lower Parel, Mumbai, you will play a pivotal role in driving data-backed growth strategies to enhance user acquisition, activation, retention, and revenue. Your primary focus will involve collaborating with internal teams and clients to identify growth opportunities and execute plans effectively. Your responsibilities will include developing comprehensive growth strategies encompassing paid media, SEO, packaging and design, direct marketing, partnership ecosystem, and offline extensions. You will oversee the implementation of these strategies with various operational teams and departments to ensure successful outcomes while staying abreast of the latest trends in growth marketing. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing, Business Administration, or a related field along with at least 1 year of experience in a growth-oriented role. Proficiency in tools such as VWO, Mixpanel, Hubspot, Salesforce, and 6Sense will be advantageous. Your track record should demonstrate a strong understanding of CRO, SEO optimization, and retention marketing, complemented by exceptional leadership, communication, and problem-solving skills. In this dynamic environment, your ability to manage multiple projects, lead a team, and share knowledge with cross-functional teams will be crucial. By leveraging your analytical skills and collaborative approach, you will drive brand awareness, optimize customer experience, and contribute to the overall growth objectives of the company.,

You are looking for a dynamic and motivated Digital Marketing Specialist to join your team. In this role, you will be responsible for planning and executing digital marketing strategies across various channels to enhance brand awareness, drive traffic, and generate leads. You should be a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing. Your responsibilities will include revenue growth and campaign execution, where you will plan and execute digital marketing campaigns focused on increasing online sales. You will drive ROI-focused strategies across Meta (Facebook & Instagram), Google Ads, and other performance channels, as well as manage and grow D2C sales through owned platforms and performance channels. You will oversee the end-to-end management of the Shopify store, ensuring seamless performance, intuitive navigation, and mobile optimization. Regularly updating and maintaining product listings, banners, landing pages, and collections in alignment with campaigns and launches will be part of your duties. Collaborating with developers/designers to implement UI/UX enhancements and improve the overall conversion rate (CRO) is essential. You will also integrate and manage Shopify apps related to reviews, upsell/cross-sell, loyalty, subscriptions, and customer support. Managing on-page and off-page SEO strategies to improve organic visibility will be crucial. Utilizing tools like Google Analytics, Google Tag Manager, and Shopify analytics to track performance and generate insights is also part of your role. You will create reports to monitor KPIs, analyze user behavior, and suggest data-driven improvements. Collaborating with content and creative teams to align marketing campaigns across digital touchpoints and ensuring consistent messaging and tone of voice across channels are important tasks. Planning and executing email marketing campaigns, as well as retention-driven marketing campaigns to boost repeat purchase rate, customer lifetime value (CLV), and brand loyalty, will be key responsibilities. To be successful in this role, you should have proven experience (4+ years) in digital marketing, hands-on experience with Shopify, proficiency in Meta Business Manager, Google Ads, GA4, and other digital marketing tools. A strong analytical mindset, the ability to work independently, manage multiple projects, and meet deadlines, as well as excellent communication and collaboration skills are necessary.,

As a Growth Marketer for a D2C Personal Care brand based out of Bengaluru, your primary responsibility will be to develop and implement a comprehensive growth strategy. This involves creating and executing a full-funnel approach to drive customer acquisition, retention, and lifetime value through various channels. By analyzing market trends and customer behavior, you will identify new growth opportunities, optimize conversion rates, and enhance the overall customer experience. Collaboration with the executive team is essential to align growth objectives with broader business goals. Your role will also involve leading paid advertising efforts on platforms like Google Ads, Meta Ads, and other digital ad platforms. You will be responsible for managing performance marketing activities, optimizing for Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and overall growth. This includes strategically managing budgets, conducting A/B testing, and refining campaigns to maximize the efficiency of paid media efforts. Additionally, working closely with the creative team is vital to develop high-converting ad creatives and explore new formats for improved engagement. Furthermore, you will drive creative strategy and campaign execution by developing strategies that resonate with the target audience and reflect the brand's unique identity. Collaboration with content, design, and branding teams is crucial to produce data-driven ad creatives that ensure consistency across campaigns while optimizing for conversion. Continuous testing of new creative concepts, messaging, and formats will be necessary to stay relevant and engaging in a competitive market landscape. In terms of organic growth, you will be responsible for executing SEO strategies to drive long-term organic growth. This includes focusing on technical SEO, content optimization, and keyword strategy. Collaboration with content teams to create high-quality, search-optimized content aligned with key growth goals is essential. Monitoring and enhancing organic rankings, organic traffic, and domain authority through on-page and off-page SEO techniques are key aspects of this role. Additionally, you will oversee influencer marketing campaigns and strategic partnerships to expand brand reach and increase visibility. Building and managing influencer campaigns that resonate with the brand's values, as well as identifying strategic brand collaborations, are integral to enhancing customer acquisition. Monitoring the effectiveness of partnerships and influencer campaigns by tracking metrics like engagement, reach, and conversions will be part of your responsibilities. Your role will also involve leading Conversion Rate Optimization (CRO) efforts to enhance on-site performance, improve user experience, and increase conversion rates across key touchpoints such as the website and landing pages. A/B testing on product pages, checkout flows, and user interfaces will help identify opportunities for improving conversion metrics. Implementing iterative changes based on data insights to refine the user journey and optimize for both first-time and repeat purchases will be crucial. Furthermore, you will develop and execute comprehensive email marketing, SMS, and push notification strategies aimed at improving customer retention and maximizing lifetime value. By using customer data to segment audiences, delivering personalized campaigns to boost engagement and reduce churn, you will design loyalty programs, referral initiatives, and retention campaigns to foster customer loyalty. Your role will also involve data analytics and performance reporting, where you will continuously monitor key performance indicators (KPIs) across all growth channels. By utilizing data insights to refine strategies and drive performance improvements, you will provide detailed growth reports and analysis to the executive team, offering actionable insights and recommendations based on data trends. Tools like Google Analytics, Facebook Ads Manager, and SEO platforms will be used to optimize campaigns and measure success. Qualifications: - Proven track record in scaling D2C brands through paid advertising, SEO, and creative growth strategies of 3+ years. - Thrive in a fast-paced, growth-driven environment with a hustle mindset. - Highly analytical, data-driven, and capable of taking full ownership of growth channels. - Deep understanding of D2C growth mechanics and enthusiasm to lead impactful campaigns.,

