49 Retention Marketing Jobs - Page 2

Key Responsibilities: Own CRM campaigns across the customer lifecycle: onboarding, engagement, upsell, win-back, and loyalty. Manage customer segmentation and automated journeys using tools like CleverTap, MoEngage, or Braze. Optimize retention metrics: churn, repeat purchase, LTV, and engagement. Run A/B tests and analyze performance across cohorts. Collaborate cross-functionally with product, tech, and creative teams. Requirements: 25 years in CRM, lifecycle, or retention marketing (preferably B2C/D2C). Hands-on with CRM tools and marketing automation platforms. Strong analytical mindset; comfortable with user data and funnel metrics. Excellent communication skills and a bias for experimentation.

About the Role We're looking for a proactive and detail-oriented Retention Marketing Specialist to lead customer lifecycle engagement strategies and enhance retention through targeted, data-driven marketing. This role focuses on multi-channel executionincluding WhatsApp, email, SMS, push notifications, and in-app communicationswith a strong emphasis on campaign automation, performance analysis, and personalized customer journeys and product understanding. Key Responsibilities Develop and execute app and web-based retention campaigns across WhatsApp, email, SMS/RCS, push notifications, and in-app channels. Plan, manage, and optimize full-funnel customer engagement campaigns with a focus on user retention and reactivation. Build, deploy, and analyze communication campaigns, ensuring high deliverability and compliance with platform-specific guidelines. Design end-to-end WhatsApp journeys and chatbot flows tailored to specific customer segments. Develop dynamic and interactive content and creatives that align with compliance requirements and brand guidelines. Setup, manage, and optimize automated journeys using platforms such as CleverTap or MoEngage. Requirements 25 years of experience in digital marketing, with a focus on retention, CRM, or remarketing. Proven expertise in WhatsApp, email, SMS, push notifications, and in-app messaging. Practical experience using CleverTap, MoEngage, or similar retention marketing platforms. Familiarity with communication platforms like GupShup, mTalkz, hello.ai, etc. Strong analytical and data interpretation skills, including knowledge of retention and performance metrics.

CRM Executive India, Delhi NCR ABOUT TIDE At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting. Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees. Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money. ABOUT THE ROLE As a data-driven CRM Marketing Executive, youll be working on driving usage and activation of users through effective automated, personalized and segmented marketing. You’ll use data & analytics to develop a test & learn plan to target our members with the right content at the right time, building segmentation and messaging strategies based on lifecycle, member behavior, product uptake and more. You will help develop the existing CRM strategy, with a strong focus on driving the all important metrics through automation and personalization, working closely with product, content, BI and other Marketing team members. You will work in a team of passionate marketers with a track record of delivery, who are dedicated to collaboration, innovation and ownership, with a central focus on helping our members save time and money, so they can get back to doing what they love. Some of the things you’ll be doing: Building and optimising key customer journeys for onboarding and activation Developing and managing a CRM test-and-learn pipeline across multiple channels including in-app, push notification , email & SMS. Managing campaigns end-to-end, including ideation, execution, analysis and optimisation. Maintain and publish dashboards/reports at a channel, cohort, or campaign level. Analytically using data to define, build and maintain segments. Developing and implementing new CRM automation and personalisation solutions. Work closely with the rest of the Marketing team as well as a number of other cross-business stakeholders. Continuously look for optimisations and new ideas to develop engagement marketing opportunities. WHAT WE ARE LOOKING FOR: 2 to 4 years of hands-on experience in Campaign management/ Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc. You have experience in segmentation and targeting. You may have worked in Credit, start-ups, finance services or tech space. You have experience handling large amounts of data from different sources using BI tools e.g. Looker, Tableau, and experience turning this data into strategic insights. You have A/B and MVT testing experience. You have strong communication and reporting skills and are able to work well in partnership with technical and non-technical team members. You have the ability to handle multiple projects and adapt to changing priorities. You have experience working in a subscription and/or app-based business. You have an understanding of HTML, CSS and SQL. WHAT YOU'LL GET IN RETURN: Competitive salary Self & Family Health Insurance Term & Life Insurance OPD Benefits Mental wellbeing through Plumm Learning & Development Budget 15 days of Privilege leaves 12 days of Casual leaves 12 days of Sick leaves 3 paid days off for volunteering or L&D activities TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. Preferred candidate profile

• Develop SEO strategies to improve organic traffic, lead gen & conversions • Conduct on-page, and off-page optimization • SEO audits & competitor analysis • Analyze SEO performance • Use Google Analytics, Google Search Console, SEMrush etc Required Candidate profile • 10+ years in SEO in a B2C domain (E-commerce, EdTech, FinTech, Real Estate etc) • Exp on Technical SEO & Tools • Content optimization, keyword strategy &Link Building Strategy • Analysis & Reporting Perks and benefits Opportunity to make a difference

Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude.

Role Responsibilities: Lead execution of CRM journeys across push, email, SMS, WhatsApp, and in-app Coordinate with tech/product teams to enable campaign triggers and data flows Manage CRM platform performance and identify workflow/tool improvements Benchmark industry CRM practices and incorporate innovation Key Deliverables: Revenue and retention growth through lifecycle campaign performance Increased CTR and conversion via enriched messaging strategies CRM tool enhancements and new journey implementations Research-backed CRM innovations and benchmarks

Role Responsibilities: Assist in CRM campaign planning and execution Support segmentation and targeted communication Coordinate retention-focused marketing strategies Conduct competitor and market benchmarking Key Deliverables: Defined customer segments for campaigns Implemented lifecycle management setup Executed remarketing initiatives Benchmarked retention strategies

Role Responsibilities: Design and execute CRM campaigns across digital channels Optimize customer journeys for engagement and conversion Collaborate with tech/product teams on platform enhancements Analyze campaign data and report actionable insights Key Deliverables: Multi-channel CRM strategies for Tata CLiQ apps Performance improvements via campaign innovation CRM platform upgrades and data-driven workflows Engagement benchmarks, KPIs, and retention metrics

Role Responsibilities: Assist in CRM campaign planning and execution Support segmentation and targeted communication Coordinate retention-focused marketing strategies Conduct competitor and market benchmarking Key Deliverables: Defined customer segments for campaigns Implemented lifecycle management setup Executed remarketing initiatives Benchmarked retention strategies

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication, deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Role & responsibilities You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn, up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) every year, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience : Total 8 years or more experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualification: Any Graduate with good Analytical & Technical bend of mind.

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication ,deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Key Deliverables: You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn,up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) everyyear, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills : Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience: Total 6 to 8 years of experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualifications : Any Graduate with good Analytical & Technical bend of mind [MBA preferred]

This is a critical role for a well-established Data Care SaaS Business, with 30+ years of history. You will be working with senior stakeholders to enlarge & maintain customer base to increase renewal business, by delivering first class retention strategy like customer loyalty program to reduce churn, grow MRR (monthly recurring revenue), communication, deals & promotion. Upselling & cross selling program. This is an end-to-end role, both with strategic and implementation. You will be utilizing your experience not exclusively for the subscription business but to work and improve our E- commerce platforms. Role & responsibilities You will be driving Annual Recurring Revenue (ARR) & Monthly Recurring Revenue (MRR) growth for Data Care Program (DIY Software) You will responsible for increasing the Life-Time Value of the Customer Managing Customer Life-cycle management after sales Create a system and process to identify customers who have high potential of churn, up-sell, and down-sell. Work with marketing to design and implement campaigns to educate our customers to minimize churn You will be responsible to increase the Average Revenue per User (ARPU) every year, thus increasing the net ARR growth. You will be responsible for setting & managing the Products on all our E-commerce platform. Key Skills Demonstrable evidence of ability to make things happen in a cross functional matrix environment Numerate and Articulate tell the story using data and vice versa Demonstrated experience building strong relationships with key internal and external stakeholders, with experience working cross-functionally to drive results Experience : Total 8 years or more experience with 5+ years of relevant experience, with demonstrated success leading in eCommerce ideally in an International Business environment Working knowledge of GA4 Qualification: Any Graduate with good Analytical & Technical bend of mind.

Customer Acquisition (Paid Media) Plan, execute, and optimize campaigns across platforms like Meta (Facebook/Instagram), Google (Search, Shopping, Display, YouTube), and other relevant channels. Continuously test creatives, audiences, and funnel strategies to reduce CAC and drive ROAS. Manage budgets, bidding strategies, and media planning with performance targets in mind. Customer Retention & CRM Own the CRM calendar, creating lifecycle campaigns via email, SMS, and push notifications. Set up and optimize marketing automation journeys using platforms like Klaviyo, WebEngage, or similar. Leverage customer data for segmentation, personalization, and increasing CLTV. Shopify & Conversion Optimization Work with the Shopify site for campaign landing page creation, product optimization, and promotional flows. Collaborate with developers/designers to improve site experience and funnel efficiency. Monitor and analyze user behaviour using tools like GA4, Hotjar, and Shopify Analytics.

Work Timings: 10:15 am 7:15 pm Working Days: Monday to Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Retention Marketing Manager Work Mode: 100% Work from Office Age Criteria: Up to 30 years Why IIDE: IIDE is Asia’s most trusted digital marketing institute, offering government-recognized online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As a Retention Marketing Associate at IIDE’s Lower Parel campus, you will play a key role in executing and optimizing retention campaigns across Email, SMS, and WhatsApp channels. You will work closely with cross-functional teams to coordinate campaign execution, manage audience segmentation, monitor campaign performance, and maintain high content and data standards. This is an ideal opportunity for someone with a strategic mindset, technical proficiency, and a passion for data-driven marketing. What You'll Do: Campaign Execution & Coordination: Execute marketing campaigns via Email, SMS, and WhatsApp using tools like MoEngage, Leadsquared, Chat360, and Make. Collaborate with internal teams to align messaging and promotional strategies across platforms. Write clear and engaging copy for campaigns in coordination with the content team. Data Segmentation & Analysis: Analyze customer data from CRM systems to identify trends and segmentation opportunities. Create targeted audience segments to improve personalization and engagement rates. Conduct daily performance analysis of campaigns, providing insights for improvement. Cross-functional Collaboration: Work with various departments to ensure alignment and consistency in CRM efforts. Support the implementation of customer journey automation flows to boost retention. Requirements Must-Have: Experience: 1–2 years of hands-on experience in executing SMS, WhatsApp, and email campaigns. Tech & Tools: Strong understanding of marketing logic, workflows, and automation platforms such as MoEngage, Leadsquared, Chat360, and Make. Data Skills: Proficient in Google Sheets with the ability to use formulas for data segmentation and performance tracking. Digital Marketing Acumen: Basic understanding of digital marketing concepts and metrics. Communication: Strong written communication skills for crafting clear, concise messaging. Analytical Mindset: Ability to interpret data, extract insights, and suggest optimizations for better performance. Nice to Have: Innovation: Ability to recommend creative campaign improvements based on campaign data. Team Player: Collaborative attitude and the ability to thrive in a fast-paced, goal-oriented environment. Attention to Detail: Strong focus on content quality, campaign accuracy, and data hygiene. If you're excited about using marketing automation and customer insights to make a meaningful impact, we’d love to have you on our team.

ABOUT / SAADAA We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the / SAADAA way of living and make / BETTER basics for everyone. #RAHOSAADAA #PEHNOSAADAA In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years. WHAT ARE WE LOOKING FOR? Join us at / SAADAA and play a key role in strengthening our customer engagement and retention efforts. WHAT WILL YOU BE RESPONSIBLE FOR? Assist in executing customer retention and engagement strategies across various channels such as email, SMS, WhatsApp, and push notifications. Support the creation of personalized customer communication based on user segmentation and behavior. Analyze customer data to identify trends, pain points, and opportunities to improve retention. Work closely with the marketing and creative teams to develop content for retention campaigns. Monitor and track campaign performance, reporting key metrics and insights. Help optimize the customer journey by collaborating with product and tech teams to reduce friction and enhance user experience. Stay updated on industry trends and best practices in retention marketing. WHO YOU ARE? 0-3 years of experience in a retention marketing or CRM role, preferably in a D2C environment. Basic understanding of Customer Data Platforms (CDPs) such as WebEngage, CleverTap, or MoEngage. Familiarity with email marketing, push notifications, and customer segmentation. Proficiency in Excel and a data-driven mindset for analyzing retention metrics. Strong communication skills and an eye for detail. A proactive learner with a problem-solving attitude. WHY BE A PART OF / SAADAA? Do you feel out of place in a world full of unnecessary complexities? Do you find joy in little things? Are you an avid reader with a curiosity for understanding how things work and how we got here? Do you believe life is simple and people around you are focusing on the wrong things? Are you excited by the idea of learning new things or solving problems with the simplest solutions? If the answer to all the above questions is yes, you are in the right place. The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption. We at / SAADAA believe simplicity with better basics is the way to live a fulfilling life. WHAT DO WE OFFER? A team of empathetic problem-solvers The Right Compensation A clear growth path within the marketing team An opportunity to drive meaning with products A culture of continuous learning Freedom: freedom to explore, fail, and learn

Process Airtel Retension (Retension Process) -Experience - Fresher / min 6months any experience -Salary - 14750/- inhand -Week off - Rotational off -Timing - Day Rotational Shift -Job location - Ghansoli Mahape -Rounds of Interview: HR / OPS Required Candidate profile Need - Fresher or Exp / Average to Good Eng comms Min HSC Pass To schedule your interview Call or send your CV through WhatsApp (number mentioned below) HR Omkar:- 9822644197 (Call and What's app) Perks and benefits Good Salary & Huge Incentives

-Boost lifecycle value via retention -Manage flows on email, SMS & WhatsApp -Run campaigns for events, seasons & triggers -Write copy for diverse customer segments -Collaborate on creatives for campaigns -Analyze data to improve open rates & LTV Required Candidate profile - 3–5 yrs in retention across Email, SMS, In-app, Push, WhatsApp, Telegram - Proven record in boosting engagement, retention & user funnel - Skilled in GA, FB Analytics, CleverTap, WebEngage, Optimove

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Retention Marketing Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

Work Timings: 10:15 am - 7:15 pm Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off) Location: Lower Parel, Mumbai (5 minutes from Railway Station) Reports to: Sr. Manager Work Mode: 100% Work from Office Age Criteria: Upto 30 years Why IIDE: IIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape. About the Role: As the Growth Marketing Team Lead at Lower Parel, Mumbai , you will play a pivotal role in driving customer engagement and retention through multi-channel marketing strategies. This role involves managing marketing automation tools, crafting compelling campaigns, and collaborating with the team to foster long-term customer relationships. You will help lead retention strategies while working cross-functionally to uphold high standards across all campaigns and initiatives. What You'll Do: Customer Retention Strategy and Execution: Assist in developing and implementing multi-channel retention strategies for engaging customers across various touchpoints. Help create compelling content for cold emails, follow-up emails, and drip campaigns to drive engagement. Marketing Automation and Campaign Management: Support the oversight and optimization of marketing automation tools like MoEngage and WebEngage. Collaborate in designing and executing customer journeys that support long-term retention goals. Team Collaboration: Work closely with the retention marketing team to manage projects and campaigns. Provide input and support to ensure team goals are met. Performance Analysis and Optimization: Analyze the performance of email campaigns, focusing on improving key metrics such as open rates and click-through rates. Assist in providing data-driven insights for continuous improvement of retention strategies. Requirements Who You Are: Must-Have: Experience: Minimum of 2 years in retention/growth marketing, focusing on multi-channel strategy and campaign execution. Technical Skills: Experience with marketing automation tools such as MoEngage, WebEngage, SFMC, or similar platforms. Analytical Skills: Strong understanding of performance analysis with experience in optimizing campaigns for improved open rates, click-through rates, and customer engagement. Communication Skills: Exceptional written and verbal communication skills, especially for crafting engaging content. Team Collaboration: Proven ability to work collaboratively with team members to achieve performance optimization and growth. Data Proficiency: Proficient in Google Sheets, Excel, including functions like VLOOKUP, Pivots, and SUMIFS for data management. Should Have: Strategic Mindset: Ability to assist in designing and implementing comprehensive retention strategies across Email, SMS, and WhatsApp. Customer Journeys: Proficiency in creating customer lifecycle journeys to engage users at various touchpoints. Referral Program Management: Experience in supporting referral programs to increase customer loyalty. Problem-Solving: Ability to provide insights for continuous campaign optimization and address challenges proactively. Nice to Have: Industry Knowledge: Understanding of the latest trends and best practices in retention marketing. Innovation: Ability to suggest innovative ideas to enhance marketing strategies based on previous experiences. Cross-Channel Coordination: Experience in collaborating with other marketing teams. Adaptability: Ability to thrive in fast-paced environments with shifting priorities. If you're a strategic thinker with a passion for retention marketing and teamwork, we encourage you to apply and help enhance our customer engagement and loyalty efforts.

