Retention & Email Marketing Specialist

As a Retention & Email Marketing Specialist at Pocketpills, you will play a crucial role in driving customer engagement, retention, and repeat purchases through effective email, SMS, and lifecycle marketing campaigns. Collaborating closely with the growth, product, and design teams, you will ensure personalized and impactful customer journeys. Key Responsibilities: - Own and execute retention marketing strategies utilizing email, SMS, and push notifications. - Design and manage customer lifecycle campaigns, including onboarding, win-back, replenishment, loyalty, and referral programs. - Segment and analyze customer data to create personalized campaigns that enhance repeat purchase rates and customer lifetime value. - Collaborate with design/content teams to develop engaging copy and creatives that align with the brand tone. - Monitor campaign performance, optimizing for open/click rates, conversions, and ROI. - Implement A/B testing to continuously refine campaigns by testing subject lines, content, timing, and workflows. - Stay updated with the latest retention marketing tools, automation platforms, and best practices. Qualifications Required: - 3-4 years of hands-on experience in retention, lifecycle, and email marketing. - Prior experience in E-commerce or D2C brands is essential. - Proficiency in marketing automation tools such as Braze, HubSpot, and Klaviyo. - Strong analytical skills with the ability to leverage data for decision-making. - Excellent communication, copywriting, and project management skills. - Ability to collaborate cross-functionally with creative, product, and tech teams.,