Ecommerce Manager

Introduction – RP-SG Group

An Overview

Legacy is about building the future by honoring the past. With a rich heritage, RPSG Group today stands as one of the most esteemed and fastest-growing conglomerates in India. The Group inspires trust and credibility through its value-driven business culture and thought leadership. The Group's businesses include power and energy, performance and specialty chemicals, retail, IT-enabled services, FMCG, media and entertainment, plantations, and sports.

The RPSG Group stands as one of India’s new-age and fastest-growing conglomerates, with a turnover of approximately US$4.5 billion and an asset base exceeding US$6 billion. Driven by a dedicated workforce of over 50,000 employees from diverse backgrounds, the Group has a presence in 50+ countries.

Company Profile: Herbolab India Pvt Ltd

We are a leading Ayurveda manufacturing company committed to producing high-quality herbal products that promote health and well-being. Dr Vaidya’sis a new age Ayurvediccompany that strivesto bring the traditional, time-tested goodness of Ayurveda to 21st-century customers. Founded by the Vaidya family, whose expertise spans 150 years of Ayurvedic heritage, their formulations and knowledge for Ayurvedic Products have been passed down from generation to generation throughdedicated practice. Today, the companyowns 100+ FDA approved proprietary formulations for Ayurvedic medicine. Products sold online (owned channel i.e. drvaidyas.com and third-party channels i.e. Amazon, Nykaa, Netmeds, Medlife, Pharmeasy etc.) as well as >500 offline stores (including Noble Plus, Twenty-Four Seven etc.).

In addition to Dr Vaidya’s, we launched two new brands in March 2024, three60 and three60+, which are our revolutionary brands crafted with a deep understanding of modern-day health challenges. three60 offers a wellness range designed to support everyday health, while three60+ caters specifically to chronic health needs. Together, these brands provide a comprehensive array of products that address the evolving needs of individuals, supporting various aspects of health and wellness.

Dr Vaidya' | three60 | three60+

Position:

Function:

Level:

Areas of Responsibilities:

1. E-commerce, Q-commerce & Amazon Strategy

• Develop and execute the

  D2C, marketplace (Amazon), and Q-commerce (Blinkit, Zepto, Instamart, etc.) strategy

  .
• Identify growth opportunities and optimize

  sales performance

  across platforms.
• Align business goals with digital commerce operations and ensure revenue targets are met.

2. Amazon Store Management

• Manage

  Amazon Seller Central & Amazon Advertising

  to optimize sales.
• Oversee

  Amazon SEO, PPC campaigns (Sponsored Ads, DSP, etc.), and product rankings

  .
• Improve Amazon Buy Box win rate and

  A+ content optimization

  .
• Monitor

  seller ratings, reviews, and customer experience

  on Amazon.
• Track and manage Amazon fees, commissions, and profitability.

3. Performance Marketing & Customer Acquisition

• Plan and execute

  paid campaigns (Meta, Google Ads, Amazon Ads, Q-commerce ads, etc.)

  to drive traffic and conversions.
• Optimize ad spend across

  Google, Facebook, Instagram, and Amazon Ads

  to improve ROAS.
• Implement

  retargeting, lookalike audiences, and conversion rate optimization (CRO)

  .
• Work with the marketing team for

  influencer marketing and organic brand visibility

  .

4. Online Store & Quick Commerce Platform Management

• Oversee

  D2C website (Shopify, WooCommerce, etc.) and Q-commerce platform listings

  .
• Ensure

  real-time inventory sync

  across Amazon, Q-commerce, and D2C platforms.
• Optimize Q-commerce operations for

  fast-moving SKUs and demand fluctuations

  .
• Negotiate with

  Q-commerce platforms & Amazon for better visibility, margins, and promotions

  .

5. Performance Analytics & Data-Driven Decision Making

• Track and analyze

  e-commerce & Q-commerce KPIs

  , including:

• E-commerce & Amazon:

  Conversion Rate, AOV, CAC, ROAS, CLV, Buy Box Percentage.

• Q-commerce:

  Order fulfillment time, stock availability, SKU performance, SLA compliance.
• Use

  Google Analytics, Amazon Seller Reports, and ad platforms

  for insights.
• A/B test landing pages, product listings, and ad creatives.

6. Logistics, Fulfillment & Operations

• Coordinate with

  warehouses & delivery partners

  for seamless fulfillment.
• Manage

  Amazon FBA/FBM

  inventory to maintain

  high IPI (Inventory Performance Index)

  .
• Ensure

  on-time fulfillment & SLA compliance for Q-commerce platforms

  .
• Optimize inventory planning based on demand forecasting.

7. Customer Experience & Retention

• Improve

  customer reviews, ratings, and Q-commerce feedback

  .
• Implement

  loyalty programs, personalized recommendations, and CRM strategies

  .
• Optimize the

  returns/refunds process across Amazon, Q-commerce, and D2C

  .

8. P&L Management & Vendor Negotiation

• Manage the

  e-commerce & Q-commerce P&L to ensure profitability

  .
• Negotiate

  vendor contracts, Q-commerce commissions, and Amazon ad spends

  .
• Identify new product opportunities and category expansions.

9. Tech & Automation

• Use AI-driven

  pricing, chatbots, automation tools, and ERP integrations

  .
• Ensure smooth integration of

  OMS (Order Management System) and fulfillment tools

  .

10. Compliance & Data Security

• Ensure compliance with

  Amazon policies, Q-commerce terms, and taxation (GST, TDS, etc.)

  .
• Implement data security and

  privacy measures for customer information

  .

Profile:

Qualification:

Experience required: 5

Industries Preferred:

Reporting to:

Type of Role:

Location:

Work Mode:

Working Days: