43 Funnel Analysis Jobs

As an ideal candidate for the role, you will be responsible for configuring and maintaining CJA Connections, Data Views, and binding dimensions aligned with AEP schemas. You will play a crucial role in creating and managing calculated metrics, filters, and segments to meet stakeholder reporting requirements. Your expertise will be utilized in developing dashboards and reports for key business KPIs like funnel analysis, pathing, attribution, and retention. It will be your responsibility to ensure data integrity, stitching accuracy, and reporting logic by validating against Adobe Analytics where applicable. Collaboration with AEP developers and data engineers will be essential to guarantee successful data ingestion and preparation. Furthermore, you will provide assistance to business users and analysts in interpreting dashboards and utilizing CJA effectively. Qualifications & Skills: - Must-Have: - 3+ years of experience with CJA and Adobe Analytics. - Proficiency in configuring Data Views, calculated metrics, and Workspaces in CJA. - Good understanding of AA Source Connector, identity stitching, and profile merging. - Strong skills in data validation, segmentation, and visual storytelling through dashboards. - Comfortable working cross-functionally with business and technical teams. - Nice-to-Have: - Experience with AA to CJA migration tools such as Component Migration Tool. Feel free to showcase your expertise in CJA and Adobe Analytics, along with your proficiency in data validation, segmentation, and collaboration skills. Your ability to interpret dashboards and work effectively with both business and technical teams will be key to success in this role.,

Role & responsibilities: Plan, launch, and optimize paid campaigns on Meta, Google Ads, and LinkedIn. Manage and improve CPL, CTR, ROAS, and lead-to-enrollment metrics. Conduct audience research, competitor analysis, and A/B testing. Build and manage webinar, demo, and call-booking funnels. Ensure seamless lead flow across ads, CRM, email, and WhatsApp. Collaborate with design/content teams for creatives and landing pages. Set up automation and integrations using tools like Zapier and Pabbly. Manage email automation via ConvertKit, ActiveCampaign, etc. Run WhatsApp automation through AiSensy, WATI, and similar tools. Track, analyze, and report performance with GA, GTM, and dashboards. Optimize campaigns, funnels, and automation flows for better results. Ensure accurate setup of tracking pixels, events, and conversions. Run campaigns for both client and in-house agency growth. Stay updated with PPC and funnel marketing trends in EdTech. Preferred candidate profile: 23 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads. Strong understanding of funnels (webinar/demo/call booking). Experience with Zapier/Pabbly integrations. Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.). Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.). Strong analytical skills and ability to optimize CPL, CTR, ROAS. Experience in EdTech campaigns is a big plus.

Role & responsibilities: Campaign Strategy & Execution * Plan, launch, and optimize paid campaigns across *Google Ads (Search, Display, UAC), Meta (Facebook/Instagram), and YouTube* to drive app installs and first bookings. * Create and manage campaign structures, ad sets, creatives, and landing pages with focus on conversion. * Build and execute remarketing funnels for users who install but dont book. Budget & Performance Management * Own daily and monthly budget allocation (XX per day) and maximize ROI. * Monitor key metrics: CPI, CPA, ROAS, CTR, conversion rates, and LTV of acquired users. * Continuously optimize campaigns to lower cost per acquisition and scale efficiently. Creative & Messaging * Work with designers to develop compelling ad copies, banners, and videos. * Run A/B tests on creatives, headlines, offers, and call-to-action buttons. Data & Analytics * Use Google Analytics, Firebase, AppsFlyer/Branch (or similar MMPs) to track funnel performance. * Analyze user cohorts to understand retention and repeat booking behavior. * Prepare weekly and monthly performance reports for management. Collaboration * Coordinate with Product and Tech teams to improve app onboarding and conversion rates. * Work with Operations to sync promotions with available service capacity. Preferred candidate profile * 3–6 years of experience in *performance marketing / digital ads* for a *mobile app-first business*. * Hands-on experience with *Google Ads, Meta Ads Manager, and YouTube campaigns*. * Strong understanding of app install campaigns, remarketing, attribution, and cohort analysis. * Data-driven, analytical, and comfortable with numbers & dashboards. * Experience in a startup/marketplace / service-based platform is a plus.

About the job We are looking for a driven D2C Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform. Key Responsibilities: Performance Analysis & Optimization: Conduct in-depth analysis of website performance, user behavior, and conversion metrics. Identify opportunities for improvement and implement strategies to optimize the customer journey. Develop and execute A/B tests to validate hypotheses and improve conversion rates. Strategic Planning & Execution: Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies. Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility. Stay up to date with industry trends, emerging technologies, and best practices in ecommerce optimization. Content & Campaign Management: Work closely with the in-house content creation team to ensure that all digital content is optimized for performance. Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives. Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions. Data-Driven Insights: Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health. Provide actionable insights and recommendations based on data analysis. Monitor and analyse competitor activities and market trends to identify new opportunities. Qualifications: Exceptional communication and interpersonal skills and fluent in English. MBA in Marketing, Business, Analytics, or a related field. Excellent project management skills and the ability to manage multiple projects simultaneously. Strong analytical skills with the ability to interpret data and make data- driven decisions. Proven experience in ecommerce optimization, digital marketing, or a similar role. Experience with Shopify or other ecommerce platforms is a plus. A proactive, results-oriented mindset with a passion for continuous improvement.

Imagine yourself doing meaningful work that makes an everyday impact on the world around you, growing your expertise and expanding your skillset with every project, and owning your ambition to fuel your career growth. Join a company with a proven track record of success and an exciting future like OTT HydroMet, where you'll have the chance to shape the future of your career and the future of our planet. OTT HydroMet, a Veralto company, is dedicated to creating critical water and weather solutions that ensure a safer future for all. As part of a collaborative and diverse team, you'll work with engineers, scientists, marketers, and researchers who are driven by problem-solving and inventive thinking. By partnering with customers worldwide, OTT HydroMet helps detect floods, improve solar power efficiency, protect the environment, and save lives. We offer competitive vacation days, flexible working hours, professional onboarding and training opportunities, a powerful team looking forward to working with you, career coaching and development opportunities, health benefits, and retirement savings programs. As the Marketing Insights Analyst II reporting to the Digital Marketing Technology Supervisor, you will lead data-driven initiatives across marketing, product, and strategic planning. Your responsibilities will include: - Designing and maintaining dashboards in Power BI, Tableau, and Google Data Studio - Analyzing campaign performance, attribution models, and funnel metrics - Using SEMrush, Screaming Frog, and Adobe Analytics to uncover insights - Integrating SaaS tools and data into BI platforms and ensuring data quality - Conducting deep-dive analysis using SQL, R, and advanced Excel - Leading A/B testing and performance optimization efforts - Translating business questions into analytical frameworks and presenting findings to stakeholders - Providing SEO and PPC insights to digital marketing teams Qualifications required for this role: - 3+ years of experience in marketing analytics, business intelligence, or a related role - Proficiency in SQL, Power BI/Tableau/Google Data Studio, and advanced Excel - Hands-on experience with digital marketing tools such as Adobe Analytics, SEMrush, and Screaming Frog At Veralto, we value diversity and the unique perspectives contributed by our associates, customers, and shareholders. We are committed to creating a work environment where purpose meets possibility and where your work has a meaningful impact on essential resources. Please note that we do not accept unsolicited assistance from headhunters or recruitment firms for any of our job openings. All submissions without a valid, signed search agreement will be deemed the sole property of Veralto and its companies.,

About RISA Labs Cancer patients face not just a disease, but a broken system where delays in treatment are common due to outdated, error-prone workflows. RISA Labs is changing that with our Business Operating System as a Service (BOSS) - a powerful platform built for the vertical complexity of healthcare, that transforms healthcare operations. Unlike simple automation tools, BOSS breaks down complex workflows into small tasks, managed by smart AI agents like LLMs, digital twins, and reinforcement learners. This creates a digital workforce that doubles the efficiency of healthcare teams, letting a 1,000-person institution operate like it has 2,000 staff overnight. Founders RISA was founded by Kshitij Jaggi and Kumar Shivang, IIT Kanpur alumni with a proven track record from their previous healthcare startup, Urban Health. Their vision is to streamline oncology care through cutting-edge technology. Funding RISA Labs is backed by $3.5 million in seed funding, led by Flipkart co-founder Binny Bansal, with support from Oncology Ventures, General Catalyst, z21 Ventures, Odd Bird VC, and angel investor Ashish Gupta. Role Overview You will own the strategy and execution of initiatives that directly fuel pipeline growth, customer acquisition, and revenue impact. Youll lead targeted outreach to decision-makers, manage the sales pipeline end-to-end, and drive go-to-market strategies for new products and features. This role demands close cross-functional collaboration with product, sales, marketing, and leadership to deliver scalable, high-impact growth in a fast-paced environment. Roles & Responsibilities Lead Strategic Outreach - Drive personalized LinkedIn and account-based campaigns to engage decision-makers and generate qualified leads Own the Sales Pipeline - Manage end-to-end lead generation, conversion, and acceleration to ensure revenue growth Execute GTM Strategies - Plan and deliver product launches and feature rollouts with aligned messaging across teams Content & Thought Leadership - Develop case studies, insights, and webinars that position RISA as an industry leader Sales Enablement - Create and refine tools (battlecards, ROI calculators, one-pagers) to support high-value deal closure Leverage Customer Insights - Collect and apply feedback to improve positioning, offerings, and GTM impact Cross-Functional Collaboration - Partner with leadership, product, sales, and marketing to drive efficient, scalable growth Qualifications 3 to 5 years of experience in product management, growth, or related roles at a B2B SaaS, AI, or healthcare technology company Strong analytical mindset with hands-on experience in funnel analysis, A/B testing, and data-driven decision making Proven ability to design and run growth experiments across acquisition, activation, retention, and monetization Excellent communication and collaboration skills; able to work effectively with cross-functional teams (Product, Marketing, Sales, and Engineering) Comfort with growth and analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, HubSpot/Salesforce) and light SQL/spreadsheet modeling Entrepreneurial drive and a passion for building scalable solutions that improve outcomes in healthcare Show more Show less

The role of Head of Marketing and Business Development in RMS, located in Bangalore, involves leading the Marketing, Business Intelligence, Applications, and CRM functions for RMS India. The primary focus is on aligning strategies with APAC-level initiatives, shaping market positioning, driving growth in Light Microscopy (LM) and Electron Microscopy (EM) sectors, and ensuring the successful execution of business development and marketing programs. As the Head of Marketing and Business Development, you will collaborate closely with the Country Head and APAC leadership to define and implement Mid-Term Planning (MTP) priorities, enhance funnel growth, improve customer engagement, and achieve measurable ROI across various campaigns, applications, and strategic initiatives. Your responsibilities include directing BD, Marketing, Application, and CRM teams to deliver growth, profitability, and market share gains, developing and executing sector-focused strategies aligned with ZEISS India and APAC goals, designing tailored campaigns for lead generation and conversion outcomes, tracking performance metrics, and acting as a growth strategy partner to local and regional leaders. To excel in this role, you must possess strategic thinking abilities, strong commercial acumen, and market insight. Leadership experience in BD or marketing within B2B technical/scientific markets is essential, along with proficiency in cross-functional collaboration, stakeholder management, KPI analysis, and ROI measurement. Effective communication and influencing skills are crucial for engaging with technical and leadership audiences. The successful candidate for this position should hold an MBA in General Management or Marketing with a science background (biology, chemistry, materials science, or physics) and have 12 to 15 years of relevant experience, including at least 5 years in a leadership role. Key performance indicators include the volume and quality of qualified leads, funnel growth and conversion rates, sector revenue contribution, campaign effectiveness, and timely delivery of MTP initiatives. Overall, the Head of Marketing and Business Development plays a vital role in driving growth and profitability for RMS India by leading strategic marketing and business development initiatives, fostering collaboration across teams, and ensuring the successful implementation of key strategies within the organization.,

The Adobe Analytics & Customer Journey Analytics Expert is responsible for designing, implementing, and optimizing digital analytics solutions to deliver actionable insights across web, mobile, and omnichannel experiences. This role bridges technical implementation and business strategy, ensuring data accuracy, advanced analysis, and insight-driven decision-making. You will be responsible for: Designing and maintaining Solution Design References (SDRs) for Adobe Analytics implementations. Configuring and managing report suites, eVars, props, events, classifications, and processing rules. Setting up and managing Connections and Data Views in Customer Journey Analytics (CJA). Implementing data collection tags using Adobe Launch or other tag management systems. Defining and implementing cross-device tracking and identity stitching strategies. Integrating online and offline datasets (POS, CRM, marketing platforms) into CJA via Adobe Experience Platform. Applying and maintaining data governance, compliance, and privacy standards (GDPR, CCPA). Building and maintaining interactive dashboards in Analysis Workspace and CJA. Developing attribution models, funnel/pathing analyses, and providing actionable insights. Partnering with Adobe Target & personalization teams for A/B testing and campaign optimization. Collaborating with marketing, product, UX, and development teams to align analytics with business goals. Training internal teams on using Adobe Analytics and CJA effectively. Staying updated on Adobe Analytics & CJA feature releases, industry trends, and best practices. Requirements: 3 - 7+ years of experience in web/digital analytics, with proven hands-on Adobe Analytics & CJA expertise. Proven expertise in Adobe Analytics (eVars, props, events), CJA (Connections, Data Views), Adobe Experience Platform, and Adobe Launch. Strong grasp of segmentation, attribution modeling, funnel analysis, and statistical analysis. Ability to translate raw data into business-ready insights with clear recommendations. Excellent communication skills with the ability to enable and upskill stakeholders. Strong business acumen and comfort collaborating with cross-functional teams. A track record of troubleshooting tracking/reporting issues and ensuring data quality. Preferred Skills: Working knowledge of SQL, API integrations, and predictive modeling. Experience with cross-device tracking and identity stitching strategies. Familiarity with data governance and compliance standards. Exposure to optimization and personalization initiatives using Adobe Target or similar tools.,

Role & responsibilities: This role will play a pivotal role in driving top-of-funnel growth through inbound and outbound lead generation, digital prospecting, and funnel performance optimization. This role will manage all digital sales channels, leveraging performance marketing and automation tools to generate, qualify, and convert leads to revenue. The individual will collaborate cross-functionally with the sales team to ensure consistent pipeline quality, hygiene, and impact on commercial outcomes. JOB ROLE & RESPONSIBILITIES: Own and drive inbound digital channels including website, events, and performance marketing Execute outbound prospecting using relevant tools and targeted databases Qualify initial interest and readiness of leads before handing over to sales teams via CRM tool Ensure seamless handover of marketing-generated leads to sales with complete context and clean data capture Regularly track and update lead lifecycle stages including rejections, future prospects, and sales activity Collaborate closely with Sales teams to align on lead assignments, conversion metrics, and feedback loops Monitor and improve funnel performance using data-driven insights and KPIs Maintain CRM hygiene and tracking rigor to ensure accurate reporting and pipeline visibility Optimize cost-per-lead and lead-to-opportunity conversion through testing and performance marketing levers SKILLS AND KNOWLEDGE REQUIREMENTS Hands-on experience in performance marketing execution (Google, Meta, LinkedIn Ads) Strong grasp of lead generation strategy, automation, and digital prospecting tools (LinkedIn Sales Navigator) CRM proficiency (Salesforce) with a focus on data hygiene and lead tracking Analytical mindset with the ability to monitor and improve funnel performance Strong written communication for outbound messaging and campaign management Proven ability to work collaboratively across sales and marketing functions Understanding of logistics industry buyer personas is preferred Educational Qualifications: MBA or equivalent postgraduate degree in Business, Marketing, or related field Relevant Experience: 5-7 years of experience in digital sales, growth marketing (agency background preferred) Proven experience managing inbound and outbound sales funnels Prior exposure to logistics, SaaS, or B2B sales preferred Competencies: Lead Generation & Funnel Ownership Performance Orientation & ROI Thinking Collaboration & Stakeholder Engagement Prospecting & Outreach Strategy CRM Discipline & Process Management Customer Persona Understanding & Segmentation

About PhonePe Group: At PhonePe, we prioritize creating a conducive environment for you to excel in your work every day. Empowering individuals to take ownership of their tasks right from the beginning, we foster a culture that values enthusiasm towards technology. If you are passionate about developing impactful technology, collaborating with brilliant minds, and pursuing your aspirations with purpose and efficiency, PhonePe is the place for you. Travel & Transit on PhonePe App: PhonePe envisions a future where individuals no longer require cash or cards for their transactions. Through technological innovation, disruptive solutions, and unwavering customer focus, we aim to facilitate this transformation. To enhance user experience in travel services, we have partnered with leading OTA players to exclusively feature their services on the PhonePe app. Our goal is to establish PhonePe as a comprehensive travel platform catering to daily commute needs. Category Analyst- Travel & Transit Categories (On-deck): As a Category Analyst for Travel & Transit categories at PhonePe, you will be responsible for various key tasks: - Managing user acquisition, partner growth, category deepening, funnel analysis, and product enhancement. - Executing strategic campaigns, assessing their impact, and understanding customer journeys for experience optimization. - Overseeing all business metrics of the category, driving growth initiatives, and collaborating with stakeholders for consumer adoption plans. - Conducting experiments to drive growth, working closely with internal teams, and identifying and resolving blockers across functions. - Building relationships with partners, monitoring conversion rates, and providing recommendations for enhancing conversion in the funnel. - Collaborating with different functional teams for financial planning, understanding the travel & transit landscape, and managing category revenues effectively. P&L Management: - Responsible for managing category top-line and revenues, as well as annual & monthly planning activities. Eligibility: - Ideal candidates should possess an MBA/B.Tech from Tier-1/2 institution with at least 1 year of overall experience, including 1-2 years of relevant travel/transit and industry experience. - Prior experience in partnership management, sales, or business development domains, especially in the travel/transit space, is preferred. PhonePe Full-Time Employee Benefits: As a full-time employee at PhonePe, you will have access to a range of benefits such as insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. These benefits are designed to support your holistic well-being and professional growth. Join us at PhonePe for a fulfilling career experience where you can collaborate with exceptional individuals, explore diverse roles, and contribute to a dynamic business environment. To learn more about PhonePe, visit our blog and discover the exciting opportunities that await you here. Life at PhonePe: Stay updated on the latest news and developments at PhonePe through our regular media coverage and stay connected with the vibrant community at PhonePe.,

Job Title: Performance Marketing Executive (Remote, Part-Time/Full-Time) Company: QuantalHQ (www.quantalhq.com) Role Overview: We are seeking a Performance Marketing Executive with 1-2 years of experience, specifically in running paid campaigns for online course selling (edtech/e-learning). This is a remote role with flexibility for part-time as well. The ideal candidate should be passionate about digital marketing, highly analytical, and results-driven, with hands-on experience in scaling paid advertising campaigns across Google, Meta, and other platforms. Key Responsibilities: - Plan, execute, and optimize paid campaigns for course selling and lead generation on Google (Search, YouTube, PMax, Demand Gen) and Meta Ads. - Manage campaign budgets efficiently, ensuring maximum ROI and consistent performance. - Conduct competitor analysis, keyword research, and audience targeting to increase enrollments. - Write compelling ad copies, coordinate with creative teams, and run A/B tests for better conversion. - Analyze campaign results, prepare detailed performance reports, and provide actionable insights. - Support SEO, on-page optimization, and website management (WordPress/Shopify). - Communicate effectively with clients and internal teams to ensure alignment on course-selling objectives. Requirements: - Mandatory: Proven experience in running course selling / edtech paid campaigns (Google & Meta). 1 - 2 years of experience in Performance Marketing / Paid Advertising. - Proficiency in Google Ads (Search, YouTube, PMax, Demand Gen) and Meta Ads. Strong copywriting and creative communication skills. Hands-on experience with WordPress & Shopify websites (preferred). - Knowledge of SEO tools (Ahrefs, Ubersuggest, Keyword Planner) is a plus. Strong analytical skills with the ability to interpret campaign data and optimize performance. - Ability to work independently in a remote setup with excellent time management. Perks & Benefits: - Flexible remote working (part-time or full-time). - Opportunity to work on high-scale course-selling campaigns. - Exposure to diverse industries and international clients. - Collaborative and innovative team culture.

As a Meta Ads Specialist at Herbalmax, you will play a crucial role in elevating our digital marketing efforts by overseeing and optimizing paid advertising campaigns across Meta platforms, specifically Facebook and Instagram. Your main objective will be to enhance ad performance, increase Return on Ad Spend (ROAS), and boost customer acquisition through data-driven strategies. Your responsibilities will include developing, managing, and fine-tuning Meta ad campaigns to maximize performance and conversions. Conducting in-depth A/B testing on creatives, copy, and targeting will be essential to enhance campaign effectiveness. Analyzing campaign performance metrics to derive actionable insights for continuous improvement will also be a key part of your role. You will work on implementing audience segmentation and retargeting strategies to drive engagement and conversions effectively. Collaboration with the creative team will be necessary to ensure that the ad creatives and messaging are compelling and aligned with the campaign goals. It will be crucial for you to stay updated with Meta advertising trends, policies, and best practices to ensure that our campaigns remain cutting-edge. Monitoring ad spend and budget allocation to ensure efficient resource usage for maximum Return on Investment (ROI) will also be part of your responsibilities. To qualify for this role, you should have at least 2 years of experience in managing Meta ad campaigns on Facebook and Instagram. A proven track record of scaling paid campaigns with a strong focus on ROI is required. Hands-on experience with Meta Ads Manager, pixel tracking, and audience insights is essential. Strong analytical skills, proficiency in tools like Google Analytics, Excel, or reporting tools, knowledge of A/B testing, conversion rate optimization, and funnel analysis are also necessary. While experience in the health & wellness industry is preferred, it is not mandatory. Your ability to thrive in a fast-paced, performance-driven environment will be critical for success in this role.,

You are invited to join PioneerEcorp as an Advertising Specialist in Chennai on a full-time basis. We are seeking a skilled individual proficient in Google Ads & Meta Ads to develop and enhance high-converting advertising campaigns aimed at generating qualified leads and boosting sales. The perfect candidate will possess expertise in performance marketing, PPC management, and conversion optimization. Your responsibilities will include developing, launching, and overseeing successful Google Ads & Meta Ads campaigns focused on lead generation and sales. This involves conducting thorough keyword research, audience targeting, and competitor analysis. Your role will also encompass optimizing campaigns to enhance Click-Through Rate (CTR), Conversion Rate (CVR), and Return on Ad Spend (ROAS). A/B testing of ad creatives, copy, and landing pages will be essential to maximize conversions. Furthermore, implementing and managing remarketing and lookalike audiences for improved engagement will be part of your duties. Monitoring campaign performance using Google Analytics, Meta Business Suite, and UTM tracking is crucial. Effective management of ad budgets to maximize ROI while minimizing Cost Per Acquisition (CPA) is also a key responsibility. Troubleshooting ad policy violations, account suspensions, and performance drops will be part of your daily tasks. Providing detailed performance reports and suggesting improvements based on the insights are essential. Staying updated on Google Ads & Meta Ads algorithm changes and industry trends is necessary to excel in this role. The ideal candidate should have proven experience in Google Ads & Meta Ads, demonstrating a successful track record in lead generation campaigns. A strong understanding of bidding strategies, campaign structuring, and audience segmentation is required. Hands-on experience with Google Tag Manager, Google Analytics, Facebook Pixel, and UTM tracking is essential. Proficiency in A/B testing, conversion rate optimization (CRO), and funnel analysis is preferred. The ability to manage multiple campaigns efficiently and optimize ad spend effectively is crucial. Experience in e-commerce and B2B/B2C lead generation is an added advantage. Possession of Google Ads & Meta Ads certifications is also preferred. If you are ready to take on this exciting opportunity, please apply by sending your portfolio and resume to sadeep@pioneerecorp.com. Join us in shaping the future of digital marketing at PioneerEcorp. #googleads #hiring #digitalmarketing #adspecialist #jobopening #pioneerecorp #metaads #2025hiring #jobopportunity,

Job description Job Title: Digital Marketing Campaign Manager (Paid Ads: Meta, Google & Email) Location: Somajiguda, Hyderabad Department: Digital Marketing Employment Type: Full-time About the Role: We are looking for an experienced Digital Marketing Campaign Manager with a strong background in running and managing high-budget paid campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search, Display, YouTube), and Email Marketing. The ideal candidate will have at least 5 years of hands-on experience in paid campaign execution, budget management, and performance optimization. This role requires a strategic thinker and analytical problem-solver who can maximize ROI and scale campaigns effectively. Key Responsibilities Design and execute paid media strategies across Meta, Google, and email platforms. Allocate and manage large advertising budgets efficiently to achieve business goals. Develop audience segmentation, targeting, and ad copy/creative direction. Set up, monitor, and optimize campaigns to maximize CTR, conversion rates, and ROAS. Perform A/B testing on creatives, landing pages, and funnels. Implement advanced tactics like retargeting, lookalike audiences, and smart bidding. Use Google Analytics, GA4, GTM, and campaign dashboards to monitor KPIs. Provide detailed reports on campaign performance, CAC, ROI, and funnel metrics. Recommend actionable insights for scaling campaigns. Plan and execute targeted email marketing campaigns (Mailchimp, HubSpot, SendGrid). Manage automation, personalization, and lead-nurturing workflows. Track open rates, CTR, conversions, and improve deliverability. Work with design/content teams for high-performing creatives and landing pages. Partner with sales/product teams to align campaigns with organizational goals. Stay up to date with digital marketing trends, algorithms, and ad platform updates. Required Skills & Qualifications Bachelors degree in Marketing, Business, or related field. Minimum 5 years hands-on experience managing and optimizing large paid media budgets. Proven success in Google Ads, Meta Ads, and email campaign platforms. Strong analytical skills and ability to interpret complex campaign data. Experience with advanced bidding strategies, attribution models, and funnel optimization. Proficiency in Google Ads Manager, Meta Business Manager, GA4, and email automation tools. Knowledge of SEO and organic growth strategies is a plus. Soft Skills Strong communication, leadership, and presentation abilities. Highly detail-oriented with a data-driven approach. Ability to manage multiple campaigns simultaneously under tight deadlines. Strategic thinker with problem-solving mindset. Compensation & Benefits Competitive salary with performance-based bonuses. Professional growth opportunities with leadership potential. Dynamic, fast-paced work environment with global exposure. How to Apply Send your updated resume and a brief note on why youre a great fit to hcm@bizionictech.com, savyasri@bizionictech.com. Include links to your GitHub, portfolio, or notable projects if available.

As a Lead Product Analyst at our company based in Noida, you will play a pivotal role in our dynamic product team by spearheading data-led product strategies and insights across various product lines. Your responsibilities will encompass leading analytical endeavors, guiding product direction with actionable insights, and mentoring a team of analysts while collaborating closely with cross-functional stakeholders. This strategic position is tailored for an individual who can effectively merge data with business and product vision to drive tangible outcomes. Your primary duties will include: Strategic Data Analysis & Reporting: - Taking charge of end-to-end product analytics to assess product performance, identify significant trends, and propose actionable enhancements. - Crafting and managing advanced dashboards and reports utilizing tools such as Excel, SQL, Python, BigQuery, Power BI, and Google Analytics (GA4). - Defining and monitoring key performance indicators (KPIs) aligned with business objectives, and proactively highlighting opportunities and risks. Advanced Market & User Research: - Conducting thorough market and competitor research to shape product strategy. - Analyzing customer feedback, usage data, and behavioral cues to unearth user needs and pain points. - Keeping abreast of industry trends, benchmarks, and innovations in analytics and digital product strategies. Product Strategy & Development Support: - Collaborating with product managers to outline and enhance product roadmaps based on data-driven insights. - Leading the creation of user stories, success metrics, and A/B testing strategies. - Steering experimentation and validation plans like cohort analysis, retention studies, and heatmaps. Project Leadership & Stakeholder Management: - Overseeing cross-functional analytics projects and ensuring timely delivery of insights to product, tech, and business teams. - Assisting in critical decision-making throughout the product lifecycle, from ideation to post-launch optimization. - Maintaining consistent documentation, visibility, and prioritization of analytics tasks. Team Leadership & Collaboration: - Mentoring junior analysts and aiding in establishing best practices for the analytics function. - Serving as a data advocate within the organization, fostering a culture of data-driven decision-making. - Delivering impactful insights and product recommendations to senior leadership and executive stakeholders. Qualifications: Education: - Bachelor's or Master's degree in Business, Engineering, Economics, Statistics, Computer Science, or a related field. Experience: - 5+ years of experience in product analytics, with a minimum of 2 years in a lead or senior position. - Demonstrated success in influencing product decisions through analytics in a high-growth or product-centric company. Technical Skills: - Proficiency in tools like Excel, SQL, Power BI/Looker Studio, Python or R, BigQuery, and GA4. - Hands-on experience with Firebase, GTM, and data visualization/BI platforms. - Sound knowledge of experimentation frameworks, including A/B testing, hypothesis testing, and statistical significance. - Deep understanding of product funnels, acquisition sources, user retention, and behavioral analytics. Product & Analytical Skills: - Ability to extract insights and shape product strategy effectively. - Proficient in funnel analysis, cohort studies, churn and retention metrics, segmentation, and user flow mapping.,

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who the individuals are and the strength of their network, vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals as well as how jobs and career decisions are made. Eightfold offers the industrys first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers. To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems, and being part of an amazing growth story - Eightfold is the place to be! You may want to refer to the media coverage on TechCrunch and Reuters. Eightfold.ai is led by Ashutosh Garg, a PhD in Machine Learning/IIT Delhi alumni who managed Search and Personalization at Google, and Varun Kacholia-IIT Bombay alumni, who led the News Feed Ranking team at Facebook and developed YouTube Search at Google. Our customers Press What Youll Do Partner with product managers to define KPIs, measure product adoption, and identify opportunities for improvement. Own key aspects of the analytics lifecycle: data instrumentation, reporting, and insights generation. Conduct deep-dive analyses including A/B testing, cohort analysis, funnel analysis, and segmentation to uncover user behavior patterns. Build dashboards and reports that communicate insights clearly to product stakeholders. Collaborate with Data Engineering to ensure data accuracy and reliability. Provide actionable recommendations that inform product strategy and improve customer experience. What Were Looking For 3+ years of experience in product or growth analytics. Strong SQL skills; experience with BI/analytics tools such as Looker, Tableau, or Amplitude. Proven ability to translate data into insights that drive product decisions. Familiarity with SaaS metrics and experimentation frameworks (e.g., A/B testing). Strong communication skills with the ability to influence stakeholders through data storytelling. Curiosity, problem-solving mindset, and attention to detail. Hybrid Work @ Eightfold: We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting May 1st, 2025, employees residing near Santa Clara, California, or our Bangalore and Noida offices in India will return to the office three times a week. Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran or disability status. ?Experience our comprehensive benefits with family medical, vision, and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions. Show more Show less

As Senior Marketing Manager you be responsible for: Website Growth & TOFU Optimization Drive exponential website growth by leveraging advanced SEO strategies, high-converting landing pages, and retention-led hooks. Build a scalable traffic engine that consistently generates high-quality Marketing Qualified Leads (MQLs) at the top of the funnel. Campaign Management Across Channels Design, launch, and optimize multi-channel marketing campaigns (paid, organic, social, and email) aligned with business objectives. Ensure campaigns deliver measurable outcomes, awareness, engagement, pipeline growth, and conversions. Funnel Analytics & Conversion Efficiency Decode B2B customer behavior across the funnel to identify friction points and unlock growth opportunities. Partner closely with sales to improve lead-to-customer conversion rates with data-backed insights. Customer Segmentation & CRM Excellence Manage and optimize HubSpot (and other automation tools) to streamline lead scoring, nurturing, and personalized campaigns. Deploy strategic content marketing and precision-targeted emails for sharper B2B audience engagement. Performance Marketing Leadership Own and scale PPC, paid social, and display advertising campaigns with a sharp eye on ROI. Continuously test creatives, audiences, and bidding strategies to maximize conversions while reducing CPC and CAC. Data-Driven Growth Establish a rigorous analytics framework to track, report, and optimize all marketing activities. Transform campaign data into actionable insights, driving iterative improvements and long-term growth. Innovation & New Growth Levers Experiment with emerging marketing channels, tools, and growth hacks to stay ahead of the curve. Pilot high-impact ideas that accelerate user acquisition and improve overall ROI. Market Intelligence & Competitive Edge Conduct deep market research, competitor benchmarking, and trend analysis using tools like Google Analytics, SEMrush, and AdWords. Anticipate market shifts to strategically position our brand and offerings for maximum advantage. What makes you a great fit Graduate of a tier-1 engineering or business school (IIT, IIM, ISB or equivalent global MBA) with a track record of high achievement. Smart hands-on generalist with more expertise in performance marketing. Someone who has an opinion and a voice . Ability to manage a function - team of 3-4 members and 2-3 agencies. Strong culture fit and startup mindset. Fluent in funnel analytics and confident telling stories with data. Share your resume at bhumika.bisht@recur.club

Function : Holidays Role : Category Manager Level : Senior Executive/Assistant Manager Location : Gurgaon About the Function With a deep understanding of Indian consumers' travel preferences, the Holidays team offers a vast range of holiday packages for destinations across the world. MMT Holidays is a leading name in the leisure travel space, serving over 3 lakh passengers annually. Our offerings span both domestic and international markets, catering to travelers across more than 50 destinations. With a strong focus on delivering exceptional travel experiences, we are a trusted choice for holiday packages. About the Role As a Category Manager Holidays , you will play a pivotal role in driving growth and innovation within the Holidays category. The role demands a strong strategic mindset, backed by deep market insights and competitive benchmarking, to shape category performance and business direction. You will lead high-impact initiatives, working cross-functionally with product, marketing, supply, and operations teams to ensure seamless execution and strategic alignment. A key responsibility will be to build performance dashboards that surface actionable insights, support data-driven decisions, and unlock new growth opportunities. In addition, you will be instrumental in enhancing the overall customer experience by identifying friction points and collaborating on solutions. The role also involves supporting leadership with data-backed recommendations to steer the business forward. What will you be doing: Developing and driving annual growth roadmaps by leveraging insights from traveler segments, market trends, competitive landscapes, customer value analysis, funnel performance, and experimental pilots Leading strategic, high-impact projects from ideation to execution, including building robust business plans and implementing phased rollouts aligned with the companys vision Delivering actionable insights and enabling cross-functional execution across supply, sales, marketing, product, and post-sales teams Designing, building, and refining performance dashboards and business intelligence tools to track progress against the annual operating plan Collaborating closely with Marketing, Sales, Revenue, and Product teams to accelerate growth and drive business outcomes Identifying and capitalizing on new growth opportunities through industry benchmarking and innovative strategies across related sectors Owning and optimizing the end-to-end customer journey to ensure an aspiration-led, seamless travel experience and differentiated market positioning Partnering with senior leadership to shape strategic priorities, support high-impact decision-making, and provide data-driven recommendations Qualification & Experience: A master’s degree from a reputed institute, along with 2 to 6 years of experience in managing a category within internet, e-commerce, travel organizations, or in a similar role. Key Success Factors for the Role: Strong collaboration skills with a proven track record of working effectively across Product, Tech, Supply, Marketing, and Sales functions. Sharp analytical thinking with a passion for data-driven problem solving and structured decision-making. Ability to think strategically while maintaining a strong execution focus to drive measurable business outcomes. Experience in scaling category portfolios and leading innovation-led growth initiatives. Ownership of end-to-end product journeys with a focus on cohort-specific experiences and customer-centric design. Agility to thrive in ambiguous environments, with a test-and-learn mindset and an iterative approach to driving performance improvements.

Role & responsibilities Technical Skills Summary: Google Analytics Engineer Experience ( 5-8 ) years Google Analytics: Proficient in GA setup, management, and advanced features (custom dimensions, segments, filters). Experience with GA360. Data Analysis: Strong in interpreting data, statistical analysis using SQL, R, or Python. Web Development: Basic knowledge of HTML, CSS, JavaScript for tag debugging. Reporting Tools: Skilled in Tableau, Power BI, and Excel for dashboards and reporting. Proficient in data visualization to communicate insights.. Preferred candidate profile Experience: 3 to 6 Years Skills: Digital Marketing, digital Analysis, Google Analysis, GA360,GA4, PowerBI Notice Period: Immediate to 1 week Location: Hyderabad Work Mode: 5 Days WFO

As a Product Analyst for the Merchant Lending team, you will be responsible for monitoring and improving the performance of various merchant lending offerings. Your role will involve analyzing user behavior, identifying funnel drop-offs, and collaborating closely with Product Managers to enhance product features through data-driven insights. Your key responsibilities will include building and monitoring funnel performance metrics, writing complex SQL queries to extract and analyze large datasets, and conducting Root Cause Analysis (RCA) to identify bottlenecks in product flows. By generating insights and validating hypotheses, you will work with Product Managers to enhance user product interaction data. Staying up-to-date with the latest developments in data engineering and analytics, you will leverage technologies such as Looker, MS Excel, and other BI tools to create dashboards and reports for tracking KPIs. Collaboration with engineering, risk, and operations teams to support product experimentation and data validation will be essential. You will also be tasked with automating reporting processes and conducting advanced analysis deep dives. To excel in this role, you should hold a Bachelor's degree in Engineering, Mathematics, Statistics, or a related field, along with at least 2 years of experience in data or product analytics, preferably in fintech. Your proficiency in SQL, hands-on experience with Python for data analysis, and familiarity with BI tools like Looker will be crucial. Additionally, strong problem-solving skills, ability to communicate complex data insights effectively, and experience with AI/ML tools will set you up for success in this position. Exposure to A/B testing, lending or risk-related product workflows, and knowledge of funnel analysis and behavioral analytics will be advantageous. Joining our team will offer you a collaborative and output-driven environment that fosters cohesion across businesses through technology. You will have the opportunity to increase cross-selling opportunities, earn respect through your contributions, and be part of a unique digital lending story with a vast ecosystem of users and merchants. If you are passionate about democratizing credit for consumers and merchants, this role presents a rewarding opportunity to make an impact.,

Ecommerce Platform Manager About the job We are looking for a driven Ecommerce Platform Manager to optimize the performance and conversion rates of our D2C website. This role will be pivotal in driving revenue growth, enhancing customer experiences, and ensuring the seamless operation of our ecommerce platform. Key Responsibilities: Performance Analysis & Optimization: Conduct in-depth analysis of website performance, user behaviour, and conversion metrics. Identify opportunities for improvement and implement strategies to optimize the customer journey. Develop and execute A/B tests to validate hypotheses and improve conversion rates. Strategic Planning & Execution: Collaborate with the marketing, content, and product teams to develop and implement ecommerce strategies. Manage the optimization roadmap, prioritizing initiatives based on impact and feasibility. Stay up to date with industry trends, emerging technologies, and best practices in ecommerce optimization. Content & Campaign Management: Work closely with the in-house content creation team to ensure that all digital content is optimized for performance. Coordinate the execution of marketing campaigns on the platform, ensuring alignment with overall business objectives. Optimize landing pages, product pages, and other key touchpoints to enhance user experience and drive conversions. Data-Driven Insights: Utilize analytics tools to track and report on key performance indicators (KPIs) and overall ecommerce health. Provide actionable insights and recommendations based on data analysis. Monitor and analyse competitor activities and market trends to identify new opportunities. Qualifications: Exceptional communication and interpersonal skills and fluent in English. MBA in Marketing, Business, Analytics, or a related field. Excellent project management skills and the ability to manage multiple projects simultaneously. Strong analytical skills with the ability to interpret data and make data- driven decisions. Proven experience in ecommerce optimization, digital marketing, or a similar role. Experience with Shopify or other ecommerce platforms is a plus. A proactive, results-oriented mindset with a passion for continuous improvement.

Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+ , retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding Heavy) Implement Meta Pixel, Meta Conversions API (CAPI) , GA4 , and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs , external IDs , and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid , JavaScript , and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog . Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner , not just an executor. Build India's next D2C success brand with a fast-moving founder. Work where performance > politics , and data > drama. Incentives tied directly to ROAS and revenue — your work is rewarded .

Job Summary: We are looking for a smart and enthusiastic Marketing Analyst (Fresher) to join our remote team. This is an excellent opportunity for someone looking to kickstart their career in marketing and analytics. You'll work closely with our marketing and growth teams to help track performance metrics, generate insights, and support data-backed decision-making. If you're curious, detail-oriented, and eager to learn, we'd love to work with you. Key Responsibilities: Assist in analyzing campaign data across digital marketing channels (email, paid ads, SEO, social media, etc.) Support in preparing weekly/monthly reports and performance dashboards Track key marketing metrics like CTR, conversion rates, CAC, ROAS, etc. Help identify trends, gaps, and opportunities using data Collaborate with the marketing team to support A/B testing and funnel analysis Perform market and competitor research to support strategic decisions Maintain clean and organized marketing data for reporting

Role Details - Function SME & Online | Marketing Location Noida Sector 125 Designation Sr. Exec/AM- Merchandising Role Related Skills (a) Digital Merchandising exposure (b) UI/UX designing (c) Category Management Role Objective The role requires a highly motivated self-starter who can leverage highly integrated partnerships with marketing, merchandising, and product/tech teams, and incorporate creative concepts with strong analytical insights to enhance overall site experience. Role Responsibilities To provide recommendations, strategy and execution on where and how merchandise should be placed to maximize product interest, customer experience and conversion to sale. To work closely with UX team members to ensure an intuitive navigation to optimize customer experience. To develop and implement the visual strategy for displaying products. To lead merchandising efforts of all online product. To analyze traffic patterns to understand customer behavior & shopping patterns. Develop recommendations based upon analysis. To review the styling direction of new product images to ensure that customers receive the most helpful and accurate visual depiction of our products. To collaborate with team on site presentation strategy across categories to ensure categorization, sequencing, copy, imagery and cross-selling are optimal and customer facing. Qualification & Experience Essential/ Desirable Work Experience 2+ years of experience in e-commerce merchandising Essential Knowledge/ Skills Solid understanding in e- commerce KPIs and Site Merchandising metrics to drive business results. Experience of utilizing a framework to analyze and report on e- commerce merchandising performance. Essential Education Graduate + MBA from a tier 1/1.5 Institute Essential

Job Purpose: The Portfolio Analyst will be responsible for driving productivity and engagement across the RM/RO network, ensuring seamless coordination with partners, and supporting end-to-end partner lifecycle from onboarding to lead flow tracking. The role also involves managing initiatives for improving sales productivity, engagement programs, and performance recognition across channels. Key Responsibilities: 1. RM/RO Productivity & Engagement: Track and analyze RM/RO performance metrics and provide insights for improvement. Conduct regular engagement and productivity calls with RM/RO teams. Support planning and execution of performance enhancement initiatives. Identify top/low performers and coordinate with stakeholders for action plans. 2. BC Partner Engagement & Management: Drive regular engagement with BC partners to ensure alignment with sales goals. Track performance and productivity of BC partners against defined KPIs. Support resolution of operational issues faced by BC partners. 3. BC Partner Onboarding & Lead Flow Coordination: Coordinate end-to-end onboarding of new BC partners, ensuring timely activation and documentation. Facilitate seamless lead flow management from BCs to RM/ROs and monitor conversion rates. Develop dashboards/tracking tools for lead flow performance and turnaround times. 4. R&R Initiatives (Rewards & Recognition): Design and implement R&R programs for RM/RO and channel partners to drive motivation. Track effectiveness and periodically refresh the program to ensure alignment with business goals. Coordinate monthly/quarterly award ceremonies, publish leaderboards, and collect success stories. 5. Connector Onboarding & Engagement: Manage onboarding of new connectors across locations. Ensure regular training, communication, and engagement to maximize lead contribution. Build a sustainable engagement model for long-term retention and productivity.