Department: Growth & Customer Success Location: Ahmedabad Experience: 3–6 years Reports To: Head of ABC Film Factory About ABC Talkies ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. Duties and Responsibilities: 1. User Engagement Strategy Design and execute customer lifecycle engagement strategies to increase active users, repeat watch behaviour, and content discovery. Plan and implement gamification models, loyalty programs, and reward-based initiatives to deepen user involvement. Segment user base and create tailored journeys based on behaviour, content preferences, and interaction frequency. 2. Retention & Loyalty Programs Launch and manage retention campaigns that reward long-term users, top content consumers, reviewers, and community contributors. Build and optimize loyalty frameworks (badges, reward points, early access, premium perks). Monitor user churn patterns and proactively implement reactivation strategies. 3. Campaigns & CRM Plan multi-channel user engagement campaigns via push notifications, in-app messages, email, and SMS. Collaborate with the content and marketing teams for promotions around curated content, festivals, or new releases. A/B test messaging, UX nudges, and offers to identify high-impact retention tactics. 4. Community Engagement & Feedback Loops Foster community engagement via polls, Q&A sessions with filmmakers, watch parties, or content voting. Capture user feedback regularly and feed insights into product, content, and tech teams. Empower super-users and brand advocates to drive organic platform growth. 5. Analytics & Reporting Define and track KPIs like DAUs, MAUs, churn rate, repeat watch %, NPS, and user LTV. Use analytics tools (Google Analytics, Mo Engage, Clever tap, Mix panel, etc.) to monitor engagement performance. Present insights and improvement areas to leadership monthly. Skills and Qualifications: Media Grad or any Degree with an intuitive mindset for customer engagement and retention practices. Experience in CRM, customer lifecycle management, retention marketing, or audience engagement in OTT/media/D2C domain. Strong understanding of data-led personalization. Familiarity with engagement tools and platforms (Mo Engage, Web Engage, Clever tap, etc.) Creative mindset with a user-first approach. Compensation (Base + Incentive Model): Base Salary: ₹6.0 – ₹8.0 LPA (based on experience and tool expertise) Performance-Based Incentives: Up to ₹3.0 – ₹4.0 LPA tied to: DAU/MAU growth Repeat viewer %, churn reduction, and LTV improvement Successful campaign execution and ROI Growth in loyalty program adoption Community activity and user-driven reviews/contributions Total Target CTC: ₹9.0 – ₹12.0 LPA Where to Apply: Please send the CV to careers@abctalkies.com .

Location: Ahmedabad Experience: 4–6 years in content strategy, media partnerships, or digital curation Department: Content & Partnerships Reporting To: ABC Film Factory Head Role Overview: As the Channel Partners & Curators Lead, you will be the architect of ABC Talkies’ content strategy, overseeing the curation of diverse and high-quality films while fostering strategic partnerships with film collectives, production houses, indie studios, and institutional channels. Your role is pivotal in building a compelling content ecosystem that reflects the platform's vision — to democratize film distribution and amplify fresh cinematic voices. You will be working very closely with the CAL and the Leadership team for constantly improvising and upgrading the content library. About ABC Talkies ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. Duties and Responsibilities: 1. Content Curation Strategy & Execution Design and execute content curation frameworks that align with the platform’s brand identity and audience segments (e.g., regional gems, student films, female-led narratives, festival darlings). Maintain a balanced content portfolio across genres (drama, comedy, thriller, animation), formats (shorts, features, docs), and languages. Implement editorial cycles , weekly or monthly “collections”, and thematic showcases to increase content visibility. Work with data and audience insights to evaluate what’s working and refine the curation plan accordingly. 2. Channel Partner Network Development Identify, onboard, and nurture Channel Partners — production houses, film clubs, indie labels, regional studios, content aggregators, and film school content labs — to source curated packages or content streams. Develop partnership models such as: Revenue-share partnerships Exclusive showcase windows Co-curation or branded channels TBSC Roll Outs Maintain a dynamic database of channel partners, tracking their content pipeline and engagement level. Co-create “branded curations” in collaboration with partners like Media Schools, Film Institutes, Media Certification organizations. Etc. 3. Filmmaker & Partner Relationship Management Build lasting relationships with filmmakers and creative communities to become their go-to platform for showcasing and monetizing content. Provide creative feedback when needed to elevate submission quality. Act as a bridge between the creator and platform: explain platform mechanics, audience demographics, marketing possibilities, and monetization terms in a simple, empowering way. 4. Platform Programming & Editorial Collaboration Collaborate with the marketing and design teams to bring curated collections to life on the homepage, newsletters, social media, and in-app banners. Define seasonal or event-based programming calendars. Provide editorial input for filmmaker interviews, curator notes, blog posts, or festival tie-ins. 5. Quality Control & Legal Readiness Screen content submissions and ensure all uploads meet quality benchmarks in terms of storytelling, visual/audio fidelity, and relevance to the audience. Oversee rights validation, including IP ownership, language/subtitle availability, and legal release documentation. 6. Performance Tracking & Optimization Track content performance: views, engagement time, retention, and user ratings. Use these insights to: Recommend removals or upgrades Improve partner curation strategies Adjust programming cadence and content display 7. Festival & Institutional Outreach Establish relationships with international and regional film festivals, universities, and film departments to curate seasonal slates or exclusive content windows. Work with these bodies to promote student talent, award-winning entries, or grant-funded films. Skills and Qualifications: A Media school grad from Programming background. 4–6 years of experience in Production, Programming & Linear or OTT experience in content curation. Understand film reviews and script evaluation. Passion for cinema and storytelling. Good negotiation and communication skills. Work at the intersection of tech, creativity, and cinema. Help shape the future of film distribution for indie creators. Grow with a dynamic team disrupting the digital entertainment space. Compensation (Base + Incentive Model): Base Salary: ₹7.0 – ₹8.5 LPA (based on experience and tool expertise) Where to Apply: Please send your CV to careers@abctalkies.com

