Lead - Social & Digital Media Management

Department:

Location:

Experience:

Reports To:

About ABC Talkies

ABC Talkies is India’s first digital cinema marketplace, enabling independent filmmakers to showcase and monetize their work directly. We're on a mission to disrupt the OTT and indie film ecosystem. 

Duties and Responsibilities:

1. Social Media Strategy & Execution

• Develop and execute a dynamic social media strategy across platforms (Instagram, YouTube, X, Facebook, LinkedIn, Threads). 
• Plan monthly content calendars aligned with platform launches, campaigns, and filmmaker spotlights. 
• Curate, post, and monitor daily content including trailers, creator stories, UGC, and engagement-driven posts. 
• Manage the SMM Agency and ensure the brand saliency and performance metrics. 

2. Digital Brand Presence & Engagement

• Build ABC Talkies' digital persona as a voice for independent cinema and creative storytelling. 
• Engage with followers, respond to comments/messages, and build an active online community. 
• Collaborate with content creators and influencers to amplify visibility and follower growth. 

3. Paid Media & Performance Marketing

• Plan and manage paid campaigns (Google Ads, Meta Ads, YouTube TrueView) to drive app downloads, views, and traffic. 
• Optimize ad creatives, targeting, and spends for maximum ROI. 
• Work with analytics teams to report on campaign performance and user acquisition metrics. 

4. Content Creation & Collaboration

• Work with graphic designers, video editors, and content writers to create compelling digital assets. 
• Conceptualize and produce reels, motion graphics, memes, and behind-the-scenes content that resonates with indie film lovers. 
• Coordinate with filmmakers and partners for collaborative social campaigns. 

5. Analytics & Optimization

• Monitor key metrics like reach, engagement rate, follower growth, CTR, CPC, and conversion. 
• Use insights to refine content strategies, posting times, and campaign effectiveness. 
• Track competitor platforms and digital film trends to stay ahead. 

Skills and Qualifications:

• 3–5 years of hands-on experience in social media & digital marketing (preferably in entertainment, OTT, or media brands). 
• Expertise in tools like Meta Business Suite, Google Ads, Canva, Buffer/Hootsuite, Creator Studio, etc. 
• Strong understanding of content marketing, influencer collaboration, and platform algorithms. 
• Passion for storytelling, indie cinema, and creative experimentation. 

Compensation:

₹3.5 – ₹4.5 LPA (based on experience and tool expertise)

Where to Apply:

• Please send the CV to careers@abctalkies.com.