20 Moengage Jobs

- We are looking for Assistant Product Marketing / Growth Managers who are hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, WhatsApp, email, and web notifications. - This is an Individual Contributor (IC) role focused on campaign execution, analytics, and increasing user loyalty. Role Overview: - The Assistant Product Marketing / Growth Manager will be responsible for executing retention marketing strategies by leveraging marketing automation platforms like WebEngage, Netcore, and MoEngage. - This individual will track user engagement, optimize marketing funnels, and improve first-party data collection for personalized outreach. Key Responsibilities: - Plan, execute, and optimize omnichannel retention campaigns (push, email, WhatsApp, SMS, web notifications). Track and analyze conversion rates, open rates, CTRs, CR%, and reachability across channels. - Work on user segmentation and behavioral targeting to improve campaign effectiveness. Enhance first-party data by implementing user attribute grooming strategies and website on site surveys. - Identify and track active vs. inactive users and implement reactivation strategies. Collaborate with the product and tech teams to design automated marketing journeys. - Manage marketing automation tools like WebEngage, MoEngage, and Netcore. Optimize campaigns through A/B testing and performance analysis. Core KPIs for Success. Increased repeat transactions and user retention. - Higher engagement rates across marketing channels. Improved conversion rates from registered users to active borrowers. - Better first-party data collection and enriched user segmentation. Effective use of automation tools to reduce manual execution time. Who You Are: - 2-4 years of experience in product marketing, retention marketing, or lifecycle marketing. - Hands-on experience in marketing automation tools (WebEngage, MoEngage, Netcore, CleverTap). Strong execution skills in running SMS, push, email, and WhatsApp campaigns. - Experience in analyzing campaign performance metrics and optimizing marketing funnels. - Strong analytical mindset with a passion for user behavior tracking and engagement strategies. - Experience in fintech or consumer-tech companies is a plus. If you're an expert in retention marketing and love execution-heavy roles, apply now! Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad

Execute targeted campaigns via Email, WhatsApp, SMS, etc., using tools like MoEngage/Clevertap. Analyze CTRs, conversions, manage cohorts, run A/B tests, and coordinate across product categories to drive personalized, data-driven communication.

Job Title Assistant Manager Digital Marketing Noida (Sector 125) | Full-Time | Hybrid | 2-6 Years Experience About Spice Money Spice Money is India’s largest rural fintech platform, empowering underserved communities across 700+ districts through our 1.3 million+ strong Adhikari network. From AEPS and DMT to bill payments, insurance, and UPI through Spice Pay, we bridge the last-mile with a powerful mix of digital and assisted models. If you’re passionate about taking Bharat digital, we want you with us. Role Overview As Assistant Manager – Digital Marketing , you will be the execution engine behind our digital campaigns across Google, Meta, WhatsApp, Play Store, and internal CRM tools. You’ll be coordinating closely with the growth, creative, tech, and business teams to bring every campaign live—on time, every time. This is a role for someone who thrives on process discipline , operational excellence , and multi-team coordination . What You’ll Do Execute and track digital campaigns across Meta, Google, YouTube, WhatsApp, and internal platforms Coordinate with growth, product, and business teams to build targeting inputs and campaign briefs Maintain campaign MIS dashboards, trackers, and asset libraries Liaise with creative teams to ensure timely delivery of assets (videos, banners, copy) Manage content uploads across Play Store, Instagram, YouTube, etc. Troubleshoot execution delays across internal and external teams Support digital campaign workflows for self-serve and assisted user journeys What You’ll Need 2–6 years of hands-on experience in digital marketing operations or campaign execution Familiarity with Meta Ads Manager, Google Ads, CMS tools, and CRM platforms (e.g., MoEngage, Netcore) Strong Excel/Google Sheets skills and a meticulous eye for detail Project management skills to coordinate across functions and ensure deadline compliance Experience in performance tracking and digital content management Success in This Role Means 100% on-time campaign launches Zero execution delays due to asset or process issues Full traceability via updated MIS and campaign documentation Becoming the go-to executor for digital marketing operations in a fast-moving rural GTM setup If you believe that execution is where real growth begins , and you're ready to help us bring Bharat into the digital mainstream—apply now or drop your profile to amaan.khan@spicemoney.com