We are seeking a strategic, data-driven Retention Marketing Expert to join our marketing team. In this role, you will be responsible for developing and executing retention strategies aimed at increasing customer loyalty, reducing churn, and improving lifetime value (LTV). You will leverage data analytics and customer insights to create personalized retention campaigns, build strong relationships with customers, and ensure seamless experiences across multiple touchpoints. This role requires someone with a strong background in CRM, email marketing, customer segmentation, and lifecycle marketing, with hands-on experience using Various CRM and Marketing Automation tools. Key Responsibilities: o Strategy Development: Develop and implement CRM strategies, including segmentation, personalization, and automation, to enhance customer engagement, retention, and lifetime value. Customer Journey Mapping: Analyze the customer journey and identify touchpoints where CRM efforts can enhance the overall experience. o Email Marketing: Lead the email marketing efforts, including planning, designing, executing, and analyzing email campaigns to optimize open rates, click-through rates, and conversions. o Push Notifications and SMS: Develop and execute push notification and SMS campaigns, ensuring relevant and timely messages that drive user engagement and conversions. o A/B Testing: Implement A/B testing and conduct post-campaign analysis to refine CRM strategies, continually improving performance. - Customer Service Management - Develop and implement customer service strategies - Ensure timely resolution of customer issues - Analyze customer feedback and metrics • • Plan and execute multichannel retention campaigns including email, SMS, Whatsapp, push notifications, and in-app messages to drive repeat purchases and subscription renewals. • • - Data-Driven Insights: • Utilize data analytics to identify key drivers of churn, segment customers, and measure the effectiveness of retention efforts. Provide actionable insights to optimize campaigns. • • - Customer Segmentation & Personalization: • Leverage customer data and behavior to create segmented, personalized marketing campaigns that speak directly to specific customer needs and preferences • • - Cross-Functional Collaboration: • Work closely with product, marketing, creative, customer support, and other teams to align retention strategies with overall business goals, ensuring a seamless customer experience. • • - Churn Prevention & Win-Back Campaigns: • Develop targeted campaigns to prevent churn and re-engage lapsed customers through personalized communication, special offers, and loyalty programs. • • - A/B Testing & Optimization: • Design and implement A/B tests to continually optimize retention strategies, focusing on open rates, conversion rates, and customer satisfaction metrics. • • - Reporting & KPIs: • Monitor key retention KPIs such as churn rate, customer retention rate, LTV, and customer satisfaction (NPS). Regularly present performance metrics and insights to senior leadership. • • - Technology & Tools: • Utilize CleverTap and other marketing automation platforms, CRM systems, and analytics tools (e.g. CleverTap Journeys, Google Analytics) to design, implement, and measure retention campaigns. • o CRM Tools/Vendor Collaboration: Work closely with CRM vendors, to maximize the efficiency and effectiveness of CRM efforts and drive new initiatives. Should have strong knowledge in using e-CRM platforms. o Cost and Revenue Attribution : Monitor and analyze cost and revenue generated from CRM campaigns, ensuring a clear understanding of the ROI for each initiative. o Enhance And Monitor The Brands Visibility Work with creative/in-house agency to create, develop and manage content for brand’s online presence. Performing ad-hoc SEO audits and analysis to validate the content plan and approach. Identify and curate existing relevant content in line with the brand sense of purpose. Create compelling and engaging brand content on social and e-retailer platforms which will attract viewers as well as amplification and interaction through social sharing. Qualifications: • Minimum of 4-6 years of experience in digital marketing, CRM, email marketing, customer service or related roles. • Proven track record of successfully developing and executing digital and CRM strategies that resulted in increased customer engagement and revenue. • Strong analytical and data-driven mindset. • Exceptional communication and project management skills. • Team player with the ability to collaborate cross-functiona

Job Title: Customer Retention Executive Airtel Process Process: Retention (Airtel) Location: Ghansoli / Mahape, Navi Mumbai Job Description: We are hiring enthusiastic and customer-focused individuals for the Airtel Retention Process. The ideal candidate should have average to good English communication skills and a strong willingness to engage with customers. This role involves handling customer retention queries and providing effective solutions to retain existing customers. Key Responsibilities: Handle outbound/inbound customer calls related to retention. Address and resolve customer concerns to ensure continued service. Convince customers to continue using Airtel services by highlighting benefits and solutions. Maintain records of customer interactions and follow-ups. Achieve daily and weekly targets as defined by the operations team. Requirements: Education: Minimum HSC (12th pass) Experience:- Freshers are welcome / Minimum 6 months of any work experience (preferred) Communication: Average to Good English communication skills Job Details: Salary: 14,750/- In-Hand Shifts: Day Rotational Shifts Week Off: Rotational Off Interview Rounds: HR Round Operations Round Work Location: Ghansoli / Mahape, Navi Mumbai Why Join Us? Work with one of India's top telecom brands Airtel Friendly and professional work environment Great opportunity to begin or grow your career in BPO/Telecom sector Interested candidates can apply now! To schedule your interview Call or send your CV through WhatsApp (number mentioned below) HR Omkar :- 9822644197

We are seeking a dynamic and results-oriented Loyalty Program Manager to lead the strategy, execution, and optimization of our customer loyalty and rewards initiatives. The ideal candidate will have 3 to 6 years of experience in managing loyalty programs, CRM campaigns, and customer engagement strategies in a B2C environment.

Role & responsibilities Deep-dive into user journeys across the lifecyclefrom first ride to frequent traveler. Map drop-offs, identify friction points, and build insights that drive retention and repeat revenue. Track and analyze KPIs across acquisition, engagement, retention, and churn. Partner with Product, Marketing, and growth teams to build smart CLM strategies and cohorts. Design A/B tests for lifecycle campaigns and translate results into actionable insights. Work closely with the growth team to measure impact of interventions on LTV, CAC payback, and margins. Build dashboards and automate reporting to empower teams with data they can use. Preferred candidate profile 2-4 years of experience in analytics, business insights, or CLM roles in B2C companies. Expert in Excel/Sheets. Bonus if you know Python or R. Proven track record of working with CRM or retention teams to drive business impact. Obsessed with customer behavior and solving real-world problems through data. Comfortable working with ambiguity and breaking down open-ended questions into hypotheses and tests. Bonus Points If You: Have worked in finance, mobility, travel, or other mid-frequency transaction businesses. Understand CLM tools like Clevertap, MoEngage, or WebEngage. Can tell stories with datanot just what happened, but why and what next.