Retention-Manager-Paytm Money

3 - 8 years

18 - 25 Lacs

bengaluru mumbai (all areas)

Posted:3 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Role & responsibilities

Own the end-to-end customer retention charter across Paytm Moneys investing products. Drive user reactivation, engagement, and lifecycle marketing to maximize LTV and reduce churn.

Key Responsibilities

• Design and execute retention journeys across email, push, WhatsApp, and in-app channels.

• Analyze churn, build cohorts, and develop campaigns to increase repeat engagement.

• Partner with product and data teams to implement trigger-based reactivation programs.

• Own retention metrics such as repeat transaction rate, churn %, and user stickiness.

• Test and optimize communication strategies using A/B frameworks.

• Drive customer insights to build long-term engagement strategies. • Collaborate with category teams (MF, Equity, MTF) to deliver contextual retention actions.

Ideal Candidate

• 3-8 years of experience in Retention, CRM, or Growth Marketing roles. • Hands-on with retention tools (CleverTap, MoEngage, WebEngage, etc.).

• Strong analytical orientation and execution bias.

• Prior experience in fintech, broking, or e-commerce preferred.

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Paytm logo
Paytm

Fintech / Digital Payments

Noida

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