Job Requirements Job Description: Job Title: CRM Manager - Customer Loyalty Job Type: Regular/Permanent Job Category: Watches & Wearables - Marketing Department: Marketing - E-commerce Location: Bengaluru, Karnataka, India Titan, a leading brand in the watches and wearables industry, is seeking a highly motivated and experienced CRM Manager to join our team. As the CRM Manager, you will be responsible for developing and implementing strategies to enhance customer loyalty and retention. This is a key role within our Marketing and E-commerce department, and you will have the opportunity to work with a dynamic and talented team. Key Responsibilities: - Develop and implement CRM strategies to increase customer loyalty and retention - Analyze customer data and behavior to identify opportunities for improvement - Collaborate with cross-functional teams to create targeted marketing campaigns and promotions - Monitor and track customer engagement and satisfaction levels - Utilize CRM tools and platforms to manage customer data and communication - Conduct market research and stay updated on industry trends to inform CRM strategies - Develop and maintain relationships with key stakeholders, including customers, vendors, and internal teams - Manage a team of CRM specialists and provide guidance and support as needed Additional Parameters: - This is a full-time, regular/permanent position - The role is based in Bengaluru, Karnataka, India - Some travel may be required for this role If you are a results-driven and customer-focused individual with a passion for the watches and wearables industry, we encourage you to apply for this exciting opportunity at Titan. Join our team and be a part of our journey to enhance customer loyalty and drive business growth. Work Experience Qualifications: MBA (tier 1 college ) in Marketing, Business, Data Analytics, or a related field. Experience: 0-1 years of experience in CRM campaign management, lifecycle marketing, or retention strategies. - Certifications in CRM platforms (e.g., Salesforce Certified CRM Specialist, HubSpot CRM) are a plus. - Experience in E-commerce, SaaS, Fintech, or Telecom industries is preferred. Required Skills & Expertise: Technical Skills: - Hands-on experience with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Klaviyo, MoEngage). -Knowledge of data analytics tools (e.g., Google Analytics 4, Mixpanel, Looker Studio,Adobe analytics). - Experience in A/B testing tools (e.g.,SFMC, Google Optimize, VWO). - Familiarity with SQL and database querying (preferred but not mandatory). Functional Skills: - Expertise in customer segmentation and behavioral targeting. - Strong understanding of customer lifecycle stages and lifecycle marketing strategies. - Proven ability to design and execute automated customer journeys. - Competency in analyzing and interpreting customer engagement data. Soft Skills: - Strategic Thinking: Ability to align CRM campaigns with broader business objectives. - Communication Skills: Clear articulation of strategies and data insights across teams. - Problem-Solving: Proactive approach to identifying and addressing campaign challenges. - Attention to Detail: Precision in campaign execution and reporting. - Collaboration: Strong interpersonal skills to work effectively with cross-functional teams.

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

About the team: Paytm is witnessing a broad growth across our platform as we continue to register increased adoption of multiple products. The business is driven by data science and analytics, providing data driven solutions. Its upcoming business category at Paytm. Responsibilities: -We are looking for a Retention Manager for accelerating the core growth metrics (DAU, MAU, cross-sell and up-sell) and user numbers for merchant business. -The role specifically focuses on initiatives planned through CRM channels Push, Whatsapp, SMS, Email, In- app. -If you are passionate about mobile and web apps with a penchant towards marketing campaigns, love extreme attention to content & design detail and care about how your work impacts millions of users daily, we want you! Requirement: -Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar -Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions -Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel -Analyse and report on campaign performance metrics, using marketing analytics tools -Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution Skills that will help you succeed in this role: -3 to 5 years experience with marketing and web analytics tools like CleverTap, Moengage, Mix panel or in-house tools - Bachelors degree with at least 3-5 year experience in a digital marketing executive or similar role -Proven experience with large scale digital campaigns execution across in-app and other marketing channels -Strong communication and interpersonal skills

