Lead - Customer Engagement & Retention

Department:

Location:

Experience:

Reports To:

About ABC Talkies

ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. 

Duties and Responsibilities:

1. User Engagement Strategy

• Design and execute customer lifecycle engagement strategies to increase active users, repeat watch behaviour, and content discovery. 
• Plan and implement gamification models, loyalty programs, and reward-based initiatives to deepen user involvement. 
• Segment user base and create tailored journeys based on behaviour, content preferences, and interaction frequency. 

2. Retention & Loyalty Programs

• Launch and manage retention campaigns that reward long-term users, top content consumers, reviewers, and community contributors. 
• Build and optimize loyalty frameworks (badges, reward points, early access, premium perks). 
• Monitor user churn patterns and proactively implement reactivation strategies. 

3. Campaigns & CRM

• Plan multi-channel user engagement campaigns via push notifications, in-app messages, email, and SMS. 
• Collaborate with the content and marketing teams for promotions around curated content, festivals, or new releases. 
• A/B test messaging, UX nudges, and offers to identify high-impact retention tactics. 

4. Community Engagement & Feedback Loops

• Foster community engagement via polls, Q&A sessions with filmmakers, watch parties, or content voting. 
• Capture user feedback regularly and feed insights into product, content, and tech teams. 
• Empower super-users and brand advocates to drive organic platform growth. 

5. Analytics & Reporting

• Define and track KPIs like DAUs, MAUs, churn rate, repeat watch %, NPS, and user LTV. 
• Use analytics tools (Google Analytics, Mo Engage, Clever tap, Mix panel, etc.) to monitor engagement performance. 
• Present insights and improvement areas to leadership monthly. 

Skills and Qualifications:

• Media Grad or any Degree with an intuitive mindset for customer engagement and retention practices. 
• Experience in CRM, customer lifecycle management, retention marketing, or audience engagement in OTT/media/D2C domain. 
• Strong understanding of data-led personalization. 
• Familiarity with engagement tools and platforms (Mo Engage, Web Engage, Clever tap, etc.) 
• Creative mindset with a user-first approach. 

Compensation (Base + Incentive Model):

Base Salary:

₹6.0 – ₹8.0 LPA (based on experience and tool expertise) 

Performance-Based Incentives:

Up to ₹3.0 – ₹4.0 LPA tied to: 

• DAU/MAU growth 
• Repeat viewer %, churn reduction, and LTV improvement 
• Successful campaign execution and ROI 
• Growth in loyalty program adoption 
• Community activity and user-driven reviews/contributions 

Total Target CTC:

Where to Apply:

Please send the CV to careers@abctalkies.com.