Role Overview: As a Retention Marketing Specialist, your primary responsibility will be to develop and implement multi-channel retention strategies aimed at enhancing repeat engagement. This will involve effectively utilizing various channels such as email, SMS, in-app messaging, and push notifications to drive customer retention. Key Responsibilities: - Segment users based on behavior and demographics to create personalized marketing campaigns tailored to different stages of the customer journey. - Analyze customer behavior, churn patterns, and campaign performance to continuously optimize communication strategies. - Develop and manage customer lifecycle flows including onboarding, reactivation, and win-back journeys to improve user experience. - Conduct A/B testing and iterate on strategies to enhance the effectiveness of retention marketing campaigns. - Collaborate closely with Creative and Product teams to ensure a consistent brand-aligned experience across all customer touchpoints. - Work in conjunction with the Analytics team to build dashboards and provide actionable insights on campaign performance and customer health. - Stay updated on the latest trends, tools, and technologies in retention marketing to implement MarTech innovations and best practices for successful campaign execution. Qualification Required: - Bachelor's degree in Marketing, Business, or related field. - Proven experience in retention marketing or a similar role, with a strong understanding of customer segmentation and lifecycle marketing strategies. - Proficiency in utilizing various marketing channels such as email, SMS, in-app messaging, and push notifications. - Strong analytical skills with the ability to interpret data and draw actionable insights to optimize campaign performance. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Up-to-date knowledge of industry trends, tools, and technologies in retention marketing to drive innovative campaigns successfully.,
Introduction – RP-SG Group : An Overview Legacy is about building the future by honoring the past. With a rich heritage, RPSG Group today stands as one of the most esteemed and fastest-growing conglomerates in India. The Group inspires trust and credibility through its value-driven business culture and thought leadership. The Group's businesses include power and energy, performance and specialty chemicals, retail, IT-enabled services, FMCG, media and entertainment, plantations, and sports. The RPSG Group stands as one of India’s new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries. Company Profile: Herbolab India Pvt Ltd We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. Dr Vaidya’sis a new age Ayurvediccompany that strivesto bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation throughdedicated practice. Today, the companyowns 100+ FDA approved proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Netmeds, Medlife, Pharmeasy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.). In addition to Dr Vaidya’s, we launched two new brands in March 2024, three60 and three60+, which are our revolutionary brands crafted with a deep understanding of modern-day health challenges. three60 offers a wellness range designed to support everyday health, while three60+ caters specifically to chronic health needs. Together, these brands provide a comprehensive array of products that address the evolving needs of individuals, supporting various aspects of health and wellness. Dr Vaidya' | three60 | three60+ Job Description Position: Ecommerce Manager Function: Revenue Level: Manager Areas of Responsibilities: 1. E-commerce, Q-commerce & Amazon Strategy Develop and execute the D2C, marketplace (Amazon), and Q-commerce (Blinkit, Zepto, Instamart, etc.) strategy . Identify growth opportunities and optimize sales performance across platforms. Align business goals with digital commerce operations and ensure revenue targets are met. 2. Amazon Store Management Manage Amazon Seller Central & Amazon Advertising to optimize sales. Oversee Amazon SEO, PPC campaigns (Sponsored Ads, DSP, etc.), and product rankings . Improve Amazon Buy Box win rate and A+ content optimization . Monitor seller ratings, reviews, and customer experience on Amazon. Track and manage Amazon fees, commissions, and profitability. 3. Performance Marketing & Customer Acquisition Plan and execute paid campaigns (Meta, Google Ads, Amazon Ads, Q-commerce ads, etc.) to drive traffic and conversions. Optimize ad spend across Google, Facebook, Instagram, and Amazon Ads to improve ROAS. Implement retargeting, lookalike audiences, and conversion rate optimization (CRO) . Work with the marketing team for influencer marketing and organic brand visibility . 4. Online Store & Quick Commerce Platform Management Oversee D2C website (Shopify, WooCommerce, etc.) and Q-commerce platform listings . Ensure real-time inventory sync across Amazon, Q-commerce, and D2C platforms. Optimize Q-commerce operations for fast-moving SKUs and demand fluctuations . Negotiate with Q-commerce platforms & Amazon for better visibility, margins, and promotions . 5. Performance Analytics & Data-Driven Decision Making Track and analyze e-commerce & Q-commerce KPIs , including: E-commerce & Amazon: Conversion Rate, AOV, CAC, ROAS, CLV, Buy Box Percentage. Q-commerce: Order fulfillment time, stock availability, SKU performance, SLA compliance. Use Google Analytics, Amazon Seller Reports, and ad platforms for insights. A/B test landing pages, product listings, and ad creatives. 6. Logistics, Fulfillment & Operations Coordinate with warehouses & delivery partners for seamless fulfillment. Manage Amazon FBA/FBM inventory to maintain high IPI (Inventory Performance Index) . Ensure on-time fulfillment & SLA compliance for Q-commerce platforms . Optimize inventory planning based on demand forecasting. 7. Customer Experience & Retention Improve customer reviews, ratings, and Q-commerce feedback . Implement loyalty programs, personalized recommendations, and CRM strategies . Optimize the returns/refunds process across Amazon, Q-commerce, and D2C . 8. P&L Management & Vendor Negotiation Manage the e-commerce & Q-commerce P&L to ensure profitability . Negotiate vendor contracts, Q-commerce commissions, and Amazon ad spends . Identify new product opportunities and category expansions. 9. Tech & Automation Use AI-driven pricing, chatbots, automation tools, and ERP integrations . Ensure smooth integration of OMS (Order Management System) and fulfillment tools . 10. Compliance & Data Security Ensure compliance with Amazon policies, Q-commerce terms, and taxation (GST, TDS, etc.) . Implement data security and privacy measures for customer information . Profile: Qualification: Graduation and MBA would be an advantage. Experience required: 5 -10 Years Industries Preferred: Beauty/Personal Care, Wellness & Fitness Industry and Consumer durables Reporting to: Ecommerce Head Type of Role: NA Location: Mumbai (Andheri East) Work Mode: Full Time Working Days: 5 days a week