Department: Marketing & Communications Location: Ahmedabad Experience: 3–5 years Reports To: CMO About ABC Talkies ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. Duties and Responsibilities: 1. Social Media Strategy & Execution Develop and execute a dynamic social media strategy across platforms (Instagram, YouTube, X, Facebook, LinkedIn, Threads). Plan monthly content calendars aligned with platform launches, campaigns, and filmmaker spotlights. Curate, post, and monitor daily content including trailers, creator stories, UGC, and engagement-driven posts. Manage the SMM Agency and ensure the brand saliency and performance metrics. 2. Digital Brand Presence & Engagement Build ABC Talkies' digital persona as a voice for independent cinema and creative storytelling. Engage with followers, respond to comments/messages, and build an active online community. Collaborate with content creators and influencers to amplify visibility and follower growth. 3. Paid Media & Performance Marketing Plan and manage paid campaigns (Google Ads, Meta Ads, YouTube TrueView) to drive app downloads, views, and traffic. Optimize ad creatives, targeting, and spends for maximum ROI. Work with analytics teams to report on campaign performance and user acquisition metrics. 4. Content Creation & Collaboration Work with graphic designers, video editors, and content writers to create compelling digital assets. Conceptualize and produce reels, motion graphics, memes, and behind-the-scenes content that resonates with indie film lovers. Coordinate with filmmakers and partners for collaborative social campaigns. 5. Analytics & Optimization Monitor key metrics like reach, engagement rate, follower growth, CTR, CPC, and conversion. Use insights to refine content strategies, posting times, and campaign effectiveness. Track competitor platforms and digital film trends to stay ahead. Skills and Qualifications: 3–5 years of hands-on experience in social media & digital marketing (preferably in entertainment, OTT, or media brands). Expertise in tools like Meta Business Suite, Google Ads, Canva, Buffer/Hootsuite, Creator Studio, etc. Strong understanding of content marketing, influencer collaboration, and platform algorithms. Passion for storytelling, indie cinema, and creative experimentation. Compensation: ₹3.5 – ₹4.5 LPA (based on experience and tool expertise) Where to Apply: Please send the CV to careers@abctalkies.com .

Location: Remote Experience: 3–5 years Type: Full-Time Reporting To: ABC Film Factory Head Candidates with strong hold on South Indian Cinema Ecosystem and language proficiency will be given preference. About ABC Talkies ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. Role Summary We’re looking for a passionate and connected content professional to lead filmmaker outreach and content acquisition. You’ll play a key role in discovering quality indie films, short films, feature films and documentaries, building relationships with creators, and curating content that reflects the voice of new-age cinema. Duties and Responsibilities: Identify and onboard feature films, independent filmmakers and content creators. Build a strong creator community through outreach, events, and engagement programs. Source and acquire compelling short films, indie films, web-series, Micro-Dramas and documentaries across languages and genres. Coordinate with internal teams for content onboarding and marketing. Track content performance and user feedback to inform future acquisitions. Skills and Qualifications: A Media school grad with a strong passion and eye for creative content. 3–5 years of experience in content acquisition, film festivals, or creative partnerships. Strong network in the independent film ecosystem. Passion for cinema and storytelling. Good negotiation and communication skills. Understanding of rights, IP, and licensing basics is a plus. Compensation Structure (Base + Performance Incentive): Base Salary: ₹7.0 – ₹10.0 LPA (depending on experience and network strength) Performance-Based Incentives: Up to ₹4.0 LPA Verified filmmaker onboardings per quarter Percentage of films successfully uploaded and activated Regional language expansion and content mix Institutional partnerships initiated Onboarding of films in platform events (e.g., The Big Shorts Challenge)  Total Target CTC: ₹11.0 – ₹14.0 LPA Where to Apply: Please send the CV to careers@abctalkies.com