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years At IIDE, we are committed to fostering a supportive, growth-oriented work environment that values collaboration and impactful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join our team and help shape the future of digital marketing education, making a real difference in students' lives. As the Marketing Automation - Team Lead based in Lower Parel, Mumbai, you will be instrumental in developing and managing retention-focused campaigns to enhance customer engagement and loyalty. This role includes overseeing automation tools, creating impactful campaigns, and driving strategies for sustained customer relationships. You'll collaborate cross-functionally to maintain high standards across all campaigns and initiatives. What You'll Do: Marketing Automation and Campaign Management: Oversee the use and optimization of marketing automation tools like MoEngage, WebEngage, and similar platforms. Design and execute automated customer journeys aimed at maximizing retention and engagement across multiple channels. Customer Retention Strategy and Execution: Assist in creating and implementing multi-channel retention strategies to engage customers at various stages of their journey. Craft compelling content for cold emails, follow-ups, and drip campaigns, driving meaningful customer engagement. Team Collaboration: Lead and collaborate closely with the retention marketing team to manage campaigns and align on project goals. Offer guidance and support to achieve team objectives and optimize retention efforts. Performance Analysis and Optimization: Analyze email and other campaign metrics, focusing on improving key performance indicators such as open rates and click-through rates. Provide insights based on data for ongoing optimization and effectiveness of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 3 years in retention marketing, particularly in multi-channel strategies and campaign execution. Technical Skills: Hands-on experience with marketing automation tools like MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of campaign performance analysis with experience in optimizing metrics such as open rates and engagement rates. Communication Skills: Excellent written and verbal communication abilities, with a knack for crafting engaging content. Team Collaboration: Proven track record of working collaboratively with team members to optimize performance and achieve growth. Data Proficiency: Proficient in Google Sheets and Excel, including VLOOKUP, Pivots, and SUMIFS functions. Should Have: Strategic Mindset: Ability to contribute to designing comprehensive retention strategies across channels like Email, SMS, and WhatsApp. Customer Journeys: Proficient in creating customer lifecycle journeys to engage customers at different stages. Referral Program Management: Experience supporting referral programs to increase loyalty and engagement. Problem-Solving: Able to provide proactive insights for campaign improvements and address challenges. Nice to Have: Industry Knowledge: Awareness of current trends and best practices in retention marketing. Innovation: Ability to introduce fresh ideas to enhance marketing strategies. Cross-Channel Coordination: Experience collaborating with other marketing teams for cohesive strategies. Adaptability: Thrives in fast-paced environments with changing priorities. If you're a strategic thinker with expertise in marketing automation and a passion for enhancing customer engagement, we encourage you to apply and be part of our mission to drive customer loyalty at IIDE.

Job Title: Digital Marketing Associate Company: The Indus Valley Location: Chennai, India Job Description: The Indus Valley, India's fastest-growing healthy kitchenware direct-to-consumer (D2C) venture, is seeking a Digital Marketing Associate to join our dynamic team in Chennai. As a venture capital-funded brand, we are on a mission to revolutionize the kitchenware industry. This role offers a unique opportunity to contribute to the growth of our brand while working with a passionate team. If you are driven, creative, and well-versed in various aspects of digital marketing, we want to hear from you. Responsibilities: Retention Marketing: Implement retention strategies, including email, chatbot, and WhatsApp. Utilize marketing automation tools like Moengage for personalized customer communication. Plan and execute email campaigns, track conversion rates, and analyze daily metrics. Contribute to content creation, competitor analysis, and ideation for marketing campaigns. Requirements: Bachelor's degree in marketing or a related field. Experience 0 - 3 years of experience Familiarity with SEO best practices and organic marketing strategies. Excellent communication and organizational skills. Proficiency in using tools like Moengage, Google Analytics, and UTM builders. Ability to work in a fast-paced, dynamic environment and meet daily targets. Familiarity with e-commerce platforms such as Shopify and WordPress is a plus. If you are a creative and data-driven individual with a passion for digital marketing, and you are excited to be part of India's fastest-growing healthy kitchenware brand, we invite you to apply for this Digital Marketing Associate position. Join us in reshaping the kitchenware industry and promoting a healthier lifestyle. To apply, please send your resume and a cover letter outlining your relevant experience to kousika.k@theindusvalley.in.

Responsibilities: leads through proactive prospecting, networking and secure new business opportunities. a robust pipeline of leads through email, networking events, and social media. a list of customers who fit our ideal client profile. new clients for our various services. the clients need and specific requirement. Present proposals aligned to his goals and objectives. a client is onboarded, continue to nurture and grow the relationship. their existing portfolios and providing appropriate suggestions. and presenting research reports, Mutual Fund updates, life and health insurance services to clients. rapport which will help in maintaining client loyalty and securing repeat business. as the primary point of contact, fostering trust, delivering exceptional customer service, and ensuring client satisfaction. client concerns, gathering feedback, and identifying opportunities to upsell or expand our services. Requirements Skills/Qualifications/Experience: (For Nashik, Ahmedabad & Kutch) networking and lead generation skills. Ability to identify and convert potential clients. communication and presentation skills to effectively put forward the various services. mindset to understand client needs, conduct market analysis, and position our services strategically. to grow in a fast-paced environment, manage multiple priorities, and meet ambitious targets. degree in commerce, marketing, or a related field (MBA-Finance/Marketing preferred). Having a CFP or NISM XA & XB certification will be an added advantage. Atleast 3 years relevant experience 0

Role & responsibilities Developed & executed an omnichannel CRM strategy to enhance the lifetime value of customers Led the onboarding of new marketing technology solutions to grow personalization & enhance customer experience leading to improved conversion rates Insightful analysis of campaigns & business trends to constantly improve ROI, frequency & retention Process improvement techniques through strategic recommendations for campaign optimizations Collaborate with internal & external stakeholders to identify & execute growth projects at business level Working on a strategic tier-wise loyalty program from inception to ensure heightened customer retention and brand advocacy Maintain and update the CRM system to ensure accurate and up-to-date customer data. Configure and customize the CRM platform to meet the needs of various business units, ensuring seamless integration with other systems. Analyze customer data to identify trends, preferences, and opportunities for personalized engagement. Generate reports and dashboards to track key CRM metrics such as customer acquisition, retention, lifetime value, and engagement rates . Develop and execute automated marketing campaigns using the CRM platform, including email marketing , SMS , and other communication channels. Personalize customer interactions through data-driven content, offers, and messaging. Monitor campaign performance and optimize based on data insights to improve ROI and customer response rates. Map out customer journeys to identify key touchpoints and opportunities for engagement. Collaborate with other teams, such as sales and customer service, to ensure a cohesive customer experience across all channels. Qualifications : Bachelors degree in marketing, Business Administration, Information Systems, or a related field. Minimum of 5+ years of experience in CRM management or a similar role, with proficiency in CRM platforms such as MoEngage, Salesforce, HubSpot, Microsoft Dynamics, WebEngage or similar tools. Proficiency in using CRM reporting tools, SQL, and data visualization software is a plus. If Interested, Kindly reply with your updated resume at hetalyadav@torrentdiagnostics.com

Role Details As a Campaign Manager for mobile app, you will be responsible to drive the adoption & engagement for the app across customer segments. An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around new customer acquisition, driving customer value (cross-sell, win-back and transaction intensity). In this role, you will shape the Digital Business of the bank by coordinating with cross-functional teams e.g. digital marketing, tech solutions, product etc. Customer Engagement Work on initiatives/levers to increase the traffic on bank’s channels (mobile/net) with an objective to increase conversion from target bases new and drive adoption among the new/existing consumers. Analyse user journeys to identify improvement areas to increase visitors and conversions on our platform(s) Improve conversion funnel continuously by driving optimization of digital journey Identify and implement levers across channels with the help of cross-functional teams aimed at improving the customer experience and ensuring seamless journeys. Work closely with Bank’s product, analytics and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively. Product Enhancement Be the voice- of customer in shaping the new set of features/products that the bank should launch Work closely with Marketing team to create awareness and engagement campaigns and should have a strong view on customer needs o Increase adoption of new products among the existing consumers through cross-sell and upsell initiatives Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers Collaborate with the Bank’s Campaigns, Analytics and Overall Portfolio teams to drive efforts on driving conversion funnel Work Experience 2-4 years of relevant experience in campaign/CRM management for a digital business/app Prior experience of executing D2C campaigns and content strategy Prior working knowledge on SQL Working knowledge of at least one campaign management tool - Moengage, Clevertap, or Google Analytics is mandatory Experience with marketing tools like Firebase, Appsflyer is a plus Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

JOB DISCRIPTION Job Title: CRM Specialist Location: Hyderabad Experience: 1-5 Years Employment Type: Full-Time Role & Responsibilities: • Design and implement user journeys for financial products, ensuring seamless onboarding, engagement, and retention. • Drive awareness of product features through CRM campaigns and targeted communication. • Track, measure, and analyze engagement and conversion metrics to optimize CRM performance. • Continuously refine user journeys based on data-driven insights and A/B testing. • Collaborate with cross-functional teams to align CRM strategies with business goals. Skills & Qualifications: • 1-5 years of experience working with CRM tools like CleverTap and MoEngage. • Proficiency in Excel for data analysis and reporting. • Strong analytical mindset with the ability to interpret data and optimize campaigns. • Problem-solving skills with a keen eye for identifying gaps and improvement areas. • Experience in financial products or fintech is a plus.

Role: Engagement Lead / CRM Manager Experience Required: 2-5 years of experience. We are looking for a data-driven marketing professional who is passionate about driving value to customers using personalized engagement. As an Engagement Lead, you will have the opportunity to work across the entire customer lifecycle to drive a prescriptive outcome(s) and successful delivery of engagements for customers across channels. The Engagement Lead will ensure our customers are getting the most value out of the BondbloX App and will help prepare, manage, and deliver strategic engagements across channels for customers. The candidate will have the following responsibilities: Plan, execute, and manage engagement campaigns across different communication channels including email, push, in-app, WhatsApp and SMS Ability to design, develop innovative campaigns that resonate with our target audience (HNIs) Measure and improve conversion rates across different stages of the funnel (top, middle, bottom) Build and maintain a pipeline of qualified leads for the Sales team to pursue Improve user retention through new initiatives including referral programs Define key metrics and track them to measure short-term and long-term impact of engagement strategies Analyze large data sets (App usage, feature adoption, etc.), identify trends and present updates to senior management Coordinate with internal and external stakeholders such as marketing, product, sales teams and 3rd party CRM tool vendors What are we looking for? The successful candidate should have the following skills and experience: At least 2 years of experience in customer engagement, ideally at a B2C product company Customer engagement experience with a B2C wealth-tech/fintech company is a plus Proven track record of improving conversion rates, sales, other relevant metrics attributable to engagement campaigns Hands-on experience on engagement platforms like CleverTap, MoEngage, etc. is a must Excellent written and verbal communication skills Proficient in Microsoft Excel and PowerPoint, and data visualization Data-driven mindset Strong sense of ownership Ability to thrive in a fast-paced environment under work pressure.

About the Role: We seek a dynamic and motivated Marketing Associate eager to learn and grow in a collaborative and fast-paced environment. This role offers a unique opportunity to develop expertise in various aspects of marketing, including Customer Lifecycle Management (CLM), product marketing, operations, YouTube channel growth strategy, brand and social media marketing, subscriber acquisition, and web and performance marketing. The ideal candidate will play a pivotal role in executing strategies while learning critical skills from scratch. We'd love to have you on board if you are passionate, self-driven, and thrive on innovation. What will be the key Responsibilities Support the development and implementation of product marketing campaigns to drive brand awareness and engagement. Collaborate with the product and operations teams to gain a deep understanding of the product and customer journey. Execute Customer Lifecycle Management (CLM) strategies to optimize customer engagement and retention. Assist in product operations activities. Assist product marketing teams to execute on different projects to drive growth. What will be your Learning & Development after 12 to 24 months Under mentorship, youll build expertise in the following areas from the ground up: Customer Lifecycle Management (CLM): Learn to design and optimize customer journeys, from onboarding to retention. Product Knowledge: Deep dive into our product suite to understand features, use cases, and value propositions. Operations: Gain exposure to operational workflows that support product marketing (e.g., content scheduling, campaign execution). YouTube Marketing: Master video content strategies, channel growth tactics, and audience engagement on YouTube. Brand Marketing: Develop skills in crafting and amplifying our brand story across channels. Social Media Marketing: Learn to create and manage campaigns on platforms like Instagram and Twitter. Web Subscriber Growth: Explore techniques to attract and convert web subscribers (e.g., lead magnets, CTAs). Web Marketing: Understand SEO, content marketing, and website optimization to drive traffic and engagement. Performance Marketing: Get hands-on with paid ads, analytics, and ROI tracking to boost campaign success. Desired Candidate Profile: Min 1+ year of experience Proven track record in product marketing function, or a similar role Knowledge of CLM tool like Webengage (Preferred), Clevertap, etc. Basic understanding of design tools (Canva) for creating promotional materials. What we are looking for in you as a colleague We want someone with a problem-solving mindset Its not a must but a big plus if you already have experience working in the edtech domain. You can speak and write English on a professional level. You learn quickly, and you are responsible and self-driven

Job Title: Assistant Manager - CRM/Marketing Automation Experience: 5+ Years Location: Bangalore Department: Marketing Responsibilities: Marketing Automation: Design, build, and execute automated marketing campaigns (email, SMS, push notifications, etc.) using marketing automation platforms such as Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, or Braze. Develop and maintain automated customer journeys, workflows, and lifecycle campaigns. Optimize campaign performance through A/B testing, segmentation, and personalization. Monitor campaign analytics and provide regular reports on key performance indicators (KPIs). Troubleshoot technical issues related to marketing automation systems. CRM Management: Develop and implement CRM best practices to ensure data accuracy and completeness. Create and manage customer segments for targeted marketing campaigns. Generate CRM reports and dashboards to track customer engagement and sales performance. Data Analysis and Reporting: Analyze campaign data and CRM data to identify trends and insights. Develop and maintain dashboards and reports to track key marketing metrics. Provide actionable recommendations based on data analysis to improve campaign performance. Monitor and report on the effectiveness of marketing automation and CRM initiatives. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. 5+ years of experience in marketing automation and CRM management. Proven experience with marketing automation platforms (e.g., Clevertap, Moengage, Webengage, Insider, Salesforce, Netcore Cloud, Braze). Strong understanding of email marketing best practices and customer segmentation. Excellent analytical and problem-solving skills.

What Youll Do: Campaign Execution: Plan and execute targeted communication campaigns via Email, WhatsApp, SMS, RCS , and other channels. Tool Mastery: Use platforms like MoEngage, Clevertap , or similar tools for campaign setup, execution, and performance tracking. Data-Driven Insights: Analyze key performance metrics like CTR, conversions, and user engagement to optimize future campaigns. Cohort Management: Build and analyze user cohorts to drive personalized communications and improve retention. Cross-Category Execution: Coordinate campaigns across different product categories (FDs, Bonds, etc.) ensuring relevance and timeliness. A/B Testing: Design, execute, and analyze A/B tests to improve messaging and campaign effectiveness. What Were Looking For: 1-3 years of experience in a similar role, preferably in fintech or consumer tech. Hands-on experience with MoEngage, Clevertap , or similar marketing automation tools. Strong analytical skills with the ability to interpret data and translate insights into actionable campaigns. Solid understanding of user behavior , cohort analysis , and conversion funnels . Familiarity with multi-channel communication strategies (Email, WhatsApp, SMS, etc.). Strong organizational skills and attention to detail. Good to Have: Basic understanding of HTML/CSS for email customization. Knowledge of RCS messaging and emerging communication platforms. Why Join Us? Work with a fast-growing fintech startup redefining how India invests. Opportunity to own your work and make a direct impact on user engagement. Dynamic, growth-oriented culture with room for learning and development.

Maintain and execute email marketing calendar for clients assigned, including ideation and concept campaigns, segmenting lists, deploying campaigns, and reporting results. Key Responsibilities: Assist in developing and executing marketing strategies for product launches and promotions. Conduct market research to analyze customer preferences, competitor trends, and industry insights. Support brand positioning, messaging, and content creation for various marketing channels (digital, print, events, etc.). Collaborate with sales, product development, and creative teams to align marketing efforts with business objectives. Track and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

Responsibilities : End-to-end ownership of marketing communications calendar. Design customer journeys consisting of different mode of communication, incentives and visual properties for continuous engagement and retention. Manage CRM through marketing channels like emailers, SMS, Push Notifications, WhatsApp and In-app Notifications with a focus on improving engagement and retention metrics. Lead and guide the execution team for BAU Campaigns and Journey setups Coordinate with brand and tech teams to ensure flawless execution of campaigns. Track delivery reports and funnel metrics for each campaign and share insights. Requirements Understanding of CRM with a minimum of 4+ years of relevant experience Proficiency in MS Office applications specifically Excel and Powerpoint, and Hands-on experience in working on one or more of mobile marketing tools such as Clever tap, MOengage etc. Experience in managing customer life cycle, retention, CRM activities for B2C. Must be data driven with strong problem solving and analytical skills Must be able to provide creative feedback and think Consumer First for CRM Communications and User Journey Able to collaborate effectively across teams such as Product, Design, Business, Brand Teams High degree of ownership in taking things to completion

Ketto - Customer Retention Management Executive Mumbai, Maharashtra About the company Ketto is Asia's largest tech-enabled crowd funding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large scale impact on a daily basis by taking our product to the next level. Introduction: We at Ketto, strongly believe that digging into the data yields more compelling numbers for our business; hence customer retention management enabled by marketing automation is an extremely important step in our business growth. We are looking for someone who would be a part of our Customer Retention Management team. Responsibilities: Own end-to-end execution of Engagement & Retention campaigns across all owned media – email, notifications, SMS, WhatsApp, Push notifications, Product Inventory Structure campaigns & build Journeys for different user segments and business offerings, across multiple channels Track & monitor channel level performance targets of visits, orders, revenue & conversion OKR’s achievement specifically on LTV (building repeat usage & adoption of SIP program) and DAU’s/MAU’s, along with efficiency metrics such as CTR’s, Open rates, Clicks & Conversions Optimize marketing automation strategies to drive user conversion & engagement Co-own the responsibility of new features & programs adoption, along with Product & tech teams Cross-functional collaboration with Business Intelligence & analytics, Product and Tech teams to enhance funnel efficiencies & event integrations Work closely with Brand & Content teams to ensure campaign deployment Maintain relations with external solution providers to explore new mechanisms and efficient initiatives to increase both retention & engagement of users Continuously conduct tests across channels for campaigns and journey flows including segmentation, messaging, frequency, send day/time, personalization What you bring to the table: 1 - 3 years of work experience in Customer Retention Management Strong problem-solving skills Strong analytical skills and the ability to churn insights from data Proven competency in MS Excel Prior experience in marketing automation technologies - CleverTap, WebEngage Perks and benefits: Attractive pay package on par with industry standards Flexible and meritocratic work culture Work environment aligned with diversity and inclusion parameters Individual’s professional & personal growth via learning & development programs

WHAT ARE WE LOOKING FOR? Join us at SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 1-2 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude.