4 Openings(Performance Marketing - 2 | Retention Marketing Manager - 2

We are looking for two strategic marketing experts to join dynamic teams in Bangalore and Mumbai:

Performance Marketing Manager- 18-22 LPA| 5+ Years Exp| Bangalore

Retention Marketing Manager- 12-15 LPA|3 + Years | MarTech Tools - Clevertap, MoEngage|Mumbai

Performance Marketing Manager EdTech (Bangalore)|18-22 LPA|

Role Overview:

Key Responsibilities:

• Define and execute Google Ads strategy (Search, Display, YouTube/Video).
  
• Manage campaign setup, optimization, and scaling to meet performance goals.
  
• Collaborate with creative/content teams on ad copy, creatives, and landing page testing (A/B & multivariate).
  
• Implement tracking, analytics, and reporting for accurate attribution and KPI measurement.
  
• Monitor CPL, ROAS, CPA, CTR, and Quality Score; analyze performance and iterate.
  
• Forecast and manage budgets, reallocating spend based on results.
  
• Mentor junior marketers and collaborate across growth, product, and operations teams.
  

Must-Have Skills:

• Proven expertise in Google Ads across formats.
  
• Strong understanding of acquisition metrics: ROAS, CPA, LTV, CAC.
  
• Proficiency in analytics tools, tracking, and conversion optimization.
  
• Experience with A/B testing, budget management, and data-driven decision-making.
  
• Excellent collaboration and communication skills.
  

Good to Have:

• Experience in EdTech, subscription, or consumer businesses.
  
• Knowledge of automation tools, programmatic display, or international markets.
  
• Familiarity with other paid channels like Meta or affiliate marketing.
  

Retention Marketing Manager InsureTech (Mumbai)|12-15 LPA

Role Overview:

Key Responsibilities:

• Develop and implement strategies to increase retention and minimize churn.
  
• Collaborate with product, data, and sales teams to align retention initiatives with business goals.
  
• Execute targeted engagement campaigns via WebEngage, CleverTap, or MoEngage across email, push, and in-app channels.
  
• Analyze customer behavior to identify opportunities for personalized engagement.
  
• Monitor KPIs, generate insights, and continuously optimize retention tactics.
  
• Stay informed about industry trends and emerging technologies in retention marketing.
  

Must-Have Skills:

• 5+ years in retention marketing or customer lifecycle management in B2C apps.
  
• Hands-on experience with WebEngage, CleverTap, or MoEngage.
  

Great to Have:

• Experience in insurance or fintech domains.
  
• Familiarity with tools like Appsflyer, MixPanel, or Google Analytics.