19 Funnel Analysis Jobs

Ecommerce Platform Manager About the job We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform. Key Responsibilities: Performance Analysis & Optimization: Conduct in-depth analysis of website performance, user behaviour, and conversion metrics. Identify opportunities for improvement and implement strategies to optimize the customer journey. Develop and execute A/B tests to validate hypotheses and improve conversion rates. Strategic Planning & Execution: Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies. Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility. Stay up to date with industry trends, emerging technologies, and best practices in ecommerce optimization. Content & Campaign Management: Work closely with the in-house content creation team to ensure that all digital content is optimized for performance. Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives. Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions. Data-Driven Insights: Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health. Provide actionable insights and recommendations based on data analysis. Monitor and analyse competitor activities and market trends to identify new opportunities. Qualifications: Exceptional communication and interpersonal skills and fluent in English. MBA in Marketing, Business, Analytics, or a related field. Excellent project management skills and the ability to manage multiple projects simultaneously. Strong analytical skills with the ability to interpret data and make data- driven decisions. Proven experience in ecommerce optimization, digital marketing, or a similar role. Experience with Shopify or other ecommerce platforms is a plus. A proactive, results-oriented mindset with a passion for continuous improvement.

Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+ , retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding Heavy) Implement Meta Pixel, Meta Conversions API (CAPI) , GA4 , and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs , external IDs , and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid , JavaScript , and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog . Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner , not just an executor. Build India's next D2C success brand with a fast-moving founder. Work where performance > politics , and data > drama. Incentives tied directly to ROAS and revenue — your work is rewarded .

Job Summary: We are looking for a smart and enthusiastic Marketing Analyst (Fresher) to join our remote team. This is an excellent opportunity for someone looking to kickstart their career in marketing and analytics. You'll work closely with our marketing and growth teams to help track performance metrics, generate insights, and support data-backed decision-making. If you're curious, detail-oriented, and eager to learn, we'd love to work with you. Key Responsibilities: Assist in analyzing campaign data across digital marketing channels (email, paid ads, SEO, social media, etc.) Support in preparing weekly/monthly reports and performance dashboards Track key marketing metrics like CTR, conversion rates, CAC, ROAS, etc. Help identify trends, gaps, and opportunities using data Collaborate with the marketing team to support A/B testing and funnel analysis Perform market and competitor research to support strategic decisions Maintain clean and organized marketing data for reporting

Role Details - Function SME & Online | Marketing Location Noida Sector 125 Designation Sr. Exec/AM- Merchandising Role Related Skills (a) Digital Merchandising exposure (b) UI/UX designing (c) Category Management Role Objective The role requires a highly motivated self-starter who can leverage highly integrated partnerships with marketing, merchandising, and product/tech teams, and incorporate creative concepts with strong analytical insights to enhance overall site experience. Role Responsibilities To provide recommendations, strategy and execution on where and how merchandise should be placed to maximize product interest, customer experience and conversion to sale. To work closely with UX team members to ensure an intuitive navigation to optimize customer experience. To develop and implement the visual strategy for displaying products. To lead merchandising efforts of all online product. To analyze traffic patterns to understand customer behavior & shopping patterns. Develop recommendations based upon analysis. To review the styling direction of new product images to ensure that customers receive the most helpful and accurate visual depiction of our products. To collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery and cross-selling are optimal and customer facing. Qualification & Experience Essential/ Desirable Work Experience 2+ years of experience in e-commerce merchandising Essential Knowledge/ Skills Solid understanding in e- commerce KPIs and Site Merchandising metrics to drive business results. Experience of utilizing a framework to analyze and report on e- commerce merchandising performance. Essential Education Graduate + MBA from a tier 1/1.5 Institute Essential

Job Purpose: The Portfolio Analyst will be responsible for driving productivity and engagement across the RM/RO network, ensuring seamless coordination with partners, and supporting end-to-end partner lifecycle from onboarding to lead flow tracking. The role also involves managing initiatives for improving sales productivity, engagement programs, and performance recognition across channels. Key Responsibilities: 1. RM/RO Productivity & Engagement: Track and analyze RM/RO performance metrics and provide insights for improvement. Conduct regular engagement and productivity calls with RM/RO teams. Support planning and execution of performance enhancement initiatives. Identify top/low performers and coordinate with stakeholders for action plans. 2. BC Partner Engagement & Management: Drive regular engagement with BC partners to ensure alignment with sales goals. Track performance and productivity of BC partners against defined KPIs. Support resolution of operational issues faced by BC partners. 3. BC Partner Onboarding & Lead Flow Coordination: Coordinate end-to-end onboarding of new BC partners, ensuring timely activation and documentation. Facilitate seamless lead flow management from BCs to RM/ROs and monitor conversion rates. Develop dashboards/tracking tools for lead flow performance and turnaround times. 4. R&R Initiatives (Rewards & Recognition): Design and implement R&R programs for RM/RO and channel partners to drive motivation. Track effectiveness and periodically refresh the program to ensure alignment with business goals. Coordinate monthly/quarterly award ceremonies, publish leaderboards, and collect success stories. 5. Connector Onboarding & Engagement: Manage onboarding of new connectors across locations. Ensure regular training, communication, and engagement to maximize lead contribution. Build a sustainable engagement model for long-term retention and productivity.

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization

Digital Analyst Web & Experience Analytics Remote Shift 4pm -1 AM Immediate Joiners Only Job Summary The Digital Analyst will drive insights into user behavior and site performance across digital landscape. This role supports experience optimization through advanced analytics, journey analysis, and actionable reporting for stakeholders across UX, Product, and Marketing. Key Responsibilities Analyze user journeys, funnels, traffic patterns, and engagement metrics to inform experience strategy. Develop dashboards and performance reports using tools like Tableau or Power BI. Translate complex analytics into clear business insights for cross-functional teams. Collaborate with optimization and marketing teams to support A/B testing and personalization analysis. Ensure data quality through validation of tagging and analytics setup (via GTM or Adobe Launch). Identify user behavior trends to surface actionable UX and content insights. Required Skillset & Experience Minimum 5 years of experience in digital analytics or web data analysis. Strong knowledge of GA4, Adobe Analytics, or other enterprise analytics tools. Experience with visualization tools such as Tableau, Power BI, or Looker. Ability to translate data into clear, actionable insights. Good understanding of customer journeys and digital experience KPIs. Familiarity with tagging frameworks and GTM/Adobe Launch. Technology Platforms & Tools GA4 Adobe Analytics GTM / Adobe Launch Tableau / Power BI / Looker Studio Hotjar Excel/Sheets Interested candidates please share your CV at mohit.mandyal@trantorinc.com or Call / Whatsapp on 7087707007

-Plan, create, and manage paid ad campaigns on Google Ads, Meta Ads. -Conduct keyword research, audience segmentation, and competitor analysis. -Analyze campaign performance metrics like CTR, CPA, ROAS, CPC, and LTV. -Optimize ad performance. Perks and benefits Comfortable Work Culture Performance Incentives

As the Analytics Manager, you will oversee the end-to-end delivery of insights across Silvermine's product suite including eForm2290, eMCS150, and Truckopedia. You'll lead a multidisciplinary team, define the analytics roadmap, and establish robust data practices that inform strategic and tactical decisions. KEY RESPONSIBILITIES: - Lead and mentor a cross-functional analytics team supporting product, business, marketing, and CX. - Collaborate with functional leads to align analytics projects with business OKRs. - Own and evolve the KPI frameworks for products and business performance. - Ensure high quality and consistency of dashboards and reports. - Coach and manage a team of analysts, fostering growth and delivery excellence. - Drive adoption of analytics tools and self-serve capabilities within departments. - Translate business problems into data-driven solutions. - Drive analytics roadmap, improve data governance, and coordinate with Data Engineering. - Represent analytics in leadership meetings and decision-making forums. PREFERRED QUALIFICATIONS & REQUIRED SKILLS: - 8+ years of analytics experience with at least 2 years in a managerial/lead role. - Proficiency in SQL, Python, Power BI/Tableau/Metabase, GA4/Any other web analytics tools. - Experience with web analytics and A/B testing frameworks. - Understanding of marketing attribution and user segmentation. - Exposure to data governance and quality checks. - Familiarity with compliance, SaaS, or transactional web products is a strong plus. - Strong communication skills, business acumen, and stakeholder management. PERKS OF JOINING: The Culture: most companies talk about their values, we live them. - Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth. - Work-Life Balance: We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life. - Rewards and Recognitions: Competitive compensation, annual and spot bonuses, and a focus on recognizing hard work with well-earned rewards are part of our DNA. Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses

We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. Your primary responsibilities include: Act as the market catalyst for IBM Software offerings, providing guiding views on key problems, competitors, and differentiators grounded in data Identify opportunities, distinctive competencies, and positioning for IBM software products Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings Work across sales, product management, development, and design to effectively position IBM's software products Stay active in customer conversations at events or in the field and online Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise 8-10 years of marketing experience, at least 4 years of product marketing experience Experience with funnel analysis Experience launching B2B products Experience working with sales, and building assets to support seller enablement Experience working with product management to launch new products Preferred technical and professional experience Strong analytical and strategic thinking abilities to assess market trends and competitor positioning Excellent storytelling and messaging skills to translate complex technology concepts into compelling narratives Experience in demand generation strategies and digital marketing campaigns

Digital Marketing Team lead Insurance Industry 8+Years Bangalore Are you a digital marketing leader who excels at building and managing high-performing teams? This role offers an exciting opportunity to manage Marketing Automation and Web Operations teams for a global marketing center of excellence. You will oversee project execution, coach teams, and collaborate with cross-border stakeholders to deliver world-class digital marketing operations. Location- Bangalore (Hybrid) Your Future Employer A globally recognized organization known for its commitment to excellence in insurance, consulting, and risk management services. With a strong presence across continents, the company promotes a culture built on values, collaboration, and continuous learningnow expanding its digital marketing leadership team in India. Responsibilities Lead and manage the day-to-day operations of the Digital Marketing team, including scheduling, resourcing, and conflict resolution . Monitor team and individual KPIs, provide coaching, resolve issues, and identify training needs. Drive performance review processes with inputs on growth, skills, and improvement areas. Ensure accuracy and quality of work across Marketing Automation and Web Ops functions. Coordinate with cross-functional teams and stakeholders across geographies. Provide regular updates and reports to leadership. Maintain understanding of digital tools, industry best practices, and brand guidelines. Promote teamwork, innovation, and ownership across the GCoE digital marketing team. Requirements MBA or equivalent degree in Marketing. 8+ years of experience in Digital Marketing, with a minimum of 4 years in team management. Hands-on expertise in marketing automation, CRM (Salesforce preferred), CMS, web analytics, and social media tools. Strong verbal and written communication skills with a solution-oriented and empathetic leadership style. Familiarity with project management tools like Workfront and Microsoft Office Suite is a plus What is in it for you Lead a growing global team at the heart of digital transformation. Work closely with top-tier leadership in a high-impact role. Exposure to global digital marketing strategies, tools, and workflows. Shape the future of digital marketing operations in a collaborative and growth-driven environment. Competitive compensation and flexible work culture. Reach us: If you think this role is aligned with your career, kindly write me an email along with your updated CV at parul.arora@crescendogroup.in for a confidential discussion on the role. Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: We receive a lot of applications on a daily basis, so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated. Profile Keywords Digital Marketing Team Manager Jobs, Marketing Automation Jobs India, Web Operations Manager, Salesforce Marketing Cloud Jobs, Digital Marketing GCoE, Leadership Roles in Marketing, Digital Strategy Manager, Workfront Project Management, CRM and CMS Specialist, Digital Ops Jobs India, Crescendo Global Hiring, Senior Marketing Jobs.

Digital Marketing Manager Artfills Location: Thane (in-office) Experience: 38 years Type: Full-time About Artfills Artfills is a fast-growing startup on a mission to take high-quality Indian art learning to the world. From Kathak to Hindustani vocals, our platform has empowered over 15,000 learners across 12+ countries — with a 4.8/5 learner rating and growing rapidly. We blend deep artistic expertise with tech and performance-driven growth, and we’re now building our next growth chapter from Thane. --- Role Overview We’re hiring a sharp, hands-on Digital Marketing Manager to lead our paid growth, manage creative operations, and track performance across the full lead funnel — from ad click to conversion. You’ll play a key role in driving ROI and scaling our learner base globally. --- Key Responsibilities Run and optimize high-performing Meta (Facebook/Instagram) ad campaigns: targeting, budgeting, retargeting, A/B testing, and reporting. Own the full leads funnel — track user flow from click to trial to paid conversion, and drive improvements at each step. Build and maintain weekly performance reports and dashboards in Excel / Google Sheets Manage creative operations — work with designers and content teams to ensure delivery of timely, high-quality creatives. Work closely with the sales team to improve lead quality, CPL, and conversion efficiency. Support SEO efforts with the content and tech teams to improve organic visibility and inbound discovery. Continuously test and iterate on creatives, landing pages, formats, and messaging to maximize performance. --- What We’re Looking For 3–8 years of experience in digital marketing, with a strong command over Facebook Ads and performance data. Strong skills in Excel/Google Sheets for reporting, funnel tracking, and analysis. Experience managing creative workflows and aligning assets with campaign needs. Working knowledge of SEO fundamentals Familiarity with tools like Meta Ads Manager, Google Analytics, Tag Manager Data-first mindset and comfort with funnel metrics like CTR, CPL, ROAS, CAC, and LTV. Ownership mindset and ability to work across teams to hit targets. --- Why Join Artfills? Join a high-growth team shaping the future of Indian arts education Own your function and drive real impact from day one Work closely with founders in a creative + data-driven environment Be part of something meaningful — making Indian arts accessible, global, and joyful

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Senior Seo Executive for our client. Location:Nagpur, Mysore Experience: 2 to 8 yr Work type: Work from office Working days: 6 Days working Key Responsibilities : End to end execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact. Execution of Search Engine Optimization ( SEO) on a continuous basis. Execution of Social Media Marketing efforts Creation and execution of SMS and Email based marketing campaigns Continuous review and active management of website and other online assets Demonstrable experience in leading and managing SEO/SEM , marketing database, Email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Experience with A/B and multivariate experiments Making on-page and off-page optimization based on google guidelines. Solid knowledge of website analytical tools(ex. Google Analytics) Working knowledge of adserving tools. Strong analytical skills and data driven thinking (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

Function : Holidays Role : Category Manager Level : Senior Executive/Assistant Manager Location : Gurgaon About the Function With a deep understanding of Indian consumers' travel preferences, the Holidays team offers a vast range of holiday packages for destinations across the world. MMT Holidays is a leading name in the leisure travel space, serving over 3 lakh passengers annually. Our offerings span both domestic and international markets, catering to travelers across more than 50 destinations. With a strong focus on delivering exceptional travel experiences, we are a trusted choice for holiday packages. About the Role As a Category Manager Holidays , you will play a pivotal role in driving growth and innovation within the Holidays category. The role demands a strong strategic mindset, backed by deep market insights and competitive benchmarking, to shape category performance and business direction. You will lead high-impact initiatives, working cross-functionally with product, marketing, supply, and operations teams to ensure seamless execution and strategic alignment. A key responsibility will be to build performance dashboards that surface actionable insights, support data-driven decisions, and unlock new growth opportunities. In addition, you will be instrumental in enhancing the overall customer experience by identifying friction points and collaborating on solutions. The role also involves supporting leadership with data-backed recommendations to steer the business forward. What will you be doing: Developing and driving annual growth roadmaps by leveraging insights from traveler segments, market trends, competitive landscapes, customer value analysis, funnel performance, and experimental pilots Leading strategic, high-impact projects from ideation to execution, including building robust business plans and implementing phased rollouts aligned with the companys vision Delivering actionable insights and enabling cross-functional execution across supply, sales, marketing, product, and post-sales teams Designing, building, and refining performance dashboards and business intelligence tools to track progress against the annual operating plan Collaborating closely with Marketing, Sales, Revenue, and Product teams to accelerate growth and drive business outcomes Identifying and capitalizing on new growth opportunities through industry benchmarking and innovative strategies across related sectors Owning and optimizing the end-to-end customer journey to ensure an aspiration-led, seamless travel experience and differentiated market positioning Partnering with senior leadership to shape strategic priorities, support high-impact decision-making, and provide data-driven recommendations Qualification & Experience: A master’s degree from a reputed institute, along with 2 to 6 years of experience in managing a category within internet, e-commerce, travel organizations, or in a similar role. Key Success Factors for the Role: Strong collaboration skills with a proven track record of working effectively across Product, Tech, Supply, Marketing, and Sales functions. Sharp analytical thinking with a passion for data-driven problem solving and structured decision-making. Ability to think strategically while maintaining a strong execution focus to drive measurable business outcomes. Experience in scaling category portfolios and leading innovation-led growth initiatives. Ownership of end-to-end product journeys with a focus on cohort-specific experiences and customer-centric design. Agility to thrive in ambiguous environments, with a test-and-learn mindset and an iterative approach to driving performance improvements.

Job Description: Senior Manager - Growth (User Activation) Location: Noida/ Bangalore About Paytm Money: Paytm Money is India's leading investment platform, committed to making wealth creation simple, transparent, and accessible to millions of Indians. We offer a comprehensive suite of investment products, including Stocks, Mutual Funds, ETFs, NPS, and more, all delivered through a seamless and user-friendly digital experience. We are a fast-paced, innovative, and customer-centric organization looking for passionate individuals to join our mission. Role Overview: We are seeking a dynamic and results-oriented Senior Manager - Growth to own and significantly improve user activation for Paytm Money. In this critical role, you will be responsible for the entire activation leg of the user funnel, from the moment a user signs up to the point they become an active investor. You will define the vision, strategy, and execution plan to drive substantial growth in our active user base. This role requires a blend of analytical rigor, strategic thinking, product understanding, and exceptional execution skills. Key Responsibilities: Own Activation Metrics: Take complete ownership of the user activation metric. Define, track, and report on daily/weekly/monthly activation numbers and key performance indicators (KPIs). Develop Activation Vision & Strategy: Develop a clear vision and a comprehensive strategy to significantly uplift user activation rates. Identify key friction points and opportunities within the activation funnel. Data-Driven Insights & Experimentation: Continuously analyze user behavior data to generate actionable insights. Design and execute A/B tests and experiments to optimize activation flows, communication, and user journeys. Cross-Functional Collaboration: Product Partnership: Work closely with the product team to define the product roadmap and features that enhance user activation. Translate activation strategies into clear product requirements. Stakeholder Management: Liaise with various internal stakeholders (Marketing, Data Science, Engineering, Design, Business Heads) to align on activation goals and drive initiatives. Communication & Design Strategy: Develop and own the communication strategy (in-app messages, push notifications, emails, SMS) and work with design teams to create compelling user experiences that guide users towards activation. Go-To-Market (GTM) Strategy: Leverage your understanding of GTM strategies to effectively launch new activation-focused features and campaigns. Funnel Optimization: Deeply understand the user journey and identify drop-off points. Implement strategies to improve conversion at each step of the activation funnel. Reporting & Analysis: Regularly report on activation performance to senior leadership, highlighting trends, insights, and the impact of various initiatives. Desired Skills and Experience: Experience: 3+ years of experience in a Product Marketing, Growth, or Product Management role, specifically within the consumer app domain . Funnel Management: Proven track record of owning and improving a key metric in a user funnel, with a strong preference for experience in user activation or onboarding. Analytical Skills: Strong analytical and problem-solving skills. Proficient in using analytics tools (e.g., Mixpanel, Amplitude, Google Analytics, SQL) to derive insights and make data-driven decisions. Strategic Thinking: Ability to think strategically and develop a long-term vision for user activation while being able to break it down into actionable short-term plans. Collaboration & Communication: Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively with diverse teams and stakeholders. Execution Excellence: A hands-on approach with a strong bias for action and a proven ability to manage multiple projects and deliver results in a fast-paced environment. GTM Understanding: Solid understanding of Go-To-Market strategies and campaign execution. Preferred Qualifications: Stock Broking/Fintech Background: Experience in the stock broking, wealth management, or broader fintech industry is a significant plus. MBA: An MBA from a reputed institution is preferred. Why Join Us? Impact: Play a pivotal role in shaping the growth trajectory of one of India's largest investment platforms. Innovation: Work in a dynamic environment that encourages innovation and experimentation. Growth: Opportunity to learn and grow with a talented and passionate team. Culture: Be part of a vibrant and inclusive work culture. If you are passionate about driving growth, deeply understand user behavior, and are excited by the opportunity to make investing accessible to millions, we would love to hear from you!

Job Description Were looking for a Performance Marketing Manager to lead and scale all paid campaigns for Quicoo , a bold new super app launching across Rideshare and Courier verticals in Australia. This is a remote full-time role (India-based) where you’ll take full ownership of paid user acquisition , optimize campaign ROIs , and drive installs, leads, and conversions across Meta, Google, and app platforms. You’ll work directly with a fast-moving team focused on results, not fluff. Key Responsibilities: Plan, launch, and manage performance marketing campaigns across Google Ads, Meta Ads, and UAC (App campaigns). Drive customer installs, driver signups, and business leads through strategic ad funnels. Optimize CPI, CPL, CAC, CTR, CPM, ROAS using data-driven experimentation and daily campaign insights. Build custom audiences, retargeting flows, and A/B tests across creative formats and platforms. Work with the creative/content team to produce high-performing visuals and copy. Track and report on campaign performance through dashboards and marketing audit scorecards. Own and manage the entire paid growth engine from top-of-funnel traffic to bottom-line results. Required Skills: 3–6 years of experience in performance marketing , preferably in B2C, mobile-first businesses. Proven expertise in Meta Ads, Google Ads, and App Install Campaigns (UAC) . Deep understanding of marketing KPIs: CAC, LTV, CTR, CPM, CPI, CPL, ROAS . Hands-on experience using GA4, Firebase, Mixpanel , or equivalent tools. Familiarity with UTM tracking, attribution tools (Branch, AppsFlyer), and funnel performance audits . Ability to work independently, meet weekly goals, and iterate based on data insights. Preferred Qualifications: Graduate in any discipline (Marketing, Business, or Communications preferred) MBA/PGDM in Marketing or Digital Marketing is a plus (not mandatory) Prior experience in rideshare, courier, mobility, or on-demand tech products is a strong bonus Perks: 100% remote role – work from anywhere in India Competitive monthly compensation Direct ownership of growth performance and outcomes Freedom to test, fail, and scale fast Be part of a global team launching in real cities with real-world impact

Conversion Rate Optimization (CRO) Manager Were seeking an experienced and data-driven CRO Manager to lead our website and funnel optimization efforts. In this role, you will own the end-to-end CRO strategy with the goal of improving user journeys, maximizing onsite conversions, and driving revenue growth. The ideal candidate comes from an e-commerce background, understands the customer lifecycle, and is fluent in A/B testing, analytics, and UX best practices. Key Responsibilities: Own and execute CRO strategies to improve conversion metrics across web and mobile platforms. Analyze user behavior using tools like Google Analytics, Hotjar, and heatmaps to identify friction points and drop-offs. Design and run A/B, split, and multivariate tests (using tools like VWO, Optimizely, or Google Optimize) to validate hypotheses. Develop data-backed hypotheses for funnel improvements across PDPs, cart, checkout, and other key user flows. Collaborate closely with UX/UI designers, developers, and performance marketing teams to implement and iterate on test findings. Conduct post-test analysis to extract actionable insights and translate them into long-term site improvements. Monitor and report on key metrics such as conversion rate, bounce rate, average order value (AOV), and customer acquisition cost (CAC). Stay up-to-date with the latest CRO trends, tools, and e-commerce benchmarks. Requirements: 56 years of proven experience in conversion rate optimization, ideally in a high-traffic e-commerce environment. Strong analytical skills with proficiency in tools like Google Analytics, Mixpanel, GA4, etc. Hands-on experience with CRO tools such as VWO, Optimizely, Google Optimize, AB Tasty, or similar. Strong understanding of UX/UI principles, customer psychology, and user journey mapping. Ability to structure and run experiments using statistical significance. Experience working with cross-functional teams including marketing, product, design, and engineering. Excellent communication and presentation skills. Preferred Skills: Experience optimizing for mobile web and app funnels. Familiarity with HTML/CSS/JavaScript basics (not mandatory but helpful). Knowledge of personalization strategies and tools (e.g., Dynamic Yield, Insider). Experience working in fast-paced D2C or marketplace models. Why Join Us: Be part of a data-first, customer-centric e-commerce brand. Directly impact business growth by shaping the digital customer experience. Work with passionate, high-performing teams across product and growth.

About mPokket mPokket is a mobile app based lending platform that provides instant and paperless loans. We currently provide micro loans to college students and working professional in India. Our technology architecture and processes allow us to seamlessly onboard users, assess risk, and disburse and collect funds without any physical interface with our customers. Our employees are our most important asset and youll be part of the team who will ensure we have a happy and productive workplace where everyone works to realize our established mission and objectives. We are looking for a talented and self-driven Mid-Level Product Manager to join our dynamic team. This role is ideal for someone who thrives in a fast-paced environment, has a strong bias towards action, creative problem solver, and very detail oriented. Responsibilities • User Journey and Behavior Analysis: Understand and map out user journeys, behaviors, and pain points to inform product development and enhancements. • Funnel and Metrics Management: Analyze product funnels and metrics to identify areas for improvement and optimize user engagement and conversion rates. • Product KPIs: Define, track, and report on key product performance indicators to measure success and inform strategic decisions. • Agile Methodology: Utilize Agile practices to manage product development cycles, including sprint planning, backlog prioritization, and daily stand-ups. • Collaboration: Work closely with engineering, design, marketing, and customer support teams to ensure successful product launches and iterations. • Tool Proficiency: Use product management tools and analytics platforms to track progress, gather insights, and make data-driven decisions. • Problem Solving: Navigate and thrive in a chaotic environment, adapting to changing priorities and addressing challenges with creative solutions. • User-Centric Approach: Champion the user experience, ensuring that user feedback and insights drive product improvements. What are we looking for in you? • Experience: 3-6 years of product management experience, preferably within the fintech industry. • Education: Bachelor's degree in Technology, Business or a related field. If you have prior programming experience, that is a plus. • Analytical Skills: Strong analytical abilities with experience in using data to drive product decisions. • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively. • Technical Proficiency: Familiarity with product management tools, analytics platforms, software engineering processes and system design thinking. • Agile Expertise: Hands-on experience with Agile methodologies and practices. • Problem-Solving: Ability to thrive in a fast-paced, chaotic environment and manage multiple priorities effectively. • Customer Focus: Deep understanding of user journeys and the ability to translate user needs into actionable product requirements.

Key Responsibilities: 1. Lead Generation Campaigns: Plan and execute multi-channel campaigns to generate high-quality leads for sales. Identify and refine target audiences through market research and data analysis. Optimize campaigns to increase lead quality and reduce cost per lead (CPL). 2. Paid Media Management (PPC): Strategize and run paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and emerging platforms. Conduct A/B testing on ad copy, visuals, and targeting to maximize conversions. Monitor ad performance metrics and make real-time adjustments for optimal ROI. 3. Organic Growth Initiatives: Develop SEO strategies for enhanced organic visibility and tra c. Create social media strategies that drive engagement, awareness, and lead generation. Collaborate with content creators to develop SEO-rich and shareable material. 4. Email Marketing Campaigns: Build and execute email campaigns to nurture leads and boost conversion rates. Segment email lists for targeted communication and better engagement. Track email performance metrics and optimize for higher open and click-through rates. 5. Data Analytics and Reporting: Use tools like Google Analytics, HubSpot, SEMrush, and Data Studio to analyze campaign performance. Generate actionable insights and recommend strategies for improvement. Prepare detailed reports on campaign KPIs, ROI, and other metrics for stakeholders. 6. Continuous Innovation: Stay updated with the latest trends in performance marketing, digital tools, and competitor strategies. Experiment with new ad formats, platforms, and targeting options.