Job Title: Customer Retention Executive Airtel Process Process: Retention (Airtel) Location: Ghansoli / Mahape, Navi Mumbai Job Description: We are hiring enthusiastic and customer-focused individuals for the Airtel Retention Process. The ideal candidate should have average to good English communication skills and a strong willingness to engage with customers. This role involves handling customer retention queries and providing effective solutions to retain existing customers. Key Responsibilities: Handle outbound/inbound customer calls related to retention. Address and resolve customer concerns to ensure continued service. Convince customers to continue using Airtel services by highlighting benefits and solutions. Maintain records of customer interactions and follow-ups. Achieve daily and weekly targets as defined by the operations team. Requirements: Education: Minimum HSC (12th pass) Experience:- Freshers are welcome / Minimum 6 months of any work experience (preferred) Communication: Average to Good English communication skills Job Details: Salary: Upto 16K inhand Shifts: Day Rotational Shifts Week Off: Rotational Off Interview Rounds: HR Round Operations Round Work Location: Ghansoli / Mahape, Navi Mumbai Why Join Us? Work with one of India's top telecom brands Airtel Friendly and professional work environment Great opportunity to begin or grow your career in BPO/Telecom sector Interested candidates can apply now ! send your CV through WhatsApp (number mentioned below) HR Namrata :- 8624868754

Job Title: Customer Retention Executive Airtel Process Process: Retention (Airtel) Location: Ghansoli / Mahape, Navi Mumbai Job Description: We are hiring enthusiastic and customer-focused individuals for the Airtel Retention Process. The ideal candidate should have average to good English communication skills and a strong willingness to engage with customers. This role involves handling customer retention queries and providing effective solutions to retain existing customers. Key Responsibilities: Handle outbound/inbound customer calls related to retention. Address and resolve customer concerns to ensure continued service. Convince customers to continue using Airtel services by highlighting benefits and solutions. Maintain records of customer interactions and follow-ups. Achieve daily and weekly targets as defined by the operations team. Requirements: Education: Minimum HSC (12th pass) Experience:- Freshers are welcome / Minimum 6 months of any work experience (preferred) Communication: Average to Good English communication skills Job Details: Salary: Upto 16K inhand Shifts: Day Rotational Shifts Week Off: Rotational Off Interview Rounds: HR Round Operations Round Work Location: Ghansoli / Mahape, Navi Mumbai Why Join Us? Work with one of India's top telecom brands Airtel Friendly and professional work environment Great opportunity to begin or grow your career in BPO/Telecom sector Interested candidates can apply now ! send your CV through WhatsApp (number mentioned below) HR Namrata :- 8624868754

The ideal candidate thrives in a fast-paced, performance-driven environment and will be responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. You will work alongside our team of world-class product managers, engineers, data scientists, marketers, UI/UX designers, and ecomm team to achieve 2 main objectives - drive retention rate and improve revenue from repeat customers through innovative features & personalized user journeys. Own the product roadmap for retention marketing channels including email, SMS, and push notifications, with a focus on driving customer engagement and repeat purchases. Define, prioritize, and execute product initiatives that improve user activation, with specific focus on multi-category purchases within the first 60 days of a user's lifecycle. Collaborate cross-functionally with Retention Marketing, Engineering, Data Science, and Creative teams to launch and iterate on personalized user journeys. Build in-house customer segmentation platform and refine user segmentation strategies to tailor retention tactics based on lifecycle stage, category affinity, and browsing history. Drive personalization across retention marketing channels: content, frequency, & channel personalization. Work closely with Data-Science team to build product recommendation models to drive cross-category purchases. Partner with analytics to establish KPIs and build dashboards for performance monitoring, cohort behavior, and funnel drop-off diagnostics. Conduct A/B tests to validate hypotheses around message timing, channel mix, and content personalization. Work closely with the Martech and CRM Engineering teams to identify tooling gaps, streamline campaign execution, and improve targeting capabilities. Advocate for the customer by understanding user behavior across the post-purchase journey and identifying friction points that hinder re-engagement. Stay current on best practices and emerging tools in the retention marketing and eCommerce space to inform product strategy and experimentation roadmap. Manage risks in execution and scrappily unblock team to reach goals. Requirements: - 5 years of product management experience, ideally in eCommerce, consumer tech, or a performance marketing-focused environment. - Deep empathy for users and a customer-first mindset, with the ability to translate user behavior and insights into product requirements. - Comfortable working in fast-paced, multi-time-zone global iterative environments with cross-functional teams (engineering, design, marketing, analytics). - Strong analytical skills with experience using data tools like SQL, Looker, or Mixpanel, or Amplitude to define metrics, derive insights, and drive decisions. - A strong sense of ownership, accountability, understanding of metrics, and drive to move metrics that matter (activation rate, repeat rate, LTV, etc.). - Proven track record of owning and shipping successful features or initiatives in Growth / Retention, CRM, or lifecycle marketing (email/SMS/push). - Preferred: Familiarity with modern marketing automation tools (e.g., Clevertap, Moengage, Klaviyo, Braze, Iterable, etc) and CRM infrastructure. - Excellent written and verbal communication skills, with the ability to align stakeholders and clearly articulate product decisions. - Bonus: Experience working on segmentation models, predictive triggers, or using personalization/ML to power retention initiatives.,

About the Role Were looking for a results-driven and analytical marketer to join the Growth team at Specsmakers. This full-time, on-site role in Chennai is suited for someone with at least 5 years of experience in digital marketing someone who has managed monthly ad budgets exceeding 50 lakhs, led full-funnel growth campaigns, and is comfortable collaborating with cross-functional teams and agencies to deliver high-performance outcomes across channels. Key Responsibilities Performance Marketing Leadership • Lead and manage large-scale campaigns across Meta, Google, YouTube, and Display, working closely with agency partners to plan, execute, and scale budgets north of 50 lakhs/month. • Own the media planning calendaraligning business priorities with paid strategy and executing across prospecting, retargeting, and retention funnels. • Drive and oversee rigorous creative testing frameworks, analyze outcomes, and ensure efficient learning loops with agency partners. • Monitor and optimize performance using GA4, Ads Manager dashboards, and third party attribution tools to deliver targeted ROAS. Retention & Lifecycle Marketing • Strategize and deploy lifecycle journeys across Email, WhatsApp, and SMS, optimizing for repeat purchase rates, churn reduction, and customer LTV. • Collaborate with retention vendors (e.g., Klaviyo, LimeChat) to implement automation flows and audience logic across touchpoints. • Integrate insights from behavioral cohorts and campaign metrics to personalize outreach and improve retention KPIs. Data Analysis & Reporting • Create and maintain weekly/monthly performance dashboards using Excel, GA4, and Power BI. • Dive into Shopify analytics, product conversion funnels, and CRM segmentation to uncover insights that drive action. • Translate data into meaningful recommendations for both internal stakeholders and external agency teams. Shopify & SEO Execution • Be highly fluent with Shopifyconfidently manage merchandising, collections, promotional campaigns, landing pages, and app integrations. • Collaborate with internal and agency teams to optimize website UX and implement strong on-page SEO practices. Cross-functional Collaboration • Work closely with product, design, CX, and merchandising teams to ensure marketing efforts are aligned with business goals. • Build strong feedback loops between creative, performance, and CRM campaigns. • Communicate clearly and proactively with founders, senior leaders, and agency partners. What Were Looking For • 5+ years of experience in digital marketing, ideally in a D2C or omnichannel retail brand. • Proven track record managing monthly paid media budgets exceeding 50 lakhs. • Deep expertise in Meta Ads, Google Ads, and GA4 is essential. • Hands-on experience with Shopify CMS and marketing automation tools. • Excellent analytical skills with proficiency in Excel and Power BI. • Strong communication, project management, and stakeholder alignment capabilities. • Ability to lead agency relationships and hold them accountable to performance benchmarks. Bonus Points • Prior experience in eyewear, fashion, or high-velocity retail segments. • Familiarity with cohort-based LTV modeling and attribution frameworks. • Exposure to tools like Airboxr, Google Search Console, and Hotjar for advanced analysis

Yulu is India's leading shared micro-mobility platform, revolutionizing urban transportation through smart, sustainable, and electric-first mobility solutions. With a rapidly growing fleet of tech-enabled electric two-wheelers and a robust battery-swapping infrastructure, Yulu makes last-mile commutes not only efficient but also planet-friendly. Our IoT-driven platform and smart electric vehicles are helping cities reduce traffic congestion and carbon emissions while empowering millions with affordable and reliable transportation. Backed by industry giants like Bajaj Auto and Magna International, Yulu operates at the intersection of mobility, technology, and sustainability. Our mission is to reduce congestion, cut emissions, and transform how India moves one ride at a time. With millions of rides completed, thousands of EVs on the road, and a rapidly expanding footprint, we're not just building EVs - we're building the future of urban mobility in India. Role Summary Yulu has grown its user base over 3X in the last 24 months. The aim is to grow 2X in the next 12 months. We're looking for a Retention & Growth Marketing Specialist to lead our efforts in customer retention & winbacks on digital, through smart engagement and CRM strategies. You'll be responsible for designing and executing full-funnel user journeys (via MoEngage or similar tools), managing voice-led telesales & surveys, working with Product to drive new feature adoption, and run performance marketing campaigns. Natural flair & fluency with data is critical - you should be able to connect, clean, analyze and interpret data from multiple sources (GA4, AppsFlyer, Metabase, SQL, internal dashboards) and turn them into actionable campaigns and insights. This is a full-time role based in Bangalore, suited for professionals with 3-5 years of experience, offering an exciting opportunity to drive impactful retention and growth initiatives. Key Responsibilities Retention & Reactivation (Core Focus) - Design and run multi-touch CRM campaigns to improve user retention, reduce churn and drive winbacks through reengagement - Smart user segmentation based on deep behavioral understanding built through data analysis and on-ground insights - Plan & execute campaigns to achieve success metrics of outcomes & costs by continuous testing and optimizing campaigns - messages, creatives, channels, etc. - Define & own campaign outcomes by proactive actions, experimentation & optimization, and creating dashboards & reports to tracking and align stakeholders - Work with Data and Product teams to build triggers, dashboards, and user insights - Explore new tools to reach customers more effectively & efficiently Data Analysis & Orchestration (Core Focus) - Understand data structures, logic and flow across different platforms used by Yulu to be able to orchestrate reports that might run across multiple data sources - Articulate requirements to the data team for complex tasks. Write clear requirements (PRDs, BRDs) for Tech & Data teams to enable campaign triggers and accurate measurement. - Strong understanding of user-level data, channel performance & attribution logic. - Experience using SQL/Metabase, Google Analytics 4, MMPs like AppsFlyer or Branch. - Ability to stitch multiple data streams (performance marketing, referrals, telecalling, organic) & analyze the full picture, to derive clear stories & actionables. - Onboard tools to build data connections and drive campaign automation (using APIs, Webhooks, etc) to connect CRM, data pipelines, and other systems for more efficient execution. Telesales Channel Management - Manage a dedicated telecalling team for acquisition nudges and retention follow-ups - Define calling logic, user lists, scripts, and track conversion impact. - Design surveys, user scripts, and incentive structures define KRA/SLAs for telecalling teams. - Leverage telesales interactions to gather user feedback, spot trends, and share insights to refine CRM and Product Marketing strategies. Product Marketing Support (Basic) - Collaborate with Product and Ops to drive the new feature GTM to the right user segments - Plan and execute targeted awareness and adoption campaigns for key introductions. - Develop GTM plans for new feature rollouts; gather user feedback via on-ground insights Performance Marketing (Basic) - Run or support basic performance campaigns on Meta, Google, etc., for user acquisition or re-engagement - Monitor channel effectiveness and conversion rates in collaboration with the growth team - How platforms like Meta & Google App Campaigns (UAC) work, and how to complement paid performance with CRM & organic channels. Requirements: - Hands-on experience with MoEngage or similar CEPs (WebEngage, CleverTap, etc.) with experience in retention, CRM, or lifecycle marketing - Strong analytical skills - can interpret data, identify drop-offs, build hypotheses - Strong data handling: advanced Excel/Sheets, SQL basics, GA4, attribution platforms. - Familiar with workflow & report automation using APIs, Webhooks, etc - Passionate about automating repetitive tasks to scale campaigns efficiently. - A system builder - you like creating structure from chaos and scaling what works - Loves to collaborate across Product, Ops, Engineering, and Agencies - Hands-on, heart for new challenges, flexible going off script, & hungry for growth - Flexible to experiment, fail fast, learn faster, and own execution fully Nice to Have - SQL or data querying skills. - Experience with tools like MMP, GA4, BigQuery, Google Script, and Metabase. - Experience managing telecalling or inside sales teams will be a plus,

Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills If youre passionate about building long-term customer relationships and driving meaningful growth through retention marketing, wed love to hear from you. Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

About the job About us/Company overview: Clayco Cosmetics is a D2C skincare brand which brings global beauty rituals to India. We are a fastgrowing skincare brand with presence across various marketplaces as well as our own D2C. website : www.clayco.in Designation: Growth Head Location: Lower Parel west, Mumbai Experience: 3years- 7 years Position Overview: We are seeking a passionate Growth Manager with 3-6 years of experience in ecommerce or direct-to-consumer (D2C) companies. The ideal candidate will drive our company's growth through strategic customer acquisition and retention efforts, manage multiple sales channels, and optimize digital marketing campaigns. Responsibilities: Develop and execute strategies to drive customer acquisition and retention, focusing on ROI and growth metrics. Manage and optimize multiple sales channels (e.g.,online platforms, retail partnerships) to maximize revenue and market penetration. Utilize data-driven insights to enhance customer experience and increase conversion rates. Collaborate with cross-functional teams including Marketing, Product Development, and Operations to align growth initiatives with overall business objectives. Lead digital marketing efforts across various channels (e.g., social media, email, paid search) to drive traffic and conversions. Oversee ecommerce execution, including website optimization, product launches, and promotional campaigns. Analyze market trends and competitor activities to identify opportunities for growth and differentiation. Prepare regular reports and presentations on growth metrics, KPIs, and actionable insights for senior management. Requirements: Graduation in any field from tier 1 &2 colleges. Proven track record of 3-5 years in a growth-focused role within ecommerce or D2C sectors. Strong understanding of customer acquisition and retention strategies. Experience managing multiple sales channels and driving channel growth. Proficiency in digital marketing tactics and tools, with a focus on performance marketing. Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics, CRM systems). Ability to thrive in a fast-paced startup environment, with strong leadership and communication skills.

ABC Talkies is India's first digital cinema marketplace, aimed at empowering independent filmmakers to showcase and monetize their work directly. The company is dedicated to disrupting the OTT and indie film ecosystem. As a member of the Growth & Customer Success department based in Ahmedabad, you will report to the Head of ABC Film Factory. Your primary responsibilities will include: - Designing and implementing customer engagement strategies to enhance active user participation, repeat watch behavior, and content discovery. This involves creating tailored user journeys based on behavior, preferences, and interaction frequency. - Launching and managing retention campaigns and loyalty programs to reward long-term users, top content consumers, reviewers, and community contributors. You will also be tasked with monitoring user churn patterns and implementing reactivation strategies. - Planning and executing multi-channel user engagement campaigns, collaborating with content and marketing teams for promotions, and conducting A/B testing to identify effective retention tactics. - Engaging with the community through various activities such as polls, Q&A sessions with filmmakers, and content voting. You will also be responsible for capturing user feedback and providing insights to relevant teams. - Defining and tracking key performance indicators (KPIs) related to user engagement, utilizing analytics tools to monitor performance, and presenting insights to leadership on a monthly basis. To be successful in this role, you should possess a degree in Media or a related field, with experience in CRM, customer lifecycle management, retention marketing, or audience engagement in the OTT/media/D2C domain. A strong understanding of data-led personalization, familiarity with engagement tools and platforms, and a creative mindset with a user-first approach are essential qualifications. The compensation package includes a base salary ranging from 6.0 to 8.0 LPA, with performance-based incentives of up to 3.0 to 4.0 LPA tied to various metrics such as DAU/MAU growth, repeat viewer percentage, churn reduction, and successful campaign execution. If you are passionate about customer engagement and retention practices and possess the necessary skills and qualifications, we encourage you to apply by sending your CV to careers@abctalkies.com.,

You will be working with Rupicard, a fintech startup in Bengaluru that is dedicated to making credit cards accessible to all, transcending geographical constraints and financial backgrounds. As a CRM & Retention Marketing Manager, your primary goal will be to drive customer acquisition and optimize Customer Acquisition Cost (CAC). This role is crucial in expanding the user base and enhancing customer engagement across various digital platforms. To excel in this role, you must have a deep understanding of user journeys, in-app marketing, and customer relationship management on digital media channels. Your responsibilities include managing customer relationship management across all touchpoints to enhance engagement, cross-sell new products, and boost revenue. You will create lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value. Additionally, you will strategize, build, and own the CRM calendar, developing innovative campaigns to drive maximum conversions. Cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS will be created to improve conversions based on performance benchmarks across user cohorts. Another essential aspect of your role will be overseeing the creation and distribution of high-quality, brand-aligned content across digital platforms such as social media, email, & websites. By developing data-backed insights, you will predict good/bad customer journeys, enhance user engagement, and identify growth levers to maximize LTV. Collaborating with creative and marketing teams, you will test strategies and innovations leading to high ROAS creative assets (Video and Audio). Moreover, you will work on campaign design and optimization by creating and handing off creatives supporting performance marketing efforts and refining messaging and value propositions based on customer feedback with the product team. In terms of execution and reporting, you will establish internal reporting systems, validate partner claims, and manage financial processes for seamless operations. Your role will encompass various marketing aspects, from branding and positioning to targeted outreach, strategy, campaigns, advocacy, events, and communication, merging them into user journeys to impact respective product funnels. Furthermore, you will optimize vendor costs and run campaigns with efficient ROI. To excel in this role, you should have 3-6 years of relevant experience, extensive proficiency with Facebook and Google ad tools, and a background in driving growth for fintech or early-stage products. Effective communication with "Bharat" users is crucial, and a degree from IIT/IIM/ISB/BITS is preferred. The role requires you to work out of the Bellandur office five days a week. Working with Rupicard will offer you a chance to be a pivotal part of a rapidly growing company, influencing product direction and success significantly. You will collaborate closely with the founder, engaging in high-level decision-making processes in a dynamic and collaborative work environment.,

Job Title: Customer Retention Executive Airtel Process Process: Retention (Airtel) Location: Ghansoli / Mahape, Navi Mumbai Job Description: We are hiring enthusiastic and customer-focused individuals for the Airtel Retention Process. The ideal candidate should have average to good English communication skills and a strong willingness to engage with customers. This role involves handling customer retention queries and providing effective solutions to retain existing customers. Key Responsibilities: Handle outbound/inbound customer calls related to retention. Address and resolve customer concerns to ensure continued service. Convince customers to continue using Airtel services by highlighting benefits and solutions. Maintain records of customer interactions and follow-ups. Achieve daily and weekly targets as defined by the operations team. Requirements: Education: Minimum HSC (12th pass) Experience:- Freshers are welcome / Minimum 6 months of any work experience (preferred) Communication: Average to Good English communication skills Job Details: Salary: Upto 16K inhand Shifts: Day Rotational Shifts Week Off: Rotational Off Interview Rounds: HR Round Operations Round Work Location: Ghansoli / Mahape, Navi Mumbai Why Join Us? Work with one of India's top telecom brands Airtel Friendly and professional work environment Great opportunity to begin or grow your career in BPO/Telecom sector Interested candidates can apply now ! send your CV through WhatsApp (number mentioned below) HR Namrata :- 8624868754

eXchange1 is a next-generation digital asset marketplace, registered as a UAB in Lithuania. Operating as a Web3 utility platform, eXchange1 is singularly focused on achieving a balance of compliance and business excellence. We strongly believe in the vision of "1 World, 1 Exchange" a global, regulated ecosystem where all processes are legal and transparent. With comprehensive authorization for multiple digital asset services (VASP), eXchange1 is positioned to serve both retail and institutional clients worldwide, ensuring a fully compliant and secure marketplace for all users. We are also FIU registered compliant and unlocking growth in Indian Markets. We are seeking a data-driven and strategic Director of Retention Marketing to own and optimize the client retention and lifecycle marketing strategy. This role will focus on increasing client lifetime value, reducing churn, and building long-term customer engagement through targeted campaigns. The ideal candidate will be responsible for planning and execution of acquisition and retention campaigns via various channels such as Push, In-App, Email, Social, etc. Driving gamified and incentive-based programs/campaigns with a well-defined social element attached to it while understanding the target group, positioning, offer/CTA. Supervising the execution, monitoring, and measurement of marketing campaigns and their success, and also maintaining regular measurement of the ROI of campaigns. Ensuring that the organization's brand and identity are adhered to in campaigns and in all communication channels. Leading all the efforts required for go-to-market (GTM) plans for various products and services and working closely with the various internal stakeholders to ensure GTM plans can be effectively implemented and iterated. Partnering with the Analytics team to dig deep into the data and provide actionable insights, identifying new opportunities. Using user & market research, user feedback, user usage, and competitive analysis to identify new campaign opportunities and enhancements. What We're Looking For: - 7+ years of product marketing experience in a growing business - 4+ years of core growth marketing experience - experiment-driven growth process at a high-growth company with a proven track record of driving high retention of the existing users - Excellent understanding of user segmentation and cohorts based on various surrogates, events, and attributes - Excellent problem-solving, creative thinking, and analytical skills - Ability to drive insights into campaigns - Practical and Proven expertise on tools like Mo-Engage, Amplitude, etc. - Knowledge of testing and optimization - Experience driving campaigns in a crypto/fintech, e-commerce, gaming, and/or internet environment - Ability to succeed in a rapidly changing environment If you are interested, please send your resume to hr@exchange1.com or apply directly.,

As a Retention Marketing Manager at Exotic India Art Pvt. Ltd., you will play a crucial role in analyzing customer data, identifying retention opportunities, and implementing data-driven strategies to enhance customer loyalty and lifetime value. Your primary responsibilities will involve collaborating with various teams to drive customer acquisition, engagement, and retention through effective growth strategies. You will work closely with the marketing, CRM, and e-commerce teams to align growth initiatives with overall business goals. Your focus will be on optimizing multi-channel marketing campaigns, particularly email marketing, to enhance customer experience, conversion rates, and retention. By running A/B tests, analyzing campaign performance, and refining strategies, you will aim to improve key metrics such as open rates, click-through rates (CTR), and conversion rates. In this role, data analysis and reporting will be essential. You will analyze customer journeys, repeat behavior, churn trends, product performance, and market trends to provide insights for maximizing user conversion and identifying growth opportunities. Additionally, you will be responsible for building and managing dashboards and reports for key performance indicators (KPIs) like customer lifetime value (CLV), churn rate, and re-engagement. Qualifications for this position include a bachelor's degree in Marketing, Business, Economics, Data Science, or a related field. You should have a strong background in growth marketing, product marketing, or marketing analyst roles, with at least 2-4 years of experience, preferably in a startup or high-growth company. Proficiency in email marketing, along with familiarity in paid media, SEO, and social media channels, is required. Strong analytical skills, proficiency in marketing and analytics tools such as Google Analytics, Tableau, and CRM platforms, as well as excellent communication and collaboration abilities are essential for success in this role. As part of the team at Exotic India Art Pvt. Ltd., you can expect a competitive salary based on experience, along with benefits such as health insurance, provident fund, opportunities for professional growth, a collaborative work environment, employee discounts on Exotic India Art products, and leave encashment. If you are ready to take on this exciting opportunity, please submit your resume and a cover letter to hr@exoticindia.com with the subject line "Retention Marketing Manager Application." Join us on a full-time basis, working Monday to Saturday from 09:30 AM to 06:30 PM, and be a part of our dynamic and inclusive work culture focused on driving customer engagement and growth.,

You will be responsible for developing and implementing customer retention strategies and campaigns to enhance customer loyalty and drive repeat purchases. By analyzing customer data, you will identify patterns and trends to optimize retention efforts effectively. Developing customer personas will help you understand customer needs, preferences, and pain points. Collaboration with cross-functional teams such as sales, customer service, and product development is essential to ensure a seamless customer experience. Managing customer loyalty programs, including rewards and referral programs, will be a key part of your role. Your tasks will also involve creating and managing email marketing campaigns, including segmentation, testing, and optimization. Implementing and overseeing retargeting campaigns, including dynamic product ads and personalized recommendations, will be crucial for success. Monitoring and analyzing campaign performance continuously to make data-driven recommendations for improvement is an integral part of this role. Staying updated with industry trends and identifying opportunities to enhance customer retention and increase customer lifetime value will be expected. To qualify for this position, you should hold a Bachelor's degree in marketing, business, or a related field. With at least 4 years of experience in retention marketing, preferably in the ecommerce sector, you should be adept at customer segmentation, data analysis, and campaign optimization. Strong written and verbal communication skills are vital for creating compelling marketing messaging and content. Excellent project management abilities, including managing multiple projects simultaneously, are required. A creative and strategic mindset, along with a passion for developing innovative marketing solutions, will be beneficial. Strong analytical skills, experience with Google Analytics and other data analytics tools, and the ability to make data-driven decisions are also essential for this role.,

As a Senior Associate in Product Marketing with a focus on CRM and retention at our location in Chattarpur, Delhi, you will play a crucial role in driving player engagement and long-term retention through behavior-based lifecycle strategies and automated campaigns. Your main goal will be to positively impact key business metrics such as LTV, ARPU, and churn reduction. Your responsibilities will include developing and executing the overall lifecycle marketing strategy in alignment with business KPIs, creating and managing automated journeys using platforms like Braze, Optimove, Salesforce, or similar tools, segmenting audiences based on behavior and predictive data, launching personalized campaigns across various channels, and collaborating with cross-functional teams to ensure targeted messaging. Furthermore, you will be expected to design A/B and multivariate testing plans, analyze campaign performance metrics, optimize based on data insights, and ensure compliance with responsible gaming guidelines and regional regulations. To be successful in this role, you should have a minimum of 2 years of experience in CRM, retention marketing, or lifecycle marketing, preferably in industries such as real-money gaming, e-commerce, or mobile apps. Proficiency in managing customer journeys in CRM tools, strong analytical skills, and a good understanding of segmentation, personalization, and predictive targeting are essential. Excellent project management and communication skills are also required to thrive in this fast-paced environment. Your success in this role will be measured by metrics such as an increase in Day 7/Day 30 retention rates, higher open/click rates and engagement levels across lifecycle journeys, and a reduction in inactive and churned users.,

Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills Location-Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad,Remote

Key Responsibilities: Paid Media Campaigns: Plan, execute, and optimize paid campaigns across Meta (FB/Instagram), Google (Search, Display, YouTube), and other relevant platforms. Performance Tracking: Monitor campaign performance daily. Track KPIs like CAC, ROAS, CTR, conversion rates, and continuously optimize budgets and creatives. D2C Website Growth: Work closely with design and product teams to improve landing pages, funnels, and overall shopping experience to boost conversion rates. Funnel Management: Own the full-funnel journey from ad impression to checkout ensuring maximum efficiency at each stage. Creative Briefi ng: Collaborate with content/design teams to test multiple creatives, hooks, and formats tailored to various audience cohorts. Retention & CRM: Support/lead email marketing, WhatsApp, and retargeting strategies to improve LTV and repeat purchase rate. Analytics & Reporting: Regularly analyze performance, generate insights, and present reports with action plans. Growth Experimentation: Run A/B tests and experiments across channels and touchpoints to discover new growth levers. Market & Competitor Research: Stay updated with D2C trends, new platform features, and competitor strategies. Requirements: - Atleast 3 years of experience in performance marketing, preferably in a D2C/e-commerce setup - Hands-on expertise in Meta Ads Manager, Google Ads, and performance analytics tools - Strong analytical skills and comfort with tools like Google Analytics, Excel/Sheets, and basic attribution modeling -Experience working with Shopify, Webfl ow, or custom D2C stacks is a bonus

As a Growth Executive at our company, your primary role will be to develop and implement growth strategies that enhance user acquisition, activation, retention, and revenue. You will collaborate with internal teams and clients to identify business objectives and growth opportunities. Additionally, you will be responsible for creating and executing growth plans, utilizing a variety of initiatives such as paid media, SEO, direct marketing, and partnership ecosystems. Your expertise in digital marketing and CRO will be crucial in optimizing growth initiatives and enhancing brand awareness. It is essential to stay updated on the latest trends in growth marketing and share knowledge with the team. To excel in this role, you should possess a Bachelor's or Master's degree in Marketing or Business Administration, along with at least 1 year of experience in a growth-oriented role. Strong analytical, problem-solving, and communication skills are also key requirements for this position. If you are a dynamic individual with a passion for driving growth and delivering measurable results, we invite you to join our team and contribute to our success.,

As a Growth Executive, you will be responsible for creating and implementing growth strategies to enhance user acquisition, activation, retention, and revenue. Working closely with internal teams and clients, you will identify key growth opportunities and develop plans to drive growth through various initiatives such as paid media, SEO, direct marketing, and partnerships. Your role will involve overseeing the execution of growth plans, collaborating with cross-functional teams, and staying updated on the latest trends in growth marketing. To qualify for this position, you should hold a Bachelor's or Master's degree in Marketing, Business Administration, or a related field, along with at least 1 year of experience in a growth-oriented role. A proven track record of driving growth, strong understanding of paid media, CRO, SEO optimization, and experience with MarTech tools are essential requirements. Additionally, you should possess excellent leadership, communication, collaboration, analytical, and problem-solving skills. If you are looking to join a dynamic team and contribute to the growth and success of the organization, we invite you to apply for this exciting opportunity as a Growth Executive.,

As a CRM & Retention Marketing Manager at Rupicard, a fintech startup based in Bengaluru, your primary focus will be on driving customer acquisition and optimizing Customer Acquisition Cost (CAC). Your role will be instrumental in growing the user base and enhancing customer engagement across all digital platforms. You will have the opportunity to deeply understand user journeys, in-app marketing, and customer relationship management across various digital media channels. Your responsibilities will include managing CRM across all touchpoints, building lifecycle journeys, designing effective campaign strategies, and collaborating with cross-functional teams for seamless execution and optimization. You will be responsible for creating and managing acquisition funnels, designing innovative campaigns to maximize conversions, and owning the CRM calendar to drive engagement and revenue growth. Additionally, you will oversee the creation and distribution of high-quality, brand-aligned content across digital platforms, leveraging data-backed insights to predict customer journeys and maximize Lifetime Value (LTV). Working closely with creative and marketing teams, you will test strategies and innovations to ensure high Return on Ad Spend (ROAS) for creative assets. Collaboration with the design and product teams will be essential to create and optimize campaigns, refine messaging, and value propositions based on customer feedback. You will also be involved in building internal reporting systems, optimizing vendor costs, and running campaigns with efficient Return on Investment (ROI). With 3-6 years of relevant experience and extensive knowledge of Facebook and Google ad tools, you will have the opportunity to drive growth for fintech products and effectively communicate with "Bharat" users. Joining Rupicard will allow you to be a crucial part of a rapidly growing company, work closely with the founder, and be involved in high-level decision-making processes. You will thrive in a collaborative and dynamic work environment while contributing to the democratization of credit card access and financial well-being for users across diverse backgrounds. If you are a graduate from IIT/IIM/ISB/BITS and willing to work out of our Bellandur office, this role offers an exciting opportunity to make a significant impact on product direction and success.,

Online Gaming & Entertainment Marketing Manager *Location:** Mohali (WHO) *Experience:** 3+ years *Employment Type:** Full-time About Us: We are a fast-growing online gaming platform catering to European markets. Our goal is to provide a seamless and engaging experience for our users through innovative gaming products. We are looking for a dynamic and results-driven **Online Gaming & Entertainment Marketing Manager** to lead our marketing initiatives and drive customer acquisition and engagement. Key Responsibilities: - Develop and execute comprehensive marketing strategies to enhance brand visibility and user acquisition. - Manage performance marketing campaigns across various channels, including social media, affiliates, SEO, PPC, and email marketing. - Oversee promotions, loyalty programs, and retention campaigns to maximize customer lifetime value. - Collaborate with design and content teams to create engaging marketing materials and campaigns. - Analyze market trends, customer behavior, and competitor strategies to refine marketing efforts. - Manage relationships with affiliate partners and negotiate deals to drive traffic and conversions. - Optimize marketing budgets for maximum ROI and track campaign performance using data-driven insights. - Ensure compliance with industry regulations and responsible gaming standards in all marketing activities. Requirements: - Proven experience in online gaming, iGaming, or digital entertainment industry marketing. - Strong understanding of digital marketing channels, including PPC, SEO, social media, and affiliate marketing. - Experience in CRM, customer segmentation, and retention marketing strategies. - Ability to analyze data, generate insights, and optimize campaigns for performance. - Knowledge of European online gaming regulations and responsible gaming practices is a plus. - Excellent communication, negotiation, and project management skills. What We Offer: - Competitive salary and performance-based incentives. - Opportunity to work with a fast-growing and innovative gaming brand. - Flexible work environment (Remote/Hybrid options available). - Career growth opportunities and professional development programs. If you are passionate about gaming and have a knack for innovative marketing strategies, wed love to hear from you! Apply now and be part of our exciting journey. **How to Apply:** Send your resume and portfolio to [HR@basta-group.com](mailto:HR@basta-group.com),

Designation/Grade will be based upon interview feedback. Position Overview We are looking for a dynamic, data-driven, and customer-centric Retention Marketing Manager to lead our guest engagement programs. This role will be responsible for developing and executing strategies to improve guest retention, manage our loyalty program, and oversee CRM operations ensuring timely, personalized, and impactful customer communications across channels. Key Responsibilities Retention Strategy & Execution Define and execute Barbeque Nations customer retention strategy to improve repeat visits and reduce churn. Build monthly and annual retention campaign calendars for birthdays, anniversaries, festive occasions, and feedback follow-ups. Conceptualize offers, promotions, and personalized engagement nudges based on customer segments and behaviour. CRM Platform & Campaign Management Coordinate with tech teams to manage the CRM platform Create and optimize customer journeys: welcome journeys, feedback requests, birthday offers, inactivity triggers, and loyalty tier upgrades. Build, maintain, and update customer segments based on recency, frequency, monetary value, and behavioural attributes. Execute campaigns across multiple direct channels: Email, SMS, Push Notifications, and WhatsApp. Track campaign performance metrics: open rates, click-through rates, redemption rates, and conversions. Loyalty Program Management Manage the loyalty programs design, benefits structure, rewards catalogue, and tier mechanisms. Track program performance: enrollments, active members, redemption rates, and incremental revenue contribution. Plan and launch loyalty-exclusive promotions, events, and upgrades. Coordinate with operations and technology teams for program integrations and enhancements. Data & Insights Work with the Retention Executive to analyze customer data, churn patterns, cohort performances, and campaign effectiveness. Generate actionable insights and recommendations to optimize campaign targeting, offer design, and customer journeys. Prepare regular reports and dashboards for leadership review. Cross-Functional Coordination Collaborate with marketing, operations, and digital teams for campaign execution. Align retention and loyalty efforts with business objectives, national marketing plans, and new menu or product launches. Coordinate with creative and content teams for campaign messaging and assets. Key Skills & Qualifications 6-8 years of experience in CRM, customer retention, or loyalty program management (preferably in hospitality, F&B, retail, or e-commerce). Strong knowledge of CRM platforms and direct marketing channels (Email, SMS, Push, WhatsApp). Data-driven with hands-on experience in campaign analysis, customer segmentation, and reporting. Excellent data management, analytical, project management and cross-functional collaboration skills. Strong communication skills, both written and verbal. Comfortable working in a fast-paced environment.

About the Role: We are looking for a data-driven and ROI-focused Performance Marketing Manager to lead and execute customer acquisition and retention strategies across digital channels. You will be responsible for managing paid campaigns across platforms like Meta, Google, YouTube, Amazon, and programmatic partners to drive conversions, improve ROAS, and scale revenue from our D2C website. Key Responsibilities: Paid Campaign Strategy & Execution: Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and affiliate/partner networks to meet revenue and acquisition goals. Budget Management: Own the performance marketing budget and ensure efficient spend with strong ROAS. Performance Analytics: Monitor, analyse, and report campaign performance daily/weekly/monthly using tools like Google Analytics, Meta Ads Manager, and Excel/Data Studio dashboards. Landing Page & Funnel Optimization: Collaborate with creative, tech, and product teams to improve landing page conversions (CRO) and reduce bounce rate and CPA. Creative Testing & Optimization: Drive a culture of rapid A/B testing with creatives, copies, targeting, and bidding strategies. D2C Growth Hacking: Identify new growth opportunities across channels, platforms, and customer segments (remarketing, lookalikes, retention). Retention Marketing (Optional/Plus): Oversee performance of email/SMS/WhatsApp campaigns and marketing automation tools (e.g., WebEngage, MoEngage, Klaviyo). Skills & Qualifications: Bachelors/Master’s degree in Marketing, or related field 4–8 years of hands-on experience in performance marketing for D2C brands Deep knowledge of Meta Ads, Google Ads, and digital attribution models Strong understanding of eCommerce KPIs: CAC, ROAS, LTV, CVR, CTR, CPM, Bounce Rate Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, and marketing dashboards Experience in tools like Shopify, WooCommerce, or similar D2C CMS is a plus Creative acumen with a knack for data interpretation and actionable insights Self-starter, collaborative mindset, and growth